{"id":18834,"date":"2021-09-16T11:13:28","date_gmt":"2021-09-16T15:13:28","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=18834"},"modified":"2023-12-22T13:46:18","modified_gmt":"2023-12-22T18:46:18","slug":"how-to-get-clients","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-get-clients\/","title":{"rendered":"Learn How to Get Clients in 2024 + Advice From Real Freelancers"},"content":{"rendered":"<p>There are many obstacles to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-service-business\/\">starting your own service-based business<\/a>. The greatest challenge is getting your business out there and finding clients to keep you going.<\/p>\n<p>But how can you get clients? And how do you get new clients to come back?<\/p>\n<p>As an entrepreneur, you have to be resourceful and look for opportunities in unusual places. We\u2019ve researched for you and summed up 18 tried and true ways to get clients along with real testimonials and famous brand examples.<\/p>\n<h2>But first, let\u2019s talk about branding<\/h2>\n<p>Freelancers often overlook the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">importance of branding<\/a>. A brand differentiates you from the competition and builds trust and authority in the eyes of your clients. A brand can help you get clients by:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Differentiating<\/strong> yourself from others<\/li>\n<li><strong>Establishing<\/strong> trust in your services<\/li>\n<li><strong>Presenting<\/strong> a professional image<\/li>\n<li><strong>Connecting <\/strong>emotionally with customers<\/li>\n<\/ul>\n<p><\/div>\n<p>Overall, having a brand increases your perceived value and allows you to charge more as you grow.<\/p>\n<h2>1. Facebook groups<\/h2>\n<p>Many freelancers swear by Facebook Groups as the secret sauce to finding clients. Facebook\u2019s algorithm <a href=\"https:\/\/adespresso.com\/blog\/facebook-groups-everything-you-need-know\/\" target=\"_blank\" rel=\"noopener\">prioritizes group posts<\/a> so they appear higher in those members\u2019 feeds. Pretty awesome, right?<\/p>\n<p>Research some groups in your <strong>industry, city, or niche<\/strong>. Join Facebook Groups like:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><a href=\"https:\/\/facebook.com\/groups\/525527104279281\" target=\"_blank\" rel=\"noopener\">Creative Freelancers Unite<\/a><\/li>\n<li><a href=\"https:\/\/facebook.com\/groups\/195602800478404\" target=\"_blank\" rel=\"noopener\">Photographer\u2019s Club<\/a><\/li>\n<li><a href=\"https:\/\/facebook.com\/groups\/417156235300771\" target=\"_blank\" rel=\"noopener\">WordPress Freelancers and Developers<\/a><\/li>\n<\/ul>\n<p><\/div>\n<p>Or join local groups like <a href=\"https:\/\/facebook.com\/groups\/346732872816488\" target=\"_blank\" rel=\"noopener\">Women Who Freelance Toronto<\/a> or <a href=\"https:\/\/facebook.com\/groups\/freelanceatx\" target=\"_blank\" rel=\"noopener\">Austin Freelance Gigs<\/a>.<\/p>\n<div class=\"altpull\">\u201cMy first client was a close friend of mine. I\u2019ve found other clients from marketing through Facebook groups and local paint stores.\u201d\u2013 Maria Bowers, <a href=\"https:\/\/bdesignd.com\/\" target=\"_blank\" rel=\"noopener\">BDesign\u2019D<\/a><\/div>\n<h2>2. Social media<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22218\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-600x400.jpg\" alt=\"instagram marketing\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-1024x683.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-1536x1024.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-2048x1365.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915174353\/pexels-kerde-severin-1542252-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Don\u2019t be afraid to share your work and projects online! One of the best ways to get clients is to show off what you can do.<\/p>\n<p>Your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-for-business\/\">social media<\/a> profiles can act as a portfolio and marketing channel. Use them to your advantage! Use hashtags, location tags, and useful content to increase awareness of your services.<\/p>\n<p>Another strategy? Ask. On your Instagram Stories, Twitter page, or Linkedin, post something like this:<\/p>\n<p><strong>\u201cHey, all! I am accepting freelance clients for X project about Y and also offering Z! If you know, or someone you know, is looking for support in this area, please DM me.\u201d<\/strong><\/p>\n<p>It can be that easy!<\/p>\n<div class=\"altpull\">&#8220;The most effective strategy has been my social media presence. I\u2019m able to reach people I wouldn\u2019t. I\u2019ve also partnered up with other photography companies to help market my business.\u201d\u2013 Joe Pearson, <a href=\"https:\/\/piehousesix.com\/\" target=\"_blank\" rel=\"noopener\">Piehouse Six Photography<\/a> <\/div>\n<h2>3. Guest blogging<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22214\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-600x400.jpg\" alt=\"woman blogging\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-1024x683.