{"id":19585,"date":"2020-12-10T15:39:02","date_gmt":"2020-12-10T20:39:02","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=19585"},"modified":"2023-09-07T12:21:05","modified_gmt":"2023-09-07T16:21:05","slug":"covid-increase-entrepreneurship","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/covid-increase-entrepreneurship\/","title":{"rendered":"Logo Searches, Entrepreneurship Increased During Lockdown: New Data from Looka"},"content":{"rendered":"

COVID-19 has been the defining force of 2020, transforming lives the world over. Beyond its health effects, COVID\u2019s economic effects have been similarly devastating. As many businesses closed their doors, reduced staff, or shut down entirely, global unemployment soared.<\/p>\n

Amidst this economic fallout, at Looka we\u2019ve noticed an interesting side-effect: an increase in entrepreneurship. As lockdowns struck and unemployment rose, the number of people building businesses skyrocketed<\/a>. Like the Great Recession<\/a>, the economic uncertainty from COVID-19 has motivated many to take their career into their own hands.<\/p>\n

As a logo maker and branding platform, Looka serves thousands of early-stage entrepreneurs every week. In early 2020, we saw those numbers begin to increase dramatically. To understand the story behind this shift, Looka set out to research the trends and causes of entrepreneurship spurred by COVID.<\/p>\n

Methodology<\/h3>\n

To track trends in entrepreneurship during COVID-19, a combination of methods was used which you can read below.<\/p>\n

Search trends<\/h3>\n
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