1. Meta (formerly Facebook)<\/b><\/h2>\n![\"facebook](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206154848\/facebook-logo-redesign-2021.png\")
<\/p>\n
<\/p>\nBest rebrand ever? Maybe not. Powerful? Absolutely. <\/span>Meta\u2019s new brand identity<\/span><\/a> marks a tectonic shift in our social landscape. The new infinity symbol is an improvement on the old Facebook text, but it\u2019s the new name that really caught our eye. With it, Meta has taken a bold step towards <\/span>colonizing the metaverse<\/span><\/a> before it\u2019s even been built. Real subtle, Mark.<\/span><\/p>\n
2. Burger King<\/h2>\n <\/p>\n
![\"Burger](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134804\/Burger-King-rebrand-2021-1024x536.png\")
<\/p>\n
<\/p>\nOne of the<\/span> most memorable logo redesigns of 2021 so far, Burger King started the year with a whopping rebrand. As we covered in our most recent logo design trends report<\/a>, minimalism and nostalgia are seeing a surge in popularity in the world of logo design. The new Burger King logo is a great example of both.<\/p>\n
![\"Burger](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615120017\/burger-king-new-image-1200-1024x634.jpeg\")
<\/p>\nAfter two decades, the fast-food giant has retired its multicolor logo and gone back to basics. Playing off an old 90s design<\/a>, the 2021 update by creative agency Jones Knowles Ritchie<\/a> serves to make the brand \u2018less synthetic and artificial, and more real, crave-able and tasty.\u2019<\/p>\n
3. Pfizer<\/h2>\n![\"Pfizer](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134826\/Pfizer-logo-redesign-2021-1024x536.png\")
<\/p>\n
Amidst a surge of recent attention, the big pharma company recently unveiled a new logo and symbol that leaps out of the old capsule design. 2021\u2019s new positive space logo has a dynamism that was missing before, while familiar font elements retain the brand\u2019s legacy for the coming decade.<\/p>\n
\n \n Design yourself a new logo <\/h2>\n \n \n
5. GM<\/h2>\n
![\"General](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134813\/GM-new-logo-1024x536.png\")
<\/p>\n
GM joins the ranks of many other car manufacturers who are stripping down their branding to usher in a new electric and digital era. Flatter, sleeker, and more streamlined, the new lowercase GM logo is said to represent the \u2018clean skies of a zero-emissions future\u2019 and the \u2018energy of the Ultium battery platform\u2019. We dig it.<\/span><\/p>\n
6. CIA<\/h2>\n
<\/p>\n
![\"CIA](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134810\/CIA-logo-redesign-1024x536.jpg\")
<\/p>\n
Congratulations, CIA. You no longer have to look like you literally paid a ten-year-old to create your logo in clipart. Instead, you get to look like an underground techno night in a Williamsburg basement. It\u2019s the perfect front!<\/span><\/p>\n
7. Peugeot<\/h2>\n
The French car manufacturer is one of the only car brands who\u2019ve opted to reimagine their logo design altogether, rather than simply stripping it down to its raw elements. Designed in-house at Peugeot, the 2021 logo reflects a new philosophy of \u2018living in the moment\u2019, according to Julie David, MD of Peugeot UK. <\/span><\/p>\n
![\"peugeot](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615135041\/peugeot-new-logo-designboom-002.jpeg\")
<\/p>\n
It\u2019s definitely sportier, but is it better? In terms of digital application, we think so. However, time will tell whether the new direction will be embraced in favor of the old iconic lion emblem.<\/p>\n
8. Renault<\/h2>\n <\/p>\n
![\"Renault](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134836\/Renault-logo-redesign-1024x536.png\")
<\/p>\n
The simple, geometric design style of Renault\u2019s new emblem adds a movement that was lacking in the old one – with double lines symbolizing a car\u2019s wheels on the road. The simple use of line to create depth gives this modern logo a continuity and direction that\u2019s subtle, but effective.<\/p>\n
Tip: Think about how you can create depth and movement in your logo, even though it\u2019s flat. Be smart with positive and negative space<\/a>, and play around with interesting uses of line. <\/div>\n9. Sweetgreen<\/h2>\n
<\/p>\n
![\"Sweetgreen](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134838\/Sweetgreen-logo-redesign-2021-1024x536.png\")
<\/p>\n
A logo as fresh as the food it represents. Sweetgreen\u2019s focus on healthy, enjoyable fast food is reflected perfectly in its new brand identity. With brighter colors and a clearer font, this is a great example of a brand refresh that doesn\u2019t have to go overboard to make an impact.<\/span><\/p>\n
