{"id":19112,"date":"2020-10-15T16:09:47","date_gmt":"2020-10-15T20:09:47","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19112"},"modified":"2022-10-07T11:41:37","modified_gmt":"2022-10-07T15:41:37","slug":"how-to-advertise-on-instagram","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-advertise-on-instagram\/","title":{"rendered":"Everything You Need to Know About Advertising on Instagram"},"content":{"rendered":"
If you\u2019re a small business owner thinking of advertising on Instagram, the time is now. This year, with more people spending time at home,\u00a0 48% of consumers increased their time on social media<\/a>. Online content consumption is high, and small business owners should follow their audience\u2019s attention.<\/p>\n Instagram definitely has the audience: more than 200 million users<\/a> visit at least one business profile daily, and 60% of Instagram users say they discover new products on the app. That could be you!\u00a0 Instagram ads may cost more than Facebook<\/a> ads in terms of average cost-per-click (CPC) but are worth it when you consider better engagement and conversion possibilities<\/a>.<\/p>\n The world of Instagram ads seems daunting at first. But we\u2019re going to walk you through the process step by step and make it clearer to you.<\/p>\n Instagram has different ad categories based on where you want them displayed in the app. Each one has different visual parameters and brings different benefits to your brand. It\u2019s important to set campaign goals beforehand so you\u2019ll have an easier time deciding which ad formats to use. Let\u2019s take a dive into what\u2019s available:<\/p>\n You\u2019ll see these ads most often on your Instagram feed because they\u2019re placed in between regular posts by accounts you follow. These work best for driving attention and engagement to visual content you\u2019re proud of\u2014something that can really catch someone\u2019s eye during their regular feed scrolling. Don\u2019t overlook the carousel option, where you can place multiple images or videos in one post to showcase a series.<\/p>\nHow to use Instagram ads<\/h2>\n
Types of Instagram Ads<\/h2>\n
Photo and video ads for feed<\/h3>\n