{"id":20020,"date":"2021-02-24T12:49:25","date_gmt":"2021-02-24T17:49:25","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=20020"},"modified":"2023-04-28T20:07:29","modified_gmt":"2023-04-29T00:07:29","slug":"how-to-start-a-cleaning-business","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-cleaning-business\/","title":{"rendered":"How to Start a Cleaning Business and Make it Shine"},"content":{"rendered":"

Wondering how to start a cleaning business? Mopping floors, cleaning windows, and disinfecting surfaces aren’t the most glamorous jobs, but from a business perspective, these services have a definite allure. They’re at the heart of a $61.4 billion<\/a> janitorial and professional cleaning industry that’s expected to enjoy continued growth<\/a> over the coming years thanks to the pandemic.<\/p>\n

With low start-up costs and a diverse target audience, it’s relatively easy to start a cleaning business. If this market segment appeals to your entrepreneurial spirit, we’re ready to help you build your business<\/a> and make it shine.<\/p>\n

Here’s how to start a cleaning business from scratch, from choosing a niche to marketing your services.<\/p>\n

1. Pick your niche<\/h2>\n

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Professional cleaning businesses serve a variety of residential, small business, and large commercial clients. It’s best to narrow in on a niche so you can focus your business and marketing strategies. Here are the target markets to consider:<\/p>\n

Residential cleaning services<\/h3>\n

Residential cleaners work in private residences such as houses, apartments, and condos. Your clients may include professionals and families with busy work schedules, and older adults who need help around the home. There’s also a market for one-off move-in and move-out cleaning.<\/p>\n

The residential market is the easiest to enter as you can do the work yourself and hire staff as your business grows.<\/p>\n

Small business and office cleaning services<\/h3>\n

You can also focus on local small businesses and organizations, such as retail stores, offices, and daycares.<\/p>\n

In many cases, you can manage these small contracts on your own but may need to work after-hours when businesses are closed to their customers.<\/p>\n

Commercial cleaning services<\/h3>\n

The U.S. Chamber of Commerce<\/a> lists commercial cleaning services as one of the businesses poised to grow post-pandemic because of the need for regular sanitization. This segment focuses on office buildings, health care facilities, schools, government buildings, and educational institutions.<\/p>\n

Commercial cleaning is the most difficult market to enter as it requires a team of cleaners to cover larger spaces and some specialized equipment, such as floor cleaning machines.<\/p>\n

Eco-friendly cleaning<\/h3>\n

People are becoming more aware of the impact of chemicals on our health and environment, creating a growing preference among consumers for green products and eco-friendly approaches to cleaning<\/a>.<\/p>\n

You can reach this health-conscious market by promoting the fact that your cleaning business uses natural products and approaches.<\/p>\n

2. Choose your brand name and design a logo<\/h2>\n

Once you’ve got your niche, it’s time to name your professional cleaning service and begin developing your brand. Choose a business name<\/a> that reflects how you want your company to be perceived \u2014 we’ve got some great examples below. Names with energy and personality are easy to remember and help you make a personal connection with customers.<\/p>\n

Then, create a logo that brings your brand identity to life. You don’t need to be a graphic designer when you use Looka’s logo maker<\/a>. Simply choose the styles, colors, and symbols you want to evoke certain emotions<\/a> in your customers.<\/p>\n

For example, people make associations with certain colors. White, green, and blue are popular colors for cleaning brands because they convey a feeling of cleanliness, purity, and nature. This isn’t a hard and fast rule, though \u2014 just be sure to choose colors with your brand personality in mind.<\/p>\n

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Design a cleaning logo now! <\/h2>\n \n \n