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-1536x1024.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-2048x1365.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172732\/pexels-cottonbro-5076531-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Guest blogging is when you write a blog post for another relevant blog as a way to increase traffic to your blog\/business. It\u2019s a great way to attract potential new clients, especially if the blog you\u2019re writing for has a large following.<\/p>\n<p>Some big-name publications, like Forbes, Inc., and <a href=\"https:\/\/createcultivate.com\/\" target=\"_blank\" rel=\"noopener\">Create &amp; Cultivate<\/a> are great places to get noticed.<\/p>\n<div class=\"altpull\">Tip: Try smaller, niche publications in your region or industry, or reach out to friends with a blog. In your outreach, mention a list of topics that you have expertise in, and what value you can add as a professional.<\/div>\n<h2>4. Be a guest on a podcast<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22212\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-600x398.jpg\" alt=\"podcasting\" width=\"784\" height=\"521\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-600x398.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-1024x680.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-768x510.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-1536x1020.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-2048x1360.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915172534\/Screen-Shot-2021-09-15-at-2.25.14-PM-350x232.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>With over <a href=\"https:\/\/statista.com\/statistics\/188955\/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006\/\" target=\"_blank\" rel=\"noopener\">half of US consumers<\/a> listening to podcasts, being a podcast guest is a great way to introduce yourself to a new set of listeners. Start with some small-but-mighty podcasts that might be interested in taking you on.<\/p>\n<p>Email the host with a great pitch about why you\u2019d be their perfect next guest (more on that later!) and you could land a spot on the show, and some new clients too.<\/p>\n<h2>5. Start a blog<\/h2>\n<p>Blogging builds authority and helps bring in website traffic through search engine optimization (SEO). <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-content-marketing-to-grow-your-business\/\">Posting content<\/a> will improve your website SEO and give you content to post on social media.<\/p>\n<p>To start, brainstorm a list of topic ideas. Focus on finding solutions to problems that your clients may encounter, and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monetize-a-blog\/\">start blogging<\/a>. If you\u2019re an interior designer, share a list of your favorite design trends of the year.<\/p>\n<p>If you\u2019re a social media pro, share how to write engaging Instagram captions. These types of blog posts show off your skillset and build trust with your readers.<\/p>\n<h2>6. SEO<\/h2>\n<p>Search engine optimization is the best way to send traffic to your website, and clients to your inbox.<\/p>\n<p>You can use Google Keyword Planner (<a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\" target=\"_blank\" rel=\"noopener\">for free<\/a>!) and build a list of blog ideas to get you started. Choose a few keywords that describe your business, and <a href=\"https:\/\/melyssagriffin.com\/google-analytics-report-to-grow-your-blogs-traffic\/\" target=\"_blank\" rel=\"noopener\">check out this article<\/a> on how to set up Google Analytics and optimize your website.<\/p>\n<p>Make sure you\u2019re always targeting a specific keyword when writing your blog posts!<\/p>\n<h2>7. Invest in ads<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18847\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-600x400.jpg\" alt=\"facebook ads to find clients\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-1024x683.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-1536x1024.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-2048x1365.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200818165902\/will-francis-r02wxT3-PYw-unsplash-min-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Online ads allow you to reach people you\u2019ve never connected with before. With ads, you can specify the type of client you\u2019re targeting. For example, if you\u2019re a freelance engagement photographer, you might target thirty-somethings in your area.<\/p>\n<p>If you\u2019re new to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-advertise-on-instagram\/\">advertising on Instagram<\/a>, check out a <a href=\"https:\/\/neilpatel.com\/what-is-facebook-advertising\/\" target=\"_blank\" rel=\"noopener\">quick online tutorial<\/a> and get started for an investment as low as, say, $25.