{"id":21753,"date":"2021-07-23T14:24:46","date_gmt":"2021-07-23T18:24:46","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=21753"},"modified":"2022-05-12T09:18:38","modified_gmt":"2022-05-12T13:18:38","slug":"brand-marketing","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-marketing\/","title":{"rendered":"Brand Marketing 101: How to Build a Killer Strategy"},"content":{"rendered":"

What do brands like Apple, Nike, or Coca-Cola have in common? They all started with a concept that was bigger than the products they sold.<\/p>\n

This concept evolved into products that built the foundation for the mega brands<\/a> you see today. Decades later, these brands continue to inspire customers through the power of brand marketing.<\/p>\n

If you hope to gain customers that will be loyal to your brand for years, brand marketing is the secret sauce. We’ve got the recipe on how to build a good brand strategy along with examples for inspiration.<\/p>\n

Let’s dive in!<\/p>\n

What is brand marketing?<\/h2>\n

The main goal of marketing your brand is to build customer loyalty, get customer referrals, gain recognition, and charge more for products. A long-term goal many businesses overlook!<\/p>\n

It involves creating a brand identity<\/a> and marketing your products or services as a concept or lifestyle that goes beyond your products. As emotional creatures, humans are much more likely to purchase<\/a> when being sold a feeling<\/strong> created by a brand.<\/p>\n

The difference between branding and marketing<\/h3>\n

A brand<\/strong> is the identity and personality of your business. Branding means creating brand assets like designing a logo<\/a>, color palette, and typography that distinguishes your brand.<\/p>\n

Marketing<\/strong> is the process of building brand awareness and selling products and services to customers. Anything from using ads and posters to social media posts is marketing.<\/p>\n

How to create a brand marketing strategy<\/h2>\n

We’ve outlined a step-by-step process to building a killer brand marketing strategy that makes your customers swoon. Lets get started!<\/p>\n

1. Establish your brand story and purpose<\/h3>\n

Think of your small business\u2019<\/a> purpose and outline your brand story. This is unique to you!<\/p>\n

Use this to create a brand that will resonate with your audience and forge an emotional connection to your brand. For example, look at Lululemon\u2019s story:<\/p>\n

\u201cWe wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility.\u201d – Lululemon<\/a> <\/div>\n

What started as inspiration to build a wellness community ended up as a global brand known for premium yoga apparel.<\/p>\n

\"lululemon

Source:https:\/\/workingnotworking.com\/projects\/89154-lululemon-this-is-yoga<\/p><\/div>\n

Lululemon\u2019s brand marketing strategy used its story to connect premium products to a healthy, mindful and active lifestyle. People resonate with that brand story, and as a result, they buy the products.<\/p>\n

To solidify your brand purpose, answer the following questions:<\/p>\n

<\/p>\n