{"id":22424,"date":"2021-11-17T12:28:58","date_gmt":"2021-11-17T17:28:58","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=22424"},"modified":"2023-04-28T17:01:19","modified_gmt":"2023-04-28T21:01:19","slug":"black-friday-marketing-strategies","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/black-friday-marketing-strategies\/","title":{"rendered":"Top 15 Creative Black Friday Marketing Strategies to Boost Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Holiday shopping is poised to smash records in 2021, with <strong>Black Friday and Cyber Monday (BFCM)<\/strong> leading the way. <\/span><a href=\"https:\/\/emarketer.com\/content\/us-holiday-shopping-2021\"><span style=\"font-weight: 400;\">According to eMarketer<\/span><\/a><span style=\"font-weight: 400;\">, consumers are expected to spend $10.42 billion online on Black Friday, up 16% from 2020. Cyber Monday sales are forecast to soar even higher, topping $12 billion, up 12% from last year. All this to say\u2013 it&#8217;s time to put some Black Friday marketing strategies in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are supporting small businesses, too. <\/span><a href=\"https:\/\/shopify.ca\/blog\/bfcm-data\"><span style=\"font-weight: 400;\">Shopify reports<\/span><\/a><span style=\"font-weight: 400;\"> a 50% jump in purchases from independent and direct-to-consumer brands during BFCM last year. Ready to pull in a share of this spending? We&#8217;ve compiled some proven Black Friday marketing tactics for you to try.<\/span><\/p>\n<h2><b>Preparing your brand Black Friday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before we get into specific holiday marketing ideas, let&#8217;s talk a bit about branding. The groundwork for successful Black Friday sales \u2014 really, any kind of marketing initiative \u2014 should be laid as soon as you <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-small-business\/\"><span style=\"font-weight: 400;\">launch your small business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you&#8217;ve got your business name and a <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\"><span style=\"font-weight: 400;\">sweet logo<\/span><\/a><span style=\"font-weight: 400;\">, but you also need to create relationships and shape how you want customers to feel when they shop with you. Eco-conscious? Adventurous? Pampered?\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-22424 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM-600x393.jpg\" class=\"attachment-medium size-medium\" alt=\"crafting logo and brandin idea\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM-600x393.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM-1024x670.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM-768x503.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM-350x229.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210610162039\/Screen-Shot-2021-06-09-at-10.44.31-AM.jpg 1042w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"392\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210630152833\/Screen-Shot-2021-06-23-at-1.55.21-PM-600x392.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210630152833\/Screen-Shot-2021-06-23-at-1.55.21-PM-600x392.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210630152833\/Screen-Shot-2021-06-23-at-1.55.21-PM-350x229.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210630152833\/Screen-Shot-2021-06-23-at-1.55.21-PM.png 650w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re a freelancer or run a <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-start-a-service-business\/\"><span style=\"font-weight: 400;\">service-based business<\/span><\/a><span style=\"font-weight: 400;\">, you should create a <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/personal-branding\/\"><span style=\"font-weight: 400;\">personal brand<\/span><\/a><span style=\"font-weight: 400;\"> that puts you at the forefront.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branding<\/span><span style=\"font-weight: 400;\"> is critical to boosting sales. Once you&#8217;ve established a relationship with your customers and they know what to expect from your business, you&#8217;ve got a built-in audience for your marketing efforts.<\/span><\/p>\n<h2><b>Getting your online store ready<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12528\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/20170352\/website-logo.jpg\" alt=\"Laptop with a website logo on screen\" width=\"784\" height=\"523\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/20170352\/website-logo.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/20170352\/website-logo-600x400.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/20170352\/website-logo-350x233.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Start your BFCM efforts by fine-tuning your online store and removing obstacles that cause buyer hesitation.\u00a0<\/span><\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Optimize for mobile.<\/strong> About 73% of online sales are made from mobile. Make sure your site can be navigated seamlessly on a tablet or smartphone.<\/li>\n<li><strong>Check site speed.<\/strong> Studies consistently show a correlation between website performance and conversion. PageSpeed Insights suggests ways to make your pages load more quickly.<\/li>\n<li><strong>Focus on images with impact.<\/strong> Online shoppers don&#8217;t have the luxury of seeing a product in person. Use clear, well-lit, high-resolution photos that load quickly.<\/li>\n<li><strong>Craft compelling copy.<\/strong> Write persuasive descriptions that clearly explain product features and help customers to see the benefits.<\/li>\n<li><strong>Develop ways to recommend products.<\/strong> Black Friday shoppers may not know what they want to buy. Highlight your bestsellers, flag clearance items, and cross-sell.<\/li>\n<li><strong>Be generous with returns.