{"id":18965,"date":"2020-09-14T18:36:57","date_gmt":"2020-09-14T22:36:57","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=18965"},"modified":"2022-03-16T15:04:28","modified_gmt":"2022-03-16T19:04:28","slug":"things-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/things-to-post-on-instagram\/","title":{"rendered":"30 Things to Post on Instagram When Building Your Brand"},"content":{"rendered":"
Looking for things to post on Instagram? Look no further!<\/p>\n
What began as a simple photo-sharing app, has evolved into one of the most important brand marketing tools that exists. In fact, 1 billion people log on every month<\/a>. As a result, the app is hugely important for business<\/a>, with 200 million people visiting at least one business profile per day. ?<\/p>\n With 70% of users searching businesses<\/a> on Instagram, the social media platform is an essential marketing tool for every type of business\u2014from food service to e-commerce to design and marketing agencies, and more.<\/p>\n Ok, so we know Instagram is important, but it\u2019s tough figuring out what to post on Instagram when you\u2019re just getting started!<\/p>\n From ads to live streaming, long-form video, and the new TikTok-inspired feature, Reels, coming up with content ideas on Instagram can be daunting.<\/p>\n Don\u2019t worry. Below, you\u2019ll find 30 content ideas to help grow your brand (including what the heck to do with Reels!). But first, make sure you take the time to nail down your social media branding<\/a>!<\/p>\n While there are so many features on Instagram, regular posts are still a necessary requirement for keeping top of mind with customers and clients.<\/p>\n Show your followers what your brand has to offer! The swimwear brand Left on Friday loves to share photos of their products being worn in real life by real people, just as they were made to do. To attract users to their page, a brand like this might share a photo with hashtags such as: #swimwear, #madeinusa, or #funinthesun<\/p>\n https:\/\/instagram.com\/p\/CEzUchUB8kj\/<\/p>\n Everyone loves a success story. Share your customer or follower wins, with a screengrab of their feedback. Here are some ideas: These pet sitters shared some great feedback from a customer. Check out their hashtags at the bottom!<\/p>\n https:\/\/instagram.com\/p\/CE6yZ0BDxeu\/<\/p>\n Special deals are always a great way to incentive a purchase. This restaurant used a post in their grid to promote 2 for 1 quesadilla (who could resist?!). Designing a social graphic for promotions<\/a> is also a great way to celebrate the holidays and give some love back to your followers!<\/p>\n https:\/\/instagram.com\/p\/CE9PjOSg0eG\/<\/p>\n Increase engagement and get people talking with a fun contest or giveaway. Cosmetics brand e.l.f shared this post to announce a $100 back-to-school giveaway, that you can win by following the brand and tagging your friends.<\/p>\n https:\/\/instagram.com\/p\/CE5OR4WJod4\/<\/p>\n Big launch coming up? Use your feed to remind your followers in a cute and fun way, like this underwear brand, huha.<\/p>\n https:\/\/instagram.com\/p\/CE7JCWiloRF\/<\/p>\n This one goes out to all the solopreneurs out there: selfies are a great way to humanize your brand and help your followers connect with you on a personal level. This tattoo artist shared a rare selfie which helps followers get to know the person behind the photos.<\/p>\n https:\/\/instagram.com\/p\/CDrnp2sgOEm\/<\/p>\n Everyone loves an inspirational quote! Quotes like these are an easy and tried-and-true method to boost engagement.<\/p>\n https:\/\/instagram.com\/p\/CC8n8SNBV8x\/<\/p>\n Video content<\/a> is one of the best things to post on Instagram as it always performs well. Use a short clip of under one minute to promote a product, like Lululemon did here, or share some positivity.<\/p>\n https:\/\/instagram.com\/p\/CEpt2Bjj8IT\/<\/p>\n Instagram stories disappear after 24 hours and are often more casual because of this. There are tons of features in stories that make them great for businesses to use!<\/p>\n Planning on hosting a Live? Tease your upcoming Live event on Stories (more in Lives later!)<\/p>\n Source: New York Times<\/p><\/div>\n The interactive features on Stories are a great way to get customer feedback and easily collect free data. Got a question for your followers? Ask!<\/p>\n The question option goes both ways: if you want to engage with your customers and really help out and connect, give them the opportunity to ask a question and get a real answer.<\/p>\n If you\u2019re in e-commerce or selling a physical product, shoppable stickers<\/a> are the perfect way to send customers directly to your sales page.<\/p>\n Give your blog content some extra traction by sharing some of the main points on Instagram Stories.<\/p>\nPost ideas for Instagram<\/h2>\n
1. Your product in action<\/h3>\n
2. Your clients\u2019 or customers\u2019 success stories<\/h3>\n
3. Promotions and deals<\/h3>\n
4. Contests and giveaways<\/h3>\n
5. Countdowns and reminders<\/h3>\n
6. Selfies<\/h3>\n
7. Quotes<\/h3>\n
8. Video<\/h3>\n
\nStory ideas for Instagram<\/h2>\n
9. Tease a Live<\/h3>\n
10. Ask a question with a slider or poll<\/a><\/h3>\n
<\/p>\n
11. Answer a question<\/h3>\n
12. Shoppable product stickers<\/h3>\n
<\/p>\n
13. Repurpose blog content<\/h3>\n
14. Countdown stickers<\/h3>\n