{"id":21155,"date":"2021-05-28T13:18:17","date_gmt":"2021-05-28T17:18:17","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=21155"},"modified":"2022-03-16T15:01:33","modified_gmt":"2022-03-16T19:01:33","slug":"social-media-handle","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-handle\/","title":{"rendered":"The Key to Absolutely Nailing a Great Social Media Handle"},"content":{"rendered":"
Having a social media presence is an important marketing component for a business of any size. Once you\u2019ve chosen your business name<\/a>, it\u2019s time to select your social media handles to keep your online presence well spread. But, often entrepreneurs hit the roadblock of coming up with a great business name, and not finding the available social media handle. Bummer!<\/p>\n This shouldn\u2019t discourage you from going ahead with your business name. Luckily, there are lots of workarounds for selecting a great social media handle!<\/p>\n So, how does someone come up with a good social media handle anyways? And what do you do if your business name is taken? We\u2019ll answer these questions and more below!<\/p>\n A social media handle is essentially a public username with an @ symbol before it. It\u2019s what people use to find your account, and tag you in shared content and comments.<\/p>\n <\/p>\n The major difference between usernames and social media handles is that while the former is often private, the latter is always public. Usernames are often used as login credentials and aren\u2019t always publicly available. Nobody cares about your Instacart username, and it has zero impact on your brand.<\/p>\n However, your social media handle is directly associated with your brand. So you want to make sure it\u2019s a good one!<\/p>\n Tip: Remember that usernames on social media like Twitter, Instagram, TikTok, and Snapchat end up being your chosen social handle as well.<\/p>\n In general, good social media handles for businesses are:<\/p>\n <\/div>\n Let\u2019s get into some tips for creating a good social media handle for your business.<\/p>\n If you\u2019ve already come up with a business name and found your website domain, you\u2019ll want to make sure your social media username aligns with them.<\/p>\n If you\u2019ve made up a word as your business name, it\u2019ll be easier to secure your domain and social handles!<\/p>\n One way to make sure people remember your website name is to add \u201cdotcom\u201d or \u201c.com\u201d to your social media handle. Made.com<\/a>, a European furniture company makes it easy for 1.4 million people to remember its website name.<\/p>\n <\/p>\n Either way, keeping your social handles, business name, and domain name the same (or as similar as possible) will help with brand consistency.<\/p>\n Before securing your social handles, you should check every platform you plan to use and see if the username you want is available. It\u2019s a good idea to snag it right away once you see it!<\/p>\n This part can take a lot of time. It\u2019s annoying to have to check multiple names across multiple platforms, but lucky for you, Looka has a solution to this.<\/p>\n Looka\u2019s Business Name Generator<\/a> not only helps you come up with hundreds of innovative business name ideas but also checks domain and social media availability.<\/p>\n <\/p>\n In the example above, a search for floral business name ideas produced the idea \u201cFloristsBloom\u201d. After selecting the name, the generator goes one step further to show you social handle availability and provide some additional username ideas. Phew! That\u2019s a lot of time saved!<\/p>\n If you\u2019re not using a name generator, and the exact name you\u2019re looking for is already taken, don\u2019t fret\u2014there are tons of workarounds.<\/p>\n Let\u2019s go through a few here.<\/p>\n If your business name also happens to be your real name, it\u2019s smart to register a social media handle that\u2019s simply your name. But with 7.9 billion people on Earth, this isn\u2019t always possible! Here are some workarounds if you can\u2019t find your name isn\u2019t available on social media:<\/p>\n <\/div>\n If you can\u2019t find your business name there are similar workarounds as above!<\/p>\n <\/div>\n <\/p>\n <\/p>\n It\u2019s important to keep your brand name consistent across all marketing channels\u2014from your website to your social media profiles<\/a>.<\/p>\n Think of your social handle as another brand asset<\/a>. You want it to be consistent with the rest of your brand so that people develop awareness around your business. This awareness makes it easier to recall your brand name in conversations with friends or online.<\/p>\n For example, don\u2019t use your personal name on Twitter to represent your brand, and then your brand name on Instagram. Everything should stay as close to the same as possible.<\/p>\n The goal is to make it easy for people to search out your business online and on social media.<\/p>\n Long words strung together are hard to read and understand. If your business name is long, you might want to use an underscore or period to create some visual separation in your social media handle.<\/p>\n The Instagram username @dermalproclinicalskincare is a lot harder to read than @dermalpro_clinicalskincare<\/a><\/p>\n <\/p>\n Keeping your social handle to 15 characters or less will help your social media branding stay clean and concise. Shorter handles are generally easier to remember, and thus easier for customers to share through word of mouth, and search for online.<\/p>\n Using invented words, words that create imagery, or acronyms are a great way to make your social handle stand out amongst the rest. For example, @velvetdynasty <\/a>is a visual diary with a social media handle that immediately pulls you in.<\/p>\n Once you\u2019ve come up with a great business name and registered social media handle, it\u2019s time to work on your brand identity<\/a>.\u00a0<\/span><\/p>\n Creating a great logo should be next on your list! Try our logo maker<\/a> to design a logo you love in minutes.<\/p>\nWait\u2014what are social media handles?<\/h2>\n
Social media handle vs username: what\u2019s the difference?<\/h2>\n
What makes a good social media handle?<\/h3>\n
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Tips for coming up with great social media handles<\/h2>\n
Align your handles with your business name and domain name<\/h3>\n
Check availability across platforms<\/h3>\n
What to do if your first, or full name is taken?<\/h3>\n
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What to do if your business name is taken<\/h3>\n
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Keep your brand consistent by using matching social handles<\/h3>\n
Make them easy to spell and pronounce<\/h3>\n
Make it memorable and concise<\/h3>\n
\n Design a logo you love! <\/h2>\n