<\/p>\n<p>Sarah, a bookkeeper, explained how to get bookkeeping clients:<\/p>\n<div class=\"altpull\">\u201cI got my first clients from browsing Craigslist ads. People think they need to hire an employee for bookkeeping. But, they can hire a contractor and spend less money with fewer errors in their system. From there it was word of mouth.\u201d \u2013 Sarah Williams, Bookkeeper By Trade (read more about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/starting-a-bookkeeping-business\/\" target=\"_blank\" rel=\"noopener\">Sarah\u2019s startup journey<\/a>)<\/div>\n<h2>8. Up your Pinterest game<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22215\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-600x398.jpg\" alt=\"pinterest browsing\" width=\"784\" height=\"520\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-600x398.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-1024x679.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-768x509.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-1536x1018.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM-350x232.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210915173345\/Screen-Shot-2021-09-15-at-2.33.25-PM.jpg 2036w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>With <a href=\"https:\/\/sproutsocial.com\/insights\/pinterest-statistics\/\" target=\"_blank\" rel=\"noopener\">89% of Pinterest users looking for inspiration<\/a>, it\u2019s an incredible tool to help drive new traffic to your website and get clients into your inbox. Pinterest also allows you to pay to promote your pins, and even sell products!<\/p>\n<p>Here\u2019s how one freelancer has used Pinterest to get new clients:<\/p>\n<div class=\"altpull\">\u201cI\u2019ve found that my formula of using Pinterest mixed with Tailwind (a Pinterest and Instagram scheduling tool). Getting many eyes has been a recipe for success for finding clients. \u201d \u2013 <a href=\"https:\/\/remoteliezl.com\/\" target=\"_blank\" rel=\"noopener\">Liezl Swanson<\/a>, freelance tech coach<\/div>\n<h2>9. Host an event (virtual or IRL!)<\/h2>\n<p>As a business owner or freelancer, events are great ways to meet new people and draw in clients.<\/p>\n<p>If you\u2019re a social media manager, you could host an online (or in-person) workshop on growing your Instagram followers.\u00a0 Whatever your niche, think about your client needs and try to serve them in a workshop or event.<\/p>\n<h2>10. Develop an online course<\/h2>\n<p>An online course is a great way to attract and convert clients. Build authority by educating people on your particular skill set.<\/p>\n<p>You can even record your online workshop and sell it as an online course. All while attracting potential clients!<\/p>\n<p>You can also build a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/youtube-banner-templates\/\">YouTube channel<\/a> to gain traffic and promote your business. Online courses are easy to make, even if you\u2019re not super tech-savvy. Check out <a href=\"https:\/\/melyssagriffin.com\/courses\/\" target=\"_blank\" rel=\"noopener\">Melyssa Griffin\u2019s<\/a> online courses on building online courses or try out <a href=\"https:\/\/teachable.com\/blog\/the-ultimate-guide-to-launching-your-online-course?__cf_chl_jschl_tk__=pmd_ZcbKh1V_.NLy3o3RnRAJODNZQ23FKF37maqrUbx1IqA-1631738823-0-gqNtZGzNAlCjcnBszQiR\" target=\"_blank\" rel=\"noopener\">Teachable<\/a> to get started.<\/p>\n<h2>11. Email list<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22227\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-600x400.jpeg\" alt=\"Business person reading emails on smartphone and laptop computer screen\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-600x400.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-1024x683.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-768x512.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-1536x1024.jpeg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-2048x1365.jpeg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110227\/AdobeStock_174935768-350x233.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>On average, businesses can <a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/email-marketing-conversion-rate-comparison\/\" target=\"_blank\" rel=\"noopener\">earn $44 for every $1 spent<\/a> on email marketing. Your audiences won\u2019t always see your social media posts but are likely to see your emails.<\/p>\n<p>Attract new email subscribers through your website with online events and courses, or create a free download that\u2019s sent through an email signup. Send <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/captivate-your-audience-with-these-10-newsletter-ideas\/\">newsletters<\/a> and offer limited-time promotions and deals. Add value and keep them reading by offering tips and advice, too.<\/p>\n<h2>12. Build a customer referral program<\/h2>\n<p>When referred by friends or family, people are four times more likely to buy from you. They\u2019re also more likely to stick around! Incentivize your existing clients to refer friends and family with a referral program.