{"id":19064,"date":"2020-10-01T11:37:47","date_gmt":"2020-10-01T15:37:47","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19064"},"modified":"2020-10-01T11:37:47","modified_gmt":"2020-10-01T15:37:47","slug":"unboxing-videos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/unboxing-videos\/","title":{"rendered":"A Content Creator’s Secret Weapon: Unboxing Videos"},"content":{"rendered":"

An unboxing video is exactly what it sounds like \u2014 a video of someone opening a package and capturing their initial interaction with a product for the first time. People love unboxing videos for their real-time, moment by moment candid feel.<\/p>\n

In recent years, unboxing videos have grown from an internet fad to a powerful eCommerce marketing tool because they allow consumers a visual “try before they buy” through other people. These videos<\/a> allow people to scope out a brand-new product they’re interested in and compare online without, you know, actually going out and doing the shopping part!<\/p>\n

Content creators share unboxing videos on social media platforms<\/a> like Instagram, YouTube, or their website to bolster their brand identity, drive traffic, and reach a wider audience.<\/p>\n

Are unboxing videos still popular?<\/h2>\n

Without a doubt. New unboxing videos are still being posted on YouTube every day by the thousands \u2014 if not millions! In fact, unboxing videos have recently increased in popularity during the COVID-19 crisis that prevented many consumers from shopping in-stores (see below graph from Google Trends).<\/p>\n

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Graph showing 1-year trend line for searches of the term “unboxing video” on YouTube<\/p><\/div>\n

There’s no sign of this trend slowing down anytime soon, and it’s easy to see why. Not only are unboxing videos fun to watch, but they’re ridiculously simple to create<\/a>. Anyone with a camera (and a little charisma) can record themselves opening a package. No special talents or tools required!<\/p>\n

As long as the product has wide appeal, the video is likely to attract a wide audience and grow a large following<\/p>\n

The benefits of unboxing videos<\/h2>\n

Whether you’re a budding blogger, small business owner, or both, unboxing videos are one of the best ways to get your brand out there.<\/p>\n

\"Fashion<\/p>\n

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  • You can create partnerships with brands.<\/strong> Your audience will start to associate your name with the brands you unbox. No matter what platform you’re sharing on, make sure you tag the company you purchased the product from. You’d be surprised how many companies check up on their tags. This leads us to the next point…<\/li>\n
  • You might get sponsored.<\/strong> If you’ve gained a substantial following, companies might eventually send you free product samples to unbox.When you promote a company’s products for them, you’re promoting yourself. Which brings us to the final point…<\/li>\n
  • You can elevate your OWN brand.<\/strong> Having your name associated with popular products can drive some serious traffic your way and help you stand out from the competition. It’s a win-win all around.<\/li>\n<\/ul>\n

    Nine tips for nailing your unboxing video<\/h2>\n

    Here are a few top tips and tricks to get started today.<\/p>\n

    Tip #1: Get the lighting right<\/h3>\n

    The primary reason people watch unboxing videos is to get a good look at the actual product. They don’t want to stare at someone speaking from a dimly lit bedroom opening a box in the shadows. When it comes to lighting, always err on the bright side.<\/p>\n

    Make sure you record your video in a room flooded with natural daylight, if possible. If natural light is not an option, an inexpensive ring light can make up for it. (Overhead lights and desk lamps can create harsh shadows where there shouldn’t be.)<\/p>\n

    Example:<\/strong> This unboxing video is filmed during daylight hours in a well-lit kitchen, no fancy studio equipment needed.<\/p>\n