10. Discord<\/h2>\n![\"Discord](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615143432\/New-discord-logo-1024x536.png\")
<\/p>\n
Another great brand refresh that didn\u2019t need to rock the boat to make a big impact. The main change in the platform\u2019s new logo is the font, moving from a punchy all-caps to a bubblier lower case text. <\/span><\/p>\n
Tip: Think about your font case and weight. Weight can imply sturdiness, impact, and strength. Depending on the style of font, it can also suggest friendliness and warmth. Font case and weight constantly work together. Do you want a brand that seems stocky and formidable? Lean and sophisticated? Swirly and goofy? It can really help to think of your logo font<\/a> in terms of human personality like this! <\/div>\n11. Paramount<\/h2>\n <\/p>\n
![\"paramount](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134821\/Paramount-logo-redesign.png\")
<\/p>\n
Another digital retro logo<\/a> for the modern era. What do we mean by that? Basically, a lot of big companies are updating their logos to look both modern and vintage<\/a> at the same time. With a new focus on building a streaming platform, Paramount\u2019s new logo is both flatter and more streamlined, yet nostalgic and adventurous. Pretty cool right?<\/p>\n
12. Magnum<\/h2>\n![\"Magnum](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615143421\/Magnum-logo-redesign-1024x536.jpg\")
<\/p>\n
UK agency Sunhouse<\/a> came up with a sensuous and delicious new logo for the king of ice-creams, Magnum. According to the agency, the new brand positioning was intended to be a \u2018liberated force of pleasure\u2019 (calm down.) Hyperbole aside, the new logo is better. As an inverted version of the old one, the new Magnum logo acts as a gold stamp.<\/p>\n
It\u2019s cleaner, richer, and we particularly love the subtle texture effect!<\/p>\n
![\"magnum](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615145446\/Magnum-Case-Study-02-Test-1536x864-1-1024x576.jpeg\")
Source: https:\/\/sunhouse-creative.com\/portfolio-item\/evolving-pleasure\/<\/p><\/div>\n
13. Wise (formerly TransferWise)<\/h2>\n![\"Transfer](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615143435\/Transfer-wise-new-logo-1024x536.png\")
<\/p>\n
It’s come a long way from its simple, low-fee money transfer platform. Now, Wise has a new logo and brand<\/a> to keep pace with its role as a leader in the fintech space. The new logo is shorter, snappier, and visually effortless – which represents their platform perfectly!<\/p>\n
14. Coconut Bliss<\/h2>\n![\"Coconut](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615143428\/New-coconut-bliss-rebrand-1024x536.jpg\")
<\/p>\n
The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021\u2019s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.<\/p>\n
15. National Gallery of Art<\/h2>\n <\/p>\n
![\"national](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210615134818\/National-Gallery-of-Art-logo-redesign-1024x536.png\")
\u2018Of the nation. For the people.\u2019 This is the guiding statement for the logo redesign of one of America\u2019s most renowned galleries. With help from the design studio Pentagram<\/a>, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.<\/p>\n
Tip: Use simple, bold colors alongside clear, legible text. You\u2019d be amazed how much power you can create from such a straightforward pairing. <\/div>\n16. Volvo<\/h2>\n <\/p>\n
![\"volvo](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206160708\/volvo-logo-redesign-2021.png\")
<\/p>\n
This fall, two major things happened for The Swedish car giant. First, <\/span>they went public<\/span><\/a>. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we\u2019ve seen everywhere this year.<\/span><\/p>\n
17. Campbell\u2019s<\/h2>\n![\"Campbell's](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206152957\/Campbells-soup-logo-redesign-2021.png\")
<\/p>\n
After the pandemic made us housebound and <\/span>completely obsessed with soup<\/span><\/a>, Campbell\u2019s stirred up their logo and label designs. The <\/span>new Campbell\u2019s logo<\/span><\/a> has wider kerning and more space to breathe, with a smaller trademark. The end result?\u00a0 A flexible logo that we\u2019ll be seeing a lot more of in the impending Omicron lockdown! Can\u2019t wait!<\/span><\/p>\n
18. CIBC<\/h2>\n![\"CIBC](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206160915\/cibc-logo-redesign-2021.png\")
<\/p>\n