<\/p>\n<p>Some ways to encourage existing clients to refer you include:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>Offer a discount of 10%-20% off their next service<\/li>\n<li>Reward them with a personalized gift<\/li>\n<li>Provide them with exclusive deals and promotions that only VIP clients would receive<\/li>\n<\/ul>\n<p><\/div>\n<p>Read our blog on\u00a0<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-referrals\/\">how to build a referral program<\/a> and incentivize existing clients to learn more.<\/p>\n<div class=\"altpull\">\u201cOur first clients were referrals from the manufacturers I\u2019ve partnered with. The repeat business is from providing outstanding customer service. My advice to others would be to build a good reputation and great partnerships.\u201d\u2013 Larry Bond, Active-Security &amp; Investigations<\/div>\n<h2>13. Cold-pitch yourself<\/h2>\n<p>Cold pitching is tough, but highly effective if you do it well. Simply track down a client you\u2019d like to work with and email them with an idea for a project you\u2019d like to work on.<\/p>\n<p>Some of the most important elements of a cold pitch include:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Do your research<\/strong> about the brand and making sure you\u2019re reaching the right person. Spell their name correctly! Try using <a href=\"https:\/\/hunter.io\/\" target=\"_blank\" rel=\"noopener\">Hunter.io<\/a> to get the right email address.<\/li>\n<li><strong>Introduce yourself<\/strong> in one or two sentences that highlight your relevant work experience (here\u2019s a quick guide on <a href=\"https:\/\/f3fundit.com\/5-step-guide-to-master-the-elevator-pitch\/\" target=\"_blank\" rel=\"noopener\">how to master the elevator pitch<\/a>!)<\/li>\n<li><strong>Pitch your idea:<\/strong> what is it and How would they benefit from it? Why are you the best person for this job?<\/li>\n<\/ul>\n<p><\/div>\n<p>Here\u2019s an example of a successful cold pitch:<\/p>\n<blockquote><p>Hello John,<\/p>\n<p>I\u2019m a long-time fan of your blog (particularly your pieces on SEO). Articles on keyword research do particularly well on your blog and I wanted to pitch a few ideas if you\u2019re interested.<\/p>\n<p>In the past, I\u2019ve written for X and Y. Here\u2019s a link to my portfolio so you can check out some of my work. Mainly, I think you\u2019d be interested in reading X and X.<\/p>\n<p>I look forward to hearing back from you,<\/p>\n<p>Your Name<\/p><\/blockquote>\n<h2>14. Set yourself up on some freelance job sites<\/h2>\n<p>Online platforms like <a href=\"https:\/\/fiverr.com\/?utm_source=136135&amp;utm_medium=cx_affiliate&amp;utm_campaign=&amp;cxd_token=136135_7305203&amp;show_join=true\" target=\"_blank\" rel=\"noopener\">Fiverr<\/a> and <a href=\"https:\/\/upwork.com\/\" target=\"_blank\" rel=\"noopener\">Upwork<\/a> are two of the most popular for freelancer jobs. But there are more out there depending on your niche! Writers can check out <a href=\"https:\/\/freelancewritinggigs.com\/\" target=\"_blank\" rel=\"noopener\">freelancewritinggigs.com<\/a> and graphic designers can try Designhill. Check out <a href=\"https:\/\/hostinger.com\/tutorials\/best-freelance-websites\" target=\"_blank\" rel=\"noopener\">this website<\/a> for some of the top freelance job sites.<\/p>\n<div class=\"altpull\">&#8220;To get referrals, I try to post on relevant websites or communities. Add your product to a website that serves your desired community to drive tons of traffic.\u201d- Mason Payne, Masonite Studios<\/div>\n<h2>15. Follow up with past clients, potential clients, and existing clients<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18664\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-600x401.jpeg\" alt=\"woman showing another woman something on her phone\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-600x401.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-1024x684.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-768x513.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-1536x1025.jpeg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-2048x1367.jpeg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20200727161622\/AdobeStock_150013709-min-350x234.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Reach out to some of your old clients (or almost clients) to see if they need any help!<\/p>\n<p>Another strategy is to up-sell existing clients. If you\u2019re a web developer who takes great photos, offer to do a quick photoshoot for your client\u2019s website. Not only will it build the client\u2019s online presence, but it also means more work (and money in the bank!) for you.<\/p>\n<p>Tom, a former real estate agent, told us how to get clients in real estate:<\/p>\n<div class=\"altpull\">\u201cI constantly network and let others know that I\u2019m a real estate photographer. Once I\u2019ve done a few jobs for a client, I ask for referrals. I also rank well for some keyword phrases, which brings in a steady amount of requests.