{"id":18965,"date":"2020-09-14T18:36:57","date_gmt":"2020-09-14T22:36:57","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=18965"},"modified":"2022-03-16T15:04:28","modified_gmt":"2022-03-16T19:04:28","slug":"things-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/things-to-post-on-instagram\/","title":{"rendered":"30 Things to Post on Instagram When Building Your Brand"},"content":{"rendered":"

Looking for things to post on Instagram? Look no further!<\/p>\n

What began as a simple photo-sharing app, has evolved into one of the most important brand marketing tools that exists. In fact, 1 billion people log on every month<\/a>. As a result, the app is hugely important for business<\/a>, with 200 million people visiting at least one business profile per day. ?<\/p>\n

With 70% of users searching businesses<\/a> on Instagram, the social media platform is an essential marketing tool for every type of business\u2014from food service to e-commerce to design and marketing agencies, and more.<\/p>\n

Ok, so we know Instagram is important, but it\u2019s tough figuring out what to post on Instagram when you\u2019re just getting started!<\/p>\n

From ads to live streaming, long-form video, and the new TikTok-inspired feature, Reels, coming up with content ideas on Instagram can be daunting.<\/p>\n

Don\u2019t worry. Below, you\u2019ll find 30 content ideas to help grow your brand (including what the heck to do with Reels!). But first, make sure you take the time to nail down your social media branding<\/a>!<\/p>\n

Post ideas for Instagram<\/h2>\n

While there are so many features on Instagram, regular posts are still a necessary requirement for keeping top of mind with customers and clients.<\/p>\n

1. Your product in action<\/h3>\n

Show your followers what your brand has to offer! The swimwear brand Left on Friday loves to share photos of their products being worn in real life by real people, just as they were made to do. To attract users to their page, a brand like this might share a photo with hashtags such as: #swimwear, #madeinusa, or #funinthesun<\/p>\n

https:\/\/instagram.com\/p\/CEzUchUB8kj\/<\/p>\n

2. Your clients\u2019 or customers\u2019 success stories<\/h3>\n

Everyone loves a success story. Share your customer or follower wins, with a screengrab of their feedback. Here are some ideas: These pet sitters shared some great feedback from a customer. Check out their hashtags at the bottom!<\/p>\n

https:\/\/instagram.com\/p\/CE6yZ0BDxeu\/<\/p>\n

3. Promotions and deals<\/h3>\n

Special deals are always a great way to incentive a purchase. This restaurant used a post in their grid to promote 2 for 1 quesadilla (who could resist?!). Designing a social graphic for promotions<\/a> is also a great way to celebrate the holidays and give some love back to your followers!<\/p>\n

https:\/\/instagram.com\/p\/CE9PjOSg0eG\/<\/p>\n

4. Contests and giveaways<\/h3>\n

Increase engagement and get people talking with a fun contest or giveaway. Cosmetics brand e.l.f shared this post to announce a $100 back-to-school giveaway, that you can win by following the brand and tagging your friends.<\/p>\n

https:\/\/instagram.com\/p\/CE5OR4WJod4\/<\/p>\n

5. Countdowns and reminders<\/h3>\n

Big launch coming up? Use your feed to remind your followers in a cute and fun way, like this underwear brand, huha.<\/p>\n

https:\/\/instagram.com\/p\/CE7JCWiloRF\/<\/p>\n

6. Selfies<\/h3>\n

This one goes out to all the solopreneurs out there: selfies are a great way to humanize your brand and help your followers connect with you on a personal level. This tattoo artist shared a rare selfie which helps followers get to know the person behind the photos.<\/p>\n

https:\/\/instagram.com\/p\/CDrnp2sgOEm\/<\/p>\n

7. Quotes<\/h3>\n

Everyone loves an inspirational quote! Quotes like these are an easy and tried-and-true method to boost engagement.<\/p>\n

https:\/\/instagram.com\/p\/CC8n8SNBV8x\/<\/p>\n

8. Video<\/h3>\n

Video content<\/a> is one of the best things to post on Instagram as it always performs well. Use a short clip of under one minute to promote a product, like Lululemon did here, or share some positivity.<\/p>\n

https:\/\/instagram.com\/p\/CEpt2Bjj8IT\/<\/p>\n

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Story ideas for Instagram<\/h2>\n