With a rollout that quite literally happened overnight, <\/span>CIBC\u2019s new brand identity<\/span><\/a> took us by surprise. While the 2021 logo redesign has lost some of its predecessor\u2019s clunky charm, the wider brand identity update looks pretty sweet overall.<\/span><\/p>\n
Tip: <\/b>Sometimes following <\/span>logo design trends<\/span><\/a> is important. But don\u2019t sacrifice individuality in your logo just for the sake of it. Think of cool ways you can show some character without going overboard. <\/div><\/span><\/p>\n19. Papa Johns<\/h2>\n![\"Papa](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206153017\/Papa-Johns-logo-redesign-2021.png\")
<\/p>\n
After <\/span>a rocky couple of years<\/span><\/a> from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes <\/span>the new logo<\/span><\/a>, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.<\/span><\/p>\n
20. MEC<\/h2>\n![\"MEC](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206153014\/MEC-logo-update-2021.png\")
<\/p>\n
Working with Vancouver creative agency <\/span>Hulse & Durrell<\/span><\/a>, MEC brought their brand back to its roots – with a 2021 logo update that\u2019s both simple and a clear statement of what the company is all about.<\/span><\/p>\n
21. Hotjar<\/h2>\n![\"Hotjar](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206153006\/Hotjar-logo-redesign-2021.png\")
<\/p>\n
Hotjar helps companies better understand how users behave online, and they just unveiled a sweet <\/span>new logo and brand<\/span><\/a>. Conceptually, the logomark mimics two cursor lines in the shape of an \u2018h\u2019. It\u2019s a great example of a logo that hints at what the company does using minimal visual info.<\/span><\/p>\n
22. abc<\/h2>\n![\"abc](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206152115\/abc_2021_logo_before_after.png\")
<\/p>\n
A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc\u2019s 2021 logo redesign suggests, you don\u2019t always need to reinvent the wheel to make a big impact.<\/span><\/p>\n
23. Upwork<\/h2>\n
<\/p>\n
![\"upwork](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206161257\/upwork-logo-redesign-2021.png\")
<\/p>\n
Upwork’s 2021 logo redesign shows you that a refresh doesn\u2019t have to rock the boat to pack a punch. The unified green of the text shows Upwork\u2019s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…<\/span>looks<\/span><\/i> better<\/span><\/i>.<\/span><\/p>\n
24. Jotform<\/h2>\n![\"Jotform](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206153010\/Jotform-logo-redesign-2021.png\")
<\/p>\n
The pencil in Jotform\u2019s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.\u00a0<\/span><\/p>\n
The takeaway? You don\u2019t have to toss everything out when redesigning your logo. It\u2019s okay to take existing brand equity and just revitalize it.<\/span><\/p>\n
25. Oxford University Press<\/h2>\n![\"oxford](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206155510\/top-logo-redesigns-2021-2.png\")
<\/p>\n
Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time <\/span>in over 30 years<\/span><\/a>. Ditching the serif font is a good idea in some contexts, but we can\u2019t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.<\/span><\/p>\n
26. Udemy<\/h2>\n![\"udemy](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206161115\/udemy-logo-redesign-2021-1.png\")
<\/p>\n
Speaking on <\/span>their rebrand<\/span><\/a>, Udemy describes their logo as \u2018A logo that points us north. Whether you seek it or share it, knowledge is uplifting. Our logo captures that upward movement with an arrow \u2014 a universal symbol for growth.\u2019 We couldn\u2019t have said it better ourselves!<\/span><\/p>\n
Logo redesign trends we\u2019ve noticed in 2021<\/h3>\n\n- Prioritizing legibility<\/strong>. Brands move towards clearer, bolder, more easily read logo fonts.<\/li>\n
- The new vintage. <\/strong>Vintage-style logos continued to trend in 2021, with a more minimal and modern approach.<\/li>\n
- \u00a0Movement. <\/strong>From Wise to Planters we see the use of tilted or slightly curved logos to create a dynamic sense of movement.<\/li>\n
- Ditching the circle. <\/strong>Many brands are freeing up their logo by dropping the circular containers that once held everything together.<\/li>\n<\/ul>\n
Need a logo redesign?<\/h3>\nThere are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.<\/p>\n
Whatever the reason, it helps to study recent logo redesigns. By doing so, you\u2019ll see how logos change depending on their context, and the kind of design trends operating more generally.<\/p>\n
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n Design yourself a new logo <\/h2>\n \n \n
5. GM<\/h2>\n
<\/p>\n