\u201d\u2013 Tom Poblano, <a href=\"https:\/\/kohalalife.com\/real-estate-photography\" target=\"_blank\" rel=\"noopener\">Big Island 360 Media<\/a><\/div>\n<h2>16. Think outside the box<\/h2>\n<p>Have you thought about other places in your community to connect with new people and promote your business?<\/p>\n<p>Freelance photographer <a href=\"https:\/\/devonwilliams.ca\/home\" target=\"_blank\" rel=\"noopener\">Devon Williams<\/a> got his first clients through the online bartering platform <a href=\"https:\/\/bunz.com\/explore\" target=\"_blank\" rel=\"noopener\">Bunz<\/a>. \u201cIt was a great way for me to get my name out there and connect with my dream clients.\u201d<\/p>\n<div class=\"altpull\">Tip: Join different Slack or Discord communities to tap into new client pools. Communities like Online Geniuses or Growmance are free to join and very niche. There are Slack communities for everything!<\/div>\n<h2>17. Old-school networking<\/h2>\n<p>A little old-school networking never hurts. As a freelancer myself, I have found clients through friends, friends\u2019 parents, and my parents\u2019 friends! If those connections don\u2019t work for you, try signing up to networking events (online and in-person) on these platforms:<\/p>\n<ul>\n<li>Meetup<\/li>\n<li>Eventbrite<\/li>\n<li>Facebook Events<\/li>\n<li>Linkedin<\/li>\n<li>Your local community website<\/li>\n<\/ul>\n<h2>18. Leave marketing materials everywhere<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22228\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-600x270.jpg\" alt=\"branding example\" width=\"784\" height=\"352\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-600x270.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-1024x460.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-768x345.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-1536x690.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-2048x920.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916110613\/Screen-Shot-2021-09-16-at-8.05.50-AM-350x157.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Whether you\u2019re a contractor, editor, or massage therapist, <strong>people in your area could use your services<\/strong>. The best way for them to find you is to meet them where they are.<\/p>\n<p>Find retail spaces related to your business, and leave flyers and posters there. Try placing your flyer or business card at high traffic areas like:<\/p>\n<ul>\n<li>Coffee shops<\/li>\n<li>Local bookstores<\/li>\n<li>Libraries<\/li>\n<li>Coworking spaces<\/li>\n<li>Bus stops<\/li>\n<\/ul>\n<p>You\u2019d be surprised how often a person waiting for their coffee stares at a corkboard full of business cards and flyers.<\/p>\n<div class=\"altpull\">\u201cI got my first clients the old school way: a business card! Now, repeat business is number one and referrals a close second. If you work hard and help your clients, they\u2019ll get you the best referrals\u201d\u2013 Deborah Beck, Haight Fitness <\/div>\n<hr \/>\n<h2>How these famous brands found their first clients<\/h2>\n<h3>Tinder<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22229\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-600x400.jpg\" alt=\"tinder user\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-1024x683.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-1536x1024.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-2048x1365.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112210\/pexels-cottonbro-7341892-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Tinder\u2019s late CMO Whitney Wolfe used an in-person demo to <a href=\"https:\/\/referralcandy.com\/blog\/tinder-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">gain 10,000 Tinder users<\/a>. By presenting at colleges and demonstrating the product, she gained awareness through <strong>word of mouth<\/strong>.<\/p>\n<p>Who hasn\u2019t stopped at a grocery store demonstration or food sample kiosk to try something new?<\/p>\n<h3>Neil Patel<\/h3>\n<p>Neil Patel<a href=\"https:\/\/neilpatel.com\/blog\/free-trial-is-over\/\" target=\"_blank\" rel=\"noopener\"> used a free trial<\/a> to get people to sign up for his business. This way, he grew clients through word of mouth and referrals. In his words, \u201cYour free users will drive you even more users.\u201d This means a great free product does the marketing for you.<\/p>\n<p>Try offering a <strong>small service for free<\/strong>. It could be anything from a free consultation to a trial on your services to grow your portfolio. Consider it business development!<\/p>\n<h3>Nasty Gal<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22230\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-600x402.jpeg\" alt=\"nastygallogo\" width=\"784\" height=\"525\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-600x402.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-1024x686.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-768x515.