{"id":19210,"date":"2020-10-22T14:07:17","date_gmt":"2020-10-22T18:07:17","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19210"},"modified":"2021-02-23T14:51:34","modified_gmt":"2021-02-23T19:51:34","slug":"unboxing-experience","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/unboxing-experience\/","title":{"rendered":"Q&A with Packlane CEO, Miriam Brafman, On Creating A Stellar Unboxing Experience"},"content":{"rendered":"

Miriam Brafman, CEO and Founder of Packlane<\/a> knows just about everything there is to know about creating wicked unboxing experiences. We chatted with Miriam about what defines a standout unboxing experience, trends she’s seeing in consumer and brand demand, and how COVID-19 has impacted the world of unboxing.<\/p>\n

1. What defines a great unboxing experience for you?<\/h3>\n

Custom packaging<\/a> may be affordable, but it isn’t cheap. For an unboxing experience to be successful from a business standpoint, it should delight the customer so much that it elevates the perceived value of the product inside and the brand behind it.<\/strong> This is a surefire way to increase customer satisfaction and brand loyalty.<\/p>\n

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2. Why is a great unboxing experience important?<\/h3>\n

In an age where customer acquisition costs are skyrocketing, cementing customer loyalty is more important than ever. The package your product arrives in is your last chance to make a strong impression. Additionally, with “digital saturation”, all brands are getting fewer impressions online than in the past.<\/p>\n

Brands need to take every opportunity to get additional advertising impressions, both online and off-line. Unboxing experiences can also help you get more online impressions, as recording and sharing and unboxing videos<\/a> on social media is now commonplace<\/strong>.<\/p>\n

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3. What can really elevate and differentiate one brand\u2019s unboxing experience from another?<\/h3>\n

Unboxing experiences that stand out from the crowd are those where every panel of the box, inside and out, is carefully considered. If you want to stand out from the competition, it\u2019s not enough to just have your logo<\/a> and color palette on the box.<\/strong><\/p>\n

The unboxing experience has to tell your brand story. Highlighting the benefits of the product on the inside of the top of the box, an area immediately visible upon opening, can make a strong impression. Reinforcing the benefits will increase customer satisfaction. Differentiators are also good. Both give customers the talking points they need to recommend your product to friends.<\/p>\n