{"id":19271,"date":"2020-11-05T14:37:15","date_gmt":"2020-11-05T19:37:15","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19271"},"modified":"2023-04-28T17:25:28","modified_gmt":"2023-04-28T21:25:28","slug":"marketing-collateral","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/marketing-collateral\/","title":{"rendered":"Don’t Start A Business Without This Marketing Collateral!"},"content":{"rendered":"

What is marketing collateral?<\/h2>\n

Marketing collateral is any set of assets used to market and sell a company\u2019s product or service, as well as build brand awareness. Marketing collateral is an important part of a business\u2019s brand identity<\/a> as it supports the visual representation of a brand.<\/p>\n

So, why exactly is marketing collateral important?<\/h2>\n

Great question! Marketing collateral serves many important purposes for a brand. Let’s review them.<\/p>\n

For one thing, it helps people remember your brand<\/h4>\n

Use marketing collateral as an opportunity to capture and sustain people\u2019s interest in your brand. If successful, a great piece of marketing collateral can help people remember your brand next time they see your logo, brand colors, or logo fonts.<\/a><\/p>\n

Marketing collateral informs people about what you do<\/h4>\n

Good marketing materials not only capture people\u2019s attention but also inform them more about your product or service. They make it easy for potential customers to find a way to get a hold of you and connect with your brand further. Whether that\u2019s including links to your social media profiles, or sharing your contact information.<\/p>\n

It creates a visual aesthetic people associate with your brand<\/h4>\n

We\u2019ve talked at length about why nailing down a brand aesthetic<\/a> is so important. It helps people foster connections with your brand in a dynamic and visual way. Marketing collateral is a way to reinforce your brand\u2019s aesthetic. And the more connected people feel to your brand, the more power your brand holds for them.<\/p>\n

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It encourages referrals<\/h4>\n

A brand that consistently sticks to its brand guidelines<\/a>, uses striking visuals, and regularly uses content to connect with its audience, is more likely to get talked about and referred to<\/a> by its customers! Use printed marketing materials like flyers, coupons, brochures, and posters usually include a promotion code to encourage passive consumers to make a purchase or refer a friend for rewards.<\/p>\n

Leads buyers toward a purchase<\/h4>\n

Lots of marketing collateral is used to encourage people to make a purchase with your brand, or at least take the connection between brand and consumer one step further.<\/p>\n

Print collateral like business cards, flyers, posters, and letterheads are an intimate experience between a brand and consumer. They\u2019re either spending time holding something physical in their hands or looking at it online. This is an important moment for brands to use a Call-to-Action to facilitate this connection. CTA\u2019s like following on social media, share on social media, use a promo code, or request a sample all work well on marketing collateral.<\/p>\n

So, what are the most important marketing collateral assets to have?<\/h2>\n

We\u2019ll run through the list of what over 9M Looka customers consider as the most important marketing collateral assets to have for their brand, why they\u2019re important, and how to best put them into action.<\/p>\n

1. Logo<\/h3>\n

Is a logo a marketing asset? Absolutely! A logo makes your brand more memorable and also communicates a sense of professionalism around your business. Your logo is the first visual element a person associates with your brand\u2014 it gives your company an identity, communicating what you do in a way words can\u2019t.<\/p>\n

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How to use it:<\/strong> We\u2019re not joking when we say, \u201cput your logo on everything!\u201d There are endless places to put your logo<\/a> and the more frequently you use it, the more exposure your audience is getting to your brand.<\/p>\n

With Looka\u2019s Brand Kit<\/a>, you can easily develop a logo and immediately drop it into the top marketing materials every entrepreneur should have.<\/strong> Pick from over 300+ designs tailored to your logo and industry. Re-visit the Brand Kit any time you need to update your marketing materials or design something new!<\/p>\n

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Design your logo now! <\/h2>\n \n \n