GM joins the ranks of many other car manufacturers who are stripping down their branding to usher in a new electric and digital era. Flatter, sleeker, and more streamlined, the new lowercase GM logo is said to represent the \u2018clean skies of a zero-emissions future\u2019 and the \u2018energy of the Ultium battery platform\u2019. We dig it.<\/span><\/p>\n
6. CIA<\/h2>\n
<\/p>\n
<\/p>\n
Congratulations, CIA. You no longer have to look like you literally paid a ten-year-old to create your logo in clipart. Instead, you get to look like an underground techno night in a Williamsburg basement. It\u2019s the perfect front!<\/span><\/p>\n
7. Peugeot<\/h2>\n
The French car manufacturer is one of the only car brands who\u2019ve opted to reimagine their logo design altogether, rather than simply stripping it down to its raw elements. Designed in-house at Peugeot, the 2021 logo reflects a new philosophy of \u2018living in the moment\u2019, according to Julie David, MD of Peugeot UK. <\/span><\/p>\n
<\/p>\n
It\u2019s definitely sportier, but is it better? In terms of digital application, we think so. However, time will tell whether the new direction will be embraced in favor of the old iconic lion emblem.<\/p>\n
8. Renault<\/h2>\n <\/p>\n
<\/p>\n
The simple, geometric design style of Renault\u2019s new emblem adds a movement that was lacking in the old one – with double lines symbolizing a car\u2019s wheels on the road. The simple use of line to create depth gives this modern logo a continuity and direction that\u2019s subtle, but effective.<\/p>\n
Tip: Think about how you can create depth and movement in your logo, even though it\u2019s flat. Be smart with positive and negative space<\/a>, and play around with interesting uses of line. <\/div>\n9. Sweetgreen<\/h2>\n
<\/p>\n
<\/p>\n
A logo as fresh as the food it represents. Sweetgreen\u2019s focus on healthy, enjoyable fast food is reflected perfectly in its new brand identity. With brighter colors and a clearer font, this is a great example of a brand refresh that doesn\u2019t have to go overboard to make an impact.<\/span><\/p>\n
10. Discord<\/h2>\n<\/p>\n
Another great brand refresh that didn\u2019t need to rock the boat to make a big impact. The main change in the platform\u2019s new logo is the font, moving from a punchy all-caps to a bubblier lower case text. <\/span><\/p>\n
Tip: Think about your font case and weight. Weight can imply sturdiness, impact, and strength. Depending on the style of font, it can also suggest friendliness and warmth. Font case and weight constantly work together. Do you want a brand that seems stocky and formidable? Lean and sophisticated? Swirly and goofy? It can really help to think of your logo font<\/a> in terms of human personality like this! <\/div>\n11. Paramount<\/h2>\n <\/p>\n
<\/p>\n
Another digital retro logo<\/a> for the modern era. What do we mean by that? Basically, a lot of big companies are updating their logos to look both modern and vintage<\/a> at the same time. With a new focus on building a streaming platform, Paramount\u2019s new logo is both flatter and more streamlined, yet nostalgic and adventurous. Pretty cool right?<\/p>\n
12. Magnum<\/h2>\n<\/p>\n
UK agency Sunhouse<\/a> came up with a sensuous and delicious new logo for the king of ice-creams, Magnum. According to the agency, the new brand positioning was intended to be a \u2018liberated force of pleasure\u2019 (calm down.) Hyperbole aside, the new logo is better. As an inverted version of the old one, the new Magnum logo acts as a gold stamp.<\/p>\n
It\u2019s cleaner, richer, and we particularly love the subtle texture effect!<\/p>\n
Source: https:\/\/sunhouse-creative.com\/portfolio-item\/evolving-pleasure\/<\/p><\/div>\n
13. Wise (formerly TransferWise)<\/h2>\n<\/p>\n
It’s come a long way from its simple, low-fee money transfer platform. Now, Wise has a new logo and brand<\/a> to keep pace with its role as a leader in the fintech space. The new logo is shorter, snappier, and visually effortless – which represents their platform perfectly!<\/p>\n
14. Coconut Bliss<\/h2>\n<\/p>\n
The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021\u2019s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.<\/p>\n
15. National Gallery of Art<\/h2>\n <\/p>\n
\u2018Of the nation. For the people.\u2019 This is the guiding statement for the logo redesign of one of America\u2019s most renowned galleries. With help from the design studio Pentagram<\/a>, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.<\/p>\n
Tip: Use simple, bold colors alongside clear, legible text. You\u2019d be amazed how much power you can create from such a straightforward pairing. <\/div>\n16. Volvo<\/h2>\n <\/p>\n
