{"id":19112,"date":"2020-10-15T16:09:47","date_gmt":"2020-10-15T20:09:47","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19112"},"modified":"2022-10-07T11:41:37","modified_gmt":"2022-10-07T15:41:37","slug":"how-to-advertise-on-instagram","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-advertise-on-instagram\/","title":{"rendered":"Everything You Need to Know About Advertising on Instagram"},"content":{"rendered":"

If you\u2019re a small business owner thinking of advertising on Instagram, the time is now. This year, with more people spending time at home,\u00a0 48% of consumers increased their time on social media<\/a>. Online content consumption is high, and small business owners should follow their audience\u2019s attention.<\/p>\n

How to use Instagram ads<\/h2>\n

Instagram definitely has the audience: more than 200 million users<\/a> visit at least one business profile daily, and 60% of Instagram users say they discover new products on the app. That could be you!\u00a0 Instagram ads may cost more than Facebook<\/a> ads in terms of average cost-per-click (CPC) but are worth it when you consider better engagement and conversion possibilities<\/a>.<\/p>\n

The world of Instagram ads seems daunting at first. But we\u2019re going to walk you through the process step by step and make it clearer to you.<\/p>\n

Types of Instagram Ads<\/h2>\n

Instagram has different ad categories based on where you want them displayed in the app. Each one has different visual parameters and brings different benefits to your brand. It\u2019s important to set campaign goals beforehand so you\u2019ll have an easier time deciding which ad formats to use. Let\u2019s take a dive into what\u2019s available:<\/p>\n

Photo and video ads for feed<\/h3>\n

You\u2019ll see these ads most often on your Instagram feed because they\u2019re placed in between regular posts by accounts you follow. These work best for driving attention and engagement to visual content you\u2019re proud of\u2014something that can really catch someone\u2019s eye during their regular feed scrolling. Don\u2019t overlook the carousel option, where you can place multiple images or videos in one post to showcase a series.<\/p>\n

\"instagram

Source: BrandWatch<\/p><\/div>\n

Instagram story ads<\/h3>\n

These are full-screen ads that appear when switching between viewing others\u2019 Instagram Stories. They command attention throughout the whole space, making them great for driving traffic and ecommerce, but users can easily swipe out if they aren\u2019t interested. The upside is that these types of ads also get access to all the visual assets Instagram provides any other story: filters, stickers, ads, product details, and more.<\/p>\n

\"instagram

Source: Hubspot<\/p><\/div>\n

Collection ads<\/h3>\n

Perfect for small businesses focusing on ecommerce sales, collection ads allow users to shop directly from the ad. This minimizes the steps they\u2019ll need to take to purchase your products, allowing a smoother user experience.<\/p>\n

\"Collection<\/p>\n

Explore ads<\/h3>\n

This places your ad in the \u201cexplore\u201d tab on the Instagram app, where users can browse through recommended content from accounts they don\u2019t necessarily follow. This can improve customer experience and therefore lead to 3.5x more sales.<\/p>\n

\"Instagram-Ads-In-Explore-Tab\"

Source: TechCrunch<\/p><\/div>\n

Determine which ad to run by examining your industry, competitor’s ads, your brand aesthetic<\/a>, and marketing objectives. Once decided, you can either promote an existing Instagram post or create an entirely new one from scratch. Here\u2019s how to set up your Instagram ads:<\/p>\n

Promoting an existing Instagram post<\/h2>\n

If this is your first time trying out Instagram ads, you might want to start by simply promoting an existing post of yours! Thanks to this June 2020 Instagram update for making it simple for first-timers.<\/p>\n