{"id":20005,"date":"2021-02-19T13:01:42","date_gmt":"2021-02-19T18:01:42","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=20005"},"modified":"2023-04-28T20:52:06","modified_gmt":"2023-04-29T00:52:06","slug":"looka-affiliates-wizishop","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/looka-affiliates-wizishop\/","title":{"rendered":"Lessons From Looka Affiliates: WiziShop\u2019s Focus On Creating The Best Customer Experience"},"content":{"rendered":"
As more and more businesses moved online over the last year, it\u2019s no surprise how competitive the ecommerce space has become.<\/p>\n
We chatted with Alexandra Thomas (International Communications Executive) at WiziShop<\/a>, an innovative ecommerce solution for creating professional online stores, (and one of Looka\u2019s top affiliate partners) to learn more about their dedication to a customer-first approach and the keys to standing out in a crowded market.<\/p>\n Our platform is SaaS (software as a service) so you don\u2019t need to have any prior technical knowledge to create your online store, it\u2019s super simple! We pride ourselves on providing an all-in-one solution with everything you need to set up, market, and develop your store.<\/p>\n We take care of the website hosting, provide client support, and have over 400 different features, from design, content, and marketing, to SEO, delivery, and payments.<\/p>\n Our main focus is centered around SEO: everything included in our solution is fully optimized for search engines. From the minute technical details to detailed training on how to improve your store\u2019s SEO, we\u2019ve thought of everything our clients need to make sure their stores are referenced as highly as possible so they reach as many prospects as they can.<\/p>\n WiziShop was founded in 2008 by three friends who realized that creating your own online store was not only very technically challenging but also cost a fortune in agency and developer fees.<\/p>\n They wanted to democratize online retail, making it open to anyone and everyone. WiziShop’s purpose is to encourage entrepreneurship!<\/p>\n <\/p>\n There are very few industries that have not made the move online, and this mass digitization has resulted in a boom for ecommerce. This growth has allowed smaller, independent businesses to move online and reach a greater number of customers.<\/p>\n Particularly since the beginning of the pandemic in 2020, ecommerce has seen exponential growth. With physical stores having to close, store owners were accelerated in their digitization process.<\/p>\n Digitization has opened up so many doors for entrepreneurs that they never previously had access to. So in terms of process and setting up a new venture, we could argue that it has become much simpler, but making your business succeed and stand out is another question.<\/p>\n We often see that people are most frightened about the move online due to a lack of technical knowledge, but I can assure you that solutions like WiziShop make this unbelievably easy.<\/p>\n Another expectation we see is that people expect their business to start making money as soon as their website is live but that\u2019s definitely not the case.<\/p>\n You need to work on your SEO, website content, photography, and marketing which can also seem very challenging to people who have never worked on something similar before.<\/p>\n But with WiziShop is there to guide them the whole way through the process, with Business Coaches on hand to answer any questions and perform audits of the website to ensure everything is ready to go.<\/p>\n Branding is incredibly important for any business, offline or online. It’s particularly important for online businesses as clients don\u2019t have any physical interaction with the brand so they need to build a connection through simple elements like logos and website content.<\/p>\n If customers feel an affinity with a brand, they\u2019re far more likely to purchase a product.<\/p>\n If you have a strong brand image, it can significantly help improve your notoriety; people that visit your website will remember your brand name and logo and consequently search directly for your website, or directly input the URL, the next time they want to visit your store.<\/p>\n This in turn reduces the dependency on other acquisition channels such as SEO or social media and generates free, quality traffic to the website. A strong brand image is invaluable!<\/p>\n At WiziShop we wanted to team up with a logo maker to offer a simple and intelligent option for our clients to make their businesses more professional and to, in turn, incite confidence in their customers.<\/p>\n A lot of our clients don\u2019t have specific graphic design skills or don\u2019t feel capable of creating their own logo design so it was important for us to offer a trusted and professional partner to help them with this step of their business.<\/p>\nCan you give us an overview of WiziShop?<\/h2>\n
How have you seen the ecommerce landscape change over the past few years? Do you feel that it\u2019s become more or less challenging for entrepreneurs to be successful?<\/h2>\n
What are the main obstacles people hit when starting their online business?<\/h2>\n
What role does branding play in a new ecommerce store?<\/h2>\n
What led you to seek out a partnership with a logo maker?<\/h2>\n
What attracted you to partnering with Looka?<\/h2>\n