<\/p>\n
This fall, two major things happened for The Swedish car giant. First, <\/span>they went public<\/span><\/a>. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we\u2019ve seen everywhere this year.<\/span><\/p>\n
17. Campbell\u2019s<\/h2>\n<\/p>\n
After the pandemic made us housebound and <\/span>completely obsessed with soup<\/span><\/a>, Campbell\u2019s stirred up their logo and label designs. The <\/span>new Campbell\u2019s logo<\/span><\/a> has wider kerning and more space to breathe, with a smaller trademark. The end result?\u00a0 A flexible logo that we\u2019ll be seeing a lot more of in the impending Omicron lockdown! Can\u2019t wait!<\/span><\/p>\n
18. CIBC<\/h2>\n<\/p>\n
With a rollout that quite literally happened overnight, <\/span>CIBC\u2019s new brand identity<\/span><\/a> took us by surprise. While the 2021 logo redesign has lost some of its predecessor\u2019s clunky charm, the wider brand identity update looks pretty sweet overall.<\/span><\/p>\n
Tip: <\/b>Sometimes following <\/span>logo design trends<\/span><\/a> is important. But don\u2019t sacrifice individuality in your logo just for the sake of it. Think of cool ways you can show some character without going overboard. <\/div><\/span><\/p>\n19. Papa Johns<\/h2>\n<\/p>\n
After <\/span>a rocky couple of years<\/span><\/a> from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes <\/span>the new logo<\/span><\/a>, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.<\/span><\/p>\n
20. MEC<\/h2>\n<\/p>\n
Working with Vancouver creative agency <\/span>Hulse & Durrell<\/span><\/a>, MEC brought their brand back to its roots – with a 2021 logo update that\u2019s both simple and a clear statement of what the company is all about.<\/span><\/p>\n
21. Hotjar<\/h2>\n<\/p>\n
Hotjar helps companies better understand how users behave online, and they just unveiled a sweet <\/span>new logo and brand<\/span><\/a>. Conceptually, the logomark mimics two cursor lines in the shape of an \u2018h\u2019. It\u2019s a great example of a logo that hints at what the company does using minimal visual info.<\/span><\/p>\n
22. abc<\/h2>\n<\/p>\n
A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc\u2019s 2021 logo redesign suggests, you don\u2019t always need to reinvent the wheel to make a big impact.<\/span><\/p>\n
23. Upwork<\/h2>\n
<\/p>\n
<\/p>\n
Upwork’s 2021 logo redesign shows you that a refresh doesn\u2019t have to rock the boat to pack a punch. The unified green of the text shows Upwork\u2019s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…<\/span>looks<\/span><\/i> better<\/span><\/i>.<\/span><\/p>\n
24. Jotform<\/h2>\n<\/p>\n
The pencil in Jotform\u2019s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.\u00a0<\/span><\/p>\n
The takeaway? You don\u2019t have to toss everything out when redesigning your logo. It\u2019s okay to take existing brand equity and just revitalize it.<\/span><\/p>\n
25. Oxford University Press<\/h2>\n<\/p>\n
Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time <\/span>in over 30 years<\/span><\/a>. Ditching the serif font is a good idea in some contexts, but we can\u2019t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.<\/span><\/p>\n
26. Udemy<\/h2>\n<\/p>\n
Speaking on <\/span>their rebrand<\/span><\/a>, Udemy describes their logo as \u2018A logo that points us north. Whether you seek it or share it, knowledge is uplifting. Our logo captures that upward movement with an arrow \u2014 a universal symbol for growth.\u2019 We couldn\u2019t have said it better ourselves!<\/span><\/p>\n
Logo redesign trends we\u2019ve noticed in 2021<\/h3>\n\n- Prioritizing legibility<\/strong>. Brands move towards clearer, bolder, more easily read logo fonts.<\/li>\n
- The new vintage. <\/strong>Vintage-style logos continued to trend in 2021, with a more minimal and modern approach.<\/li>\n
- \u00a0Movement. <\/strong>From Wise to Planters we see the use of tilted or slightly curved logos to create a dynamic sense of movement.<\/li>\n
- Ditching the circle. <\/strong>Many brands are freeing up their logo by dropping the circular containers that once held everything together.<\/li>\n<\/ul>\n
Need a logo redesign?<\/h3>\nThere are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.<\/p>\n
Whatever the reason, it helps to study recent logo redesigns. By doing so, you\u2019ll see how logos change depending on their context, and the kind of design trends operating more generally.<\/p>\n
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n9. Sweetgreen<\/h2>\n
<\/p>\n
<\/p>\n
