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<\/p>\nElliot Ulm is a freelance graphic designer based out of Sydney, Australia. Elliot has amassed a cool 60k followers on Instagram, with his retro style. But it’s not just Elliot’s unique design style that catches the eyes of many\u2014he is self-taught, and thus an inspiration to all. Elliot put himself through the school of Youtube, spending hours upon hours drumming up designs. His work is proof that anyone can design if they’re willing to put the time and research in!<\/p>\n
We spoke with Elliot a bit about his process and his thoughts on the future of logo design. Look out for our logo design challenge near the end!<\/p>\n
A: Yes, of course! I think that anyone can develop an \u201ceye for design\u201d after being exposed to it for long enough. You start to learn what you think looks good and what doesn\u2019t – then it\u2019s just a matter of learning the technical elements which are only getting easier to master!<\/p>\n
A: A designer friend of mine who I met through Instagram told me to just \u201cbe myself\u201d in every aspect of design, and the more I keep designing the more I see my own personality and quirks in my work which I think is really cool. Who knows if I would\u2019ve learned the same thing at a design school (I imagine I\u2019d have a more traditional approach, maybe) but treating my work as an extension of myself has really helped my career.<\/p>\n
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A: I\u2019ve always thought that good design is work that knows its good. You can tell when you look at a real established designer that there is intention and confidence behind every choice that’s been made, and I absolutely love that. Originality is huge too. In a time where it can be awfully difficult to feel like you\u2019re creating original work\u2014I just want to be surprised!<\/p>\n
Just aiming for it to look \u2018good\u2019 and not incorporating your brand values.<\/p>\n
https:\/\/instagram.com\/p\/B7-tn5ABTQC\/<\/p>\n
I really love some of the classic Australian logos that I grew up with like Vegemite and the ABC but on a smaller scale, there’s this Italian restaurant in Sydney called Ragazzi who had their brand designed by EASILY one of my fav studios, Something Creative Co<\/a>, and the logo really is just something else. It\u2019s just exactly what I want to aim for when I work for clients.<\/p>\n I think everyone has a different response to different design elements but I LOVE really bold colors used in bold ways. Same goes with fonts!<\/p>\n <\/div>\n I start every design just through experimentation on my computer. I would love to be a designer who starts by drawing in a notebook or something but I can\u2019t draw. So I\u2019ll open up whatever program I\u2019m using and then just start typing out the logo and playing around with fonts and spacing. I will then add some real Elliot stylistic choices and then strip them back from there to try and get a closer idea of what suits the brand. And then it\u2019s just a matter of more experimenting! Adding color, trying to see how it would look as a full brand identity<\/a>.<\/p>\n A nice off-white\/cream and a trio of bright and bold red, yellow, and blue. And I wouldn\u2019t even say I\u2019m inspired by Bauhaus. I just really like primary colors.<\/p>\n It feels like there\u2019s been a formula for a \u2018good\u2019 logo for the last decade or so. I think people are heading away from the standard corporate side of logo design and going for a more artistic approach – which I find very exciting.<\/p>\n Not hand-drawn as such but rather making a logo that breaks the traditional rules of logo design. More abstract, creative ways of representing a brand\u2019s message than a minimalistic symbol in a block color.<\/p>\n Logo made in Looka<\/p><\/div>\n You can find Elliot Ulm on Behance<\/a> and Instagram<\/a> to see more of his work!<\/p>\n","protected":false},"excerpt":{"rendered":" Elliot Ulm is a freelance graphic designer based out of Sydney, Australia. Elliot has amassed a cool 60k followers on Instagram, with his retro style. But it’s not just Elliot’s unique design style that catches the eyes of many\u2014he is self-taught, and thus an inspiration to all. Elliot put himself through the school of Youtube, […]<\/p>\n","protected":false},"author":49,"featured_media":18854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"\n\n\t\t\t
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\n\t\t<\/div>\n\nQ: What makes a logo really eye-catching?<\/h3>\n
Q- What are the top 5 questions you ask when designing a logo?<\/h3>\n
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Q: Walk us through your process of designing a logo?<\/h3>\n
![\"red](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200819130103\/RED-POSTER-min-424x600.jpg\")
<\/p>\nQ: Favorite color combination<\/a>?<\/h3>\n
Q: Where do you see logo design heading?<\/h3>\n
Q: Very exciting! Can you elaborate a little bit more on what you mean by \u201cartistic\u201d? Do you mean hand-drawn?<\/h3>\n
OK! Ready for your design logo challenge? \u00a0Using Looka’s logo maker<\/a>, design a logo for a professional cleaning service, but make it cool and eye-catching. We want to understand right away what the business is, feel a sense of trust and reliability, and feel compelled and drawn in. <\/div>\n![\"home](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200819124812\/52357656_padded_logo-600x600.png\"){kind=logo}