{"id":20293,"date":"2021-03-19T13:18:49","date_gmt":"2021-03-19T17:18:49","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=20293"},"modified":"2023-09-07T11:52:45","modified_gmt":"2023-09-07T15:52:45","slug":"70s-logos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/70s-logos\/","title":{"rendered":"Peace, Love and 17 Examples of ’70s Logos"},"content":{"rendered":"

If you close your eyes and think of the ’70s, a lot of images swoop in at once. Bell-bottoms, protests, roller discos, and all things psychedelic. Without thinking too hard, we bet you’re able to conjure images of ’70s style branding and design. Mustard yellow, bold, chubby fonts, and drop shadows were all signature elements of ’70s logos. It was an era of over-the-top fashion, and over-the-top branding and we’re here for it!<\/p>\n

Below, we’ll review some of the most iconic logos from the 1970s and walk you through their key characteristics so you can easily make your own<\/a> funky, ’70s-inspired logo.<\/p>\n

1. HBO<\/h2>\n

HBO became the first satellite TV channel in 1975. Around the same time, Art Director of Life-Time, Betty Brugger, redesigned the HBO logo to reveal its, now iconic,three-letter wordmark.\u00a0 There’s something going on with that “O”, can you take a guess? Betty layered added an additional circle inside the letter “O” to mirror the power button on a TV or remote control. Brilliant!<\/p>\n

\"HBO<\/p>\n

2. Polaroid<\/h2>\n

Colored Polaroids were released in 1972 but reached their peak popularity mid-70s. By 1977, Polaroid held two-thirds of the instant camera marke<\/a>t worldwide. The font is crisp and rounded, with tight letter spacing. The rainbow emblem meant to display the range of colors the brand’s product is able to achieve, an impressive feat for the time.<\/p>\n

\"polaroid<\/p>\n

 <\/p>\n

3. Atari<\/h2>\n

We can’t talk about the ’70s without talking about Atari! A third-party company for Nintendo, Atari was the leader of the video game market from 1975 to the early 1980s. Atari’s playful serif font with rounded edges signal a retro vibe.<\/p>\n

\"atari<\/p>\n

4. Kodak<\/h2>\n

It’s the mustard-yellow and muted red color combination that puts this logo at the forefront of ’70s design. Bright colors in muted tones are a key element of old-school, retro logos<\/a>.<\/p>\n

\"kodak<\/p>\n

 <\/p>\n

5. Nintendo<\/h2>\n

If you haven’t guessed by now, red was an obvious color choice for logos from the ’70s! Nintendo has switched their logo more times than any brand ever should\u2014that’s 17 times to be exact. This particular version was unveiled in 1970 and the gaming tycoon has stayed closest to this design ever since.<\/p>\n

\"ninetendo<\/p>\n

This ’70s design put a funky font in a pill-shaped container, with a clean red and white color combination. The design choice meant to modernize the brand while appealing to both American and Japanese markets at the time.<\/p>\n

6. Woodstock<\/h2>\n

Can we talk about the ’70s without talking about Woodstock? I don’t think so. Woodstock logo designer, Arnold Skolnick was asked to design a new logo and poster for the festival<\/a> in a mere 4 days. Skolnick focused on a simple and balanced logo, in opposition to the busy, psychedelic designs of the era.<\/p>\n

\u201cEverybody was doing psychedelic posters, which I think are awful. A poster is supposed to be so simple that if you\u2019re driving by slowly in a car, you can see it.\u201d Arnold Skolnick, logo designer for Woodstock <\/div>\n