A logo as fresh as the food it represents. Sweetgreen\u2019s focus on healthy, enjoyable fast food is reflected perfectly in its new brand identity. With brighter colors and a clearer font, this is a great example of a brand refresh that doesn\u2019t have to go overboard to make an impact.<\/span><\/p>\n
10. Discord<\/h2>\n<\/p>\n
Another great brand refresh that didn\u2019t need to rock the boat to make a big impact. The main change in the platform\u2019s new logo is the font, moving from a punchy all-caps to a bubblier lower case text. <\/span><\/p>\n
Tip: Think about your font case and weight. Weight can imply sturdiness, impact, and strength. Depending on the style of font, it can also suggest friendliness and warmth. Font case and weight constantly work together. Do you want a brand that seems stocky and formidable? Lean and sophisticated? Swirly and goofy? It can really help to think of your logo font<\/a> in terms of human personality like this! <\/div>\n11. Paramount<\/h2>\n <\/p>\n
<\/p>\n
Another digital retro logo<\/a> for the modern era. What do we mean by that? Basically, a lot of big companies are updating their logos to look both modern and vintage<\/a> at the same time. With a new focus on building a streaming platform, Paramount\u2019s new logo is both flatter and more streamlined, yet nostalgic and adventurous. Pretty cool right?<\/p>\n
12. Magnum<\/h2>\n<\/p>\n
UK agency Sunhouse<\/a> came up with a sensuous and delicious new logo for the king of ice-creams, Magnum. According to the agency, the new brand positioning was intended to be a \u2018liberated force of pleasure\u2019 (calm down.) Hyperbole aside, the new logo is better. As an inverted version of the old one, the new Magnum logo acts as a gold stamp.<\/p>\n
It\u2019s cleaner, richer, and we particularly love the subtle texture effect!<\/p>\n
Source: https:\/\/sunhouse-creative.com\/portfolio-item\/evolving-pleasure\/<\/p><\/div>\n
13. Wise (formerly TransferWise)<\/h2>\n<\/p>\n
It’s come a long way from its simple, low-fee money transfer platform. Now, Wise has a new logo and brand<\/a> to keep pace with its role as a leader in the fintech space. The new logo is shorter, snappier, and visually effortless – which represents their platform perfectly!<\/p>\n
14. Coconut Bliss<\/h2>\n<\/p>\n
The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021\u2019s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.<\/p>\n
15. National Gallery of Art<\/h2>\n <\/p>\n
\u2018Of the nation. For the people.\u2019 This is the guiding statement for the logo redesign of one of America\u2019s most renowned galleries. With help from the design studio Pentagram<\/a>, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.<\/p>\n
Tip: Use simple, bold colors alongside clear, legible text. You\u2019d be amazed how much power you can create from such a straightforward pairing. <\/div>\n16. Volvo<\/h2>\n <\/p>\n
<\/p>\n
This fall, two major things happened for The Swedish car giant. First, <\/span>they went public<\/span><\/a>. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we\u2019ve seen everywhere this year.<\/span><\/p>\n
17. Campbell\u2019s<\/h2>\n<\/p>\n
After the pandemic made us housebound and <\/span>completely obsessed with soup<\/span><\/a>, Campbell\u2019s stirred up their logo and label designs. The <\/span>new Campbell\u2019s logo<\/span><\/a> has wider kerning and more space to breathe, with a smaller trademark. The end result?\u00a0 A flexible logo that we\u2019ll be seeing a lot more of in the impending Omicron lockdown! Can\u2019t wait!<\/span><\/p>\n
18. CIBC<\/h2>\n<\/p>\n
With a rollout that quite literally happened overnight, <\/span>CIBC\u2019s new brand identity<\/span><\/a> took us by surprise. While the 2021 logo redesign has lost some of its predecessor\u2019s clunky charm, the wider brand identity update looks pretty sweet overall.<\/span><\/p>\n
Tip: <\/b>Sometimes following <\/span>logo design trends<\/span><\/a> is important. But don\u2019t sacrifice individuality in your logo just for the sake of it. Think of cool ways you can show some character without going overboard. <\/div><\/span><\/p>\n19. Papa Johns<\/h2>\n<\/p>\n
After <\/span>a rocky couple of years<\/span><\/a> from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes <\/span>the new logo<\/span><\/a>, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.<\/span><\/p>\n
20. MEC<\/h2>\n<\/p>\n
Working with Vancouver creative agency <\/span>Hulse & Durrell<\/span><\/a>, MEC brought their brand back to its roots – with a 2021 logo update that\u2019s both simple and a clear statement of what the company is all about.<\/span><\/p>\n
21. Hotjar<\/h2>\n<\/p>\n