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-1536x1029.jpeg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo-350x235.jpeg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916112559\/nastygallogo.jpeg 1600w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The Nasty Gal founder used her <strong>network and social media<\/strong> to grow her online clothing store. She built an empire by creating a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">brand identity<\/a> that people recognized and trusted.<\/p>\n<p>Focus on building a brand and a social media presence that\u2019s memorable and distinct.<\/p>\n<h3>Dropbox<\/h3>\n<p>Dropbox grew by <a href=\"https:\/\/referralcandy.com\/blog\/dropbox-referral-program\/\" target=\"_blank\" rel=\"noopener\">60% every three months<\/a> through the magic of a referral incentive program. The program gave free cloud space to the referrer and the referee, making it a win-win for everyone.<\/p>\n<p>Incentivize referrals amongst customers to supercharge word of mouth and client growth.<\/p>\n<h3>Buffer<\/h3>\n<p>Buffer\u2019s co-founder Leo Wildrich \u201cacquired <a href=\"https:\/\/searchenginewatch.com\/2012\/07\/26\/how-guest-posting-propelled-one-site-from-0-to-100000-customers\/\" target=\"_blank\" rel=\"noopener\">100,000 users within the first 9 months<\/a> of running Buffer\u201d by<strong> guest blogging alone.<\/strong> He published around 150 guest blogs and built the relationships he needed to grow Buffer\u2019s awareness.<\/p>\n<h2>Advice on how to get clients (from freelancers!)<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22232\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-600x400.jpg\" alt=\"how to find clients open door\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-1024x683.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-768x512.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-1536x1024.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-2048x1365.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210916114001\/pexels-ketut-subiyanto-4473095-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Here\u2019s how some of Looka\u2019s entrepreneurial customers got their first clients.<\/p>\n<ul>\n<li><strong>Give out samples and spread the word<\/strong><\/li>\n<\/ul>\n<p>\u201cI gave <strong>samples to close friends and family<\/strong>, and they helped spread the word. I also spoke to small retailers who were happy to stock a product that was similar to what they already stocked but with the bonus of being less harmful to the environment.\u201d \u2013 Matt Vincent, <a href=\"https:\/\/facebook.com\/recyclenow27\/\" target=\"_blank\" rel=\"noopener\">Ecolunchware<\/a><\/p>\n<ul>\n<li><strong>Add your business to directories<\/strong><\/li>\n<\/ul>\n<p>\u201cI\u2019m interested (and self-taught) in health, wellness, and nutrition. I used <a href=\"https:\/\/thumbtack.com\/\" target=\"_blank\" rel=\"noopener\">Thumbtack<\/a> for finding my first few clients and then <strong>word of mouth keeps me going.<\/strong>\u201d\u2013 Crystal Connelly, <a href=\"https:\/\/instagram.com\/plantiful_delights\/\" target=\"_blank\" rel=\"noopener\">Plantiful Delights<\/a><\/p>\n<ul>\n<li><strong>Connect with other entrepreneurs<\/strong><\/li>\n<\/ul>\n<p>\u201cOur first clients were from our shared office space. We\u2019re also using <strong>word of mouth, our website, and Facebook<\/strong> to get exposure.\u201d \u2013 Juliana Norris, CP MedSpa \u2013 <a href=\"https:\/\/cpmedspa.com\/\" target=\"_blank\" rel=\"noopener\">Lotus Wellness Center<\/a><\/p>\n<ul>\n<li><strong>Offer a free trial and get feedback<\/strong><\/li>\n<\/ul>\n<p>\u201cI sent out an <strong>email invitation to friends and family<\/strong> letting them know my new credentials and what I was doing with them. I got a great response and got my first clients by getting in touch with people I know and love.\u201d\u2013 Tina Haskim, <a href=\"https:\/\/facebook.com\/trubodycoaching\/\" target=\"_blank\" rel=\"noopener\">TruBody Coaching<\/a><\/p>\n<h3>Time to find those clients!<\/h3>\n<p>As a freelancer, you can find new clients in endless places! The key is to be resourceful, be creative, and be authentic. Trust yourself and what you have to offer and your freelance business will be booming in no time!<\/p>\n<p>Make sure your brand stands out with an attractive logo that draws clients in. You can <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">design your logo<\/a> using Looka now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many obstacles to starting your own service-based business. The greatest challenge is getting your business out there and finding clients to keep you going. But how can you get clients? And how do you get new clients to come back? As an entrepreneur, you have to be resourceful and look for opportunities in [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":22214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn How to Get Clients in 2024 + Advice From Real Freelancers | Looka<\/title>\n<meta name=\"description\" content=\"Trying to figure out how to get clients? 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