<\/strong> A prominent &#8220;easy returns&#8221; policy puts hesitant shoppers at ease and pushes them toward checkout.<\/li>\n<\/ul>\n<p><\/div>\n<h2><b>Top Black Friday marketing strategies<\/b><\/h2>\n<h3><b>1. Build an early-access email list<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spark interest in your sale by promising customers a sneak peek or exclusive benefit. Steve Madden encouraged shoppers to sign up for a mailing list to be the <\/span><a href=\"https:\/\/smartrmail.com\/blog\/black-friday-marketing-campaigns\/\"><span style=\"font-weight: 400;\">first to learn <\/span><\/a><span style=\"font-weight: 400;\">about Black Friday deals.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your early-access list on a popup, banner, chatbot, and social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer additional incentives to join the list, such as a promo code<\/span><\/li>\n<\/ul>\n<h3><b>2. Grab attention with popups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Popups are effective marketing tactics because of their visibility, but make sure they&#8217;re useful to visitors and only appear when it makes sense. Optinmonster shows how to use <\/span><a href=\"https:\/\/optinmonster.com\/how-to-create-a-product-recommendation-popup\/\"><span style=\"font-weight: 400;\">a popup to offer product recommendations<\/span><\/a><span style=\"font-weight: 400;\">. In this example, a customer looking at a pair of jeans gets a suggestion for a belt at 50% off.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the offer and when it&#8217;s triggered<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design a simple, uncluttered popup with a clear offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy to exit the popup<\/span><\/li>\n<\/ul>\n<h3><b>3. Use gamification<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t like to win something? Gamification is a playful addition to holiday shopping.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an app like <\/span><a href=\"https:\/\/wheelio-app.com\/#features\"><span style=\"font-weight: 400;\">Wheelio<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/optinspin.com\/\"><span style=\"font-weight: 400;\">OptinSpin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a virtual scratch card or wheel of fortune to your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite users to play for a discount or free gift<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect email addresses to build your subscriber list<\/span><\/li>\n<\/ul>\n<h3><b>4. Time it right<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Black Friday doesn&#8217;t have to start on Friday. Consider moving your sale dates around to avoid competing with other businesses.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/wiredplus.com\/blog\/5-early-black-friday-emails\"><span style=\"font-weight: 400;\">Start your sale early<\/span><\/a><span style=\"font-weight: 400;\"> before shoppers have made all of their purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extend the sale to reach people who were too busy over the weekend to shop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a countdown clock in advance of the sale to build anticipation, or during the sale to display remaining time and create urgency<\/span><\/li>\n<\/ul>\n<h3><b>5. Make a date<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage the popularity of digital calendars and make it easy for customers to be reminded of your Black Friday or Cyber Monday sale.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send a Google or Outlook calendar invite with the date of the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a promo code and website link<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly outline the benefits to the customer<\/span><\/li>\n<\/ul>\n<h3><b>6. Offer free shipping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Free shipping is a big motivator for shoppers seeking a bargain. <\/span><span style=\"font-weight: 400;\">Wayfair<\/span><span style=\"font-weight: 400;\"> displays a shipping promotion at the top of every page of its website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer limited-time free shipping to target shoppers during the holiday weekend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine <\/span><a href=\"https:\/\/uspsdelivers.com\/implementing-free-shipping-through-minimum-order-value\/\"><span style=\"font-weight: 400;\">how much you need customers to spend<\/span><\/a><span style=\"font-weight: 400;\"> for free shipping to make sense to your bottom line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your offer with a pop-up or eye-catching banner<\/span><\/li>\n<\/ul>\n<h3><b>7. Showcase bestsellers in an email campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lead up to Black Friday by generating excitement about your most popular products. Use copy that emphasizes how coveted the item is: &#8220;the rain jacket we can&#8217;t keep in stock&#8221; or &#8220;our customers&#8217; all-time favorite coffee maker&#8221;.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an attractive email highlighting products you want to push during BFCM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entice visitors with a generous discount<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send the email to your subscriber list in advance of the sale<\/span><\/li>\n<\/ul>\n<h3><b>8. Add social proofing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof messaging is a marketing tactic that creates urgency. Someone browsing a running shoe on SportsShoes.com, for example, might be prodded toward checkout if they see other people <\/span><a href=\"https:\/\/taggstar.com\/us\/case-study-sportsshoes\/\"><span style=\"font-weight: 400;\">looking at and buying<\/span><\/a><span style=\"font-weight: 400;\"> the