Hotjar helps companies better understand how users behave online, and they just unveiled a sweet <\/span>new logo and brand<\/span><\/a>. Conceptually, the logomark mimics two cursor lines in the shape of an \u2018h\u2019. It\u2019s a great example of a logo that hints at what the company does using minimal visual info.<\/span><\/p>\n
22. abc<\/h2>\n<\/p>\n
A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc\u2019s 2021 logo redesign suggests, you don\u2019t always need to reinvent the wheel to make a big impact.<\/span><\/p>\n
23. Upwork<\/h2>\n
<\/p>\n
<\/p>\n
Upwork’s 2021 logo redesign shows you that a refresh doesn\u2019t have to rock the boat to pack a punch. The unified green of the text shows Upwork\u2019s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…<\/span>looks<\/span><\/i> better<\/span><\/i>.<\/span><\/p>\n
24. Jotform<\/h2>\n<\/p>\n
The pencil in Jotform\u2019s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.\u00a0<\/span><\/p>\n
The takeaway? You don\u2019t have to toss everything out when redesigning your logo. It\u2019s okay to take existing brand equity and just revitalize it.<\/span><\/p>\n
25. Oxford University Press<\/h2>\n<\/p>\n
Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time <\/span>in over 30 years<\/span><\/a>. Ditching the serif font is a good idea in some contexts, but we can\u2019t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.<\/span><\/p>\n
26. Udemy<\/h2>\n<\/p>\n
Speaking on <\/span>their rebrand<\/span><\/a>, Udemy describes their logo as \u2018A logo that points us north. Whether you seek it or share it, knowledge is uplifting. Our logo captures that upward movement with an arrow \u2014 a universal symbol for growth.\u2019 We couldn\u2019t have said it better ourselves!<\/span><\/p>\n
Logo redesign trends we\u2019ve noticed in 2021<\/h3>\n\n- Prioritizing legibility<\/strong>. Brands move towards clearer, bolder, more easily read logo fonts.<\/li>\n
- The new vintage. <\/strong>Vintage-style logos continued to trend in 2021, with a more minimal and modern approach.<\/li>\n
- \u00a0Movement. <\/strong>From Wise to Planters we see the use of tilted or slightly curved logos to create a dynamic sense of movement.<\/li>\n
- Ditching the circle. <\/strong>Many brands are freeing up their logo by dropping the circular containers that once held everything together.<\/li>\n<\/ul>\n
Need a logo redesign?<\/h3>\nThere are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.<\/p>\n
Whatever the reason, it helps to study recent logo redesigns. By doing so, you\u2019ll see how logos change depending on their context, and the kind of design trends operating more generally.<\/p>\n
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n11. Paramount<\/h2>\n <\/p>\n
<\/p>\n
<\/p>\nAnother digital retro logo<\/a> for the modern era. What do we mean by that? Basically, a lot of big companies are updating their logos to look both modern and vintage<\/a> at the same time. With a new focus on building a streaming platform, Paramount\u2019s new logo is both flatter and more streamlined, yet nostalgic and adventurous. Pretty cool right?<\/p>\n
12. Magnum<\/h2>\n<\/p>\n
<\/p>\nUK agency Sunhouse<\/a> came up with a sensuous and delicious new logo for the king of ice-creams, Magnum. According to the agency, the new brand positioning was intended to be a \u2018liberated force of pleasure\u2019 (calm down.) Hyperbole aside, the new logo is better. As an inverted version of the old one, the new Magnum logo acts as a gold stamp.<\/p>\n
It\u2019s cleaner, richer, and we particularly love the subtle texture effect!<\/p>\n
Source: https:\/\/sunhouse-creative.com\/portfolio-item\/evolving-pleasure\/<\/p><\/div>\n
13. Wise (formerly TransferWise)<\/h2>\n<\/p>\n
<\/p>\nIt’s come a long way from its simple, low-fee money transfer platform. Now, Wise has a new logo and brand<\/a> to keep pace with its role as a leader in the fintech space. The new logo is shorter, snappier, and visually effortless – which represents their platform perfectly!<\/p>\n
14. Coconut Bliss<\/h2>\n<\/p>\n
The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021\u2019s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.<\/p>\n
15. National Gallery of Art<\/h2>\n <\/p>\n
<\/p>\n<\/p>\n
\u2018Of the nation. For the people.\u2019 This is the guiding statement for the logo redesign of one of America\u2019s most renowned galleries. With help from the design studio Pentagram<\/a>, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.<\/p>\n
16. Volvo<\/h2>\n <\/p>\n
<\/p>\n
<\/p>\nThis fall, two major things happened for The Swedish car giant. First, <\/span>they went public<\/span><\/a>. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we\u2019ve seen everywhere this year.<\/span><\/p>\n