Instagram stories disappear after 24 hours and are often more casual because of this. There are tons of features in stories that make them great for businesses to use!<\/p>\n

9. Tease a Live<\/h3>\n

Planning on hosting a Live? Tease your upcoming Live event on Stories (more in Lives later!)<\/p>\n

\"go

Source: New York Times<\/p><\/div>\n

10. Ask a question with a slider or poll<\/a><\/h3>\n

The interactive features on Stories are a great way to get customer feedback and easily collect free data. Got a question for your followers? Ask!<\/p>\n

\"instagram<\/p>\n

11. Answer a question<\/h3>\n

The question option goes both ways: if you want to engage with your customers and really help out and connect, give them the opportunity to ask a question and get a real answer.<\/p>\n

12. Shoppable product stickers<\/h3>\n

If you\u2019re in e-commerce or selling a physical product, shoppable stickers<\/a> are the perfect way to send customers directly to your sales page.<\/p>\n

\"shoppable<\/p>\n

13. Repurpose blog content<\/h3>\n

Give your blog content some extra traction by sharing some of the main points on Instagram Stories.<\/p>\n

14. Countdown stickers<\/h3>\n

Tease a new launch, promotion, or giveaway with Stories\u2019 countdown sticker<\/a>!<\/p>\n

\"Countdown<\/p>\n

15. Celebrate company events<\/h3>\n

Show off your team\u2019s wicked company culture with a behind-the-scenes dispatch from a company party, conference, or event<\/p>\n

16. Advertise<\/h3>\n

Just like on Facebook and Instagram\u2019s regular posts, advertising on Stories is easy and affordable.<\/p>\n

\"instagram<\/p>\n

\n

Reel ideas for Instagram<\/h2>\n

Similar to Tik Tok, Instagram recently launched a new feature called Reels. Reels are 15-second video clips set to music that can be used to create short, catchy video content for businesses and their followers. Here’s how you can use them for your brand!<\/p>\n

17. Start a challenge<\/h3>\n

Engage your audience by launching a fun challenge (or hopping on an existing popular one), like this Sephora eyeshadow challenge!<\/p>\n

https:\/\/instagram.com\/p\/B-vozXKneu9\/<\/p>\n

18. Repurposing a long-form video for new content<\/h3>\n

Got some great video content that you just haven\u2019t been able to use? Repurpose it for a Reel!<\/p>\n

19. How-to + DIY<\/h3>\n

Reels is a great place to share quick how-to or DIY videos. Show how your product works, like a photo editing tutorial or household hack, in a quick, fun clip.<\/p>\n

https:\/\/instagram.com\/p\/CFCdAkDhaf7\/<\/p>\n

20. Short stories<\/h3>\n

Story time! Talk about the inspiration behind the product, how you got your start in business, or how you overcame a challenge you have recently faced.<\/p>\n

21. Your product in action<\/h3>\n

Show off your product! Share a skincare routine, an outfit idea, a recipe, or anything else that makes sense for your brand.<\/p>\n

https:\/\/instagram.com\/p\/CEO6OUsh9Ud\/<\/p>\n

22. Day in the life<\/h3>\n

Day-in-the-life clips are always fun! If you\u2019re an entrepreneur or freelancer, this is a great way to connect with your audience authentically.<\/p>\n

\n

Live video ideas for Instagram<\/h2>\n

Instagram live is a feature on Instagram stories that can be used in real-time to engage with your audience. There are tons of fun ideas for Instagram live, here are a few.<\/p>\n

23. Interview an influencer<\/h3>\n

Strategic partnerships with influencers and other brands are a great way to attract new followers. Interview someone on Live for a free and fun way to get people talking.<\/p>\n