17. Campbell\u2019s<\/h2>\n<\/p>\n
<\/p>\nAfter the pandemic made us housebound and <\/span>completely obsessed with soup<\/span><\/a>, Campbell\u2019s stirred up their logo and label designs. The <\/span>new Campbell\u2019s logo<\/span><\/a> has wider kerning and more space to breathe, with a smaller trademark. The end result?\u00a0 A flexible logo that we\u2019ll be seeing a lot more of in the impending Omicron lockdown! Can\u2019t wait!<\/span><\/p>\n
18. CIBC<\/h2>\n<\/p>\n
<\/p>\nWith a rollout that quite literally happened overnight, <\/span>CIBC\u2019s new brand identity<\/span><\/a> took us by surprise. While the 2021 logo redesign has lost some of its predecessor\u2019s clunky charm, the wider brand identity update looks pretty sweet overall.<\/span><\/p>\n
19. Papa Johns<\/h2>\n<\/p>\n
<\/p>\nAfter <\/span>a rocky couple of years<\/span><\/a> from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes <\/span>the new logo<\/span><\/a>, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.<\/span><\/p>\n
![\"papa](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20211206155723\/papa-johns-context-2.jpeg\")
<\/p>\n20. MEC<\/h2>\n<\/p>\n
<\/p>\nWorking with Vancouver creative agency <\/span>Hulse & Durrell<\/span><\/a>, MEC brought their brand back to its roots – with a 2021 logo update that\u2019s both simple and a clear statement of what the company is all about.<\/span><\/p>\n
21. Hotjar<\/h2>\n<\/p>\n
<\/p>\nHotjar helps companies better understand how users behave online, and they just unveiled a sweet <\/span>new logo and brand<\/span><\/a>. Conceptually, the logomark mimics two cursor lines in the shape of an \u2018h\u2019. It\u2019s a great example of a logo that hints at what the company does using minimal visual info.<\/span><\/p>\n
22. abc<\/h2>\n<\/p>\n
A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc\u2019s 2021 logo redesign suggests, you don\u2019t always need to reinvent the wheel to make a big impact.<\/span><\/p>\n
23. Upwork<\/h2>\n
<\/p>\n
<\/p>\n
Upwork’s 2021 logo redesign shows you that a refresh doesn\u2019t have to rock the boat to pack a punch. The unified green of the text shows Upwork\u2019s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…<\/span>looks<\/span><\/i> better<\/span><\/i>.<\/span><\/p>\n
<\/p>\n<\/p>\n24. Jotform<\/h2>\n<\/p>\n
The pencil in Jotform\u2019s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.\u00a0<\/span><\/p>\n
The takeaway? You don\u2019t have to toss everything out when redesigning your logo. It\u2019s okay to take existing brand equity and just revitalize it.<\/span><\/p>\n
25. Oxford University Press<\/h2>\n<\/p>\n
<\/p>\n<\/p>\n
Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time <\/span>in over 30 years<\/span><\/a>. Ditching the serif font is a good idea in some contexts, but we can\u2019t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.<\/span><\/p>\n
26. Udemy<\/h2>\n<\/p>\n
<\/p>\nSpeaking on <\/span>their rebrand<\/span><\/a>, Udemy describes their logo as \u2018A logo that points us north. Whether you seek it or share it, knowledge is uplifting. Our logo captures that upward movement with an arrow \u2014 a universal symbol for growth.\u2019 We couldn\u2019t have said it better ourselves!<\/span><\/p>\n
Logo redesign trends we\u2019ve noticed in 2021<\/h3>\n\n- Prioritizing legibility<\/strong>. Brands move towards clearer, bolder, more easily read logo fonts.<\/li>\n
- The new vintage. <\/strong>Vintage-style logos continued to trend in 2021, with a more minimal and modern approach.<\/li>\n
- \u00a0Movement. <\/strong>From Wise to Planters we see the use of tilted or slightly curved logos to create a dynamic sense of movement.<\/li>\n
- Ditching the circle. <\/strong>Many brands are freeing up their logo by dropping the circular containers that once held everything together.<\/li>\n<\/ul>\n
Need a logo redesign?<\/h3>\nThere are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.<\/p>\n
Whatever the reason, it helps to study recent logo redesigns. By doing so, you\u2019ll see how logos change depending on their context, and the kind of design trends operating more generally.<\/p>\n
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"
Need a logo redesign?<\/h3>\nThere are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.<\/p>\n
Whatever the reason, it helps to study recent logo redesigns. By doing so, you\u2019ll see how logos change depending on their context, and the kind of design trends operating more generally.<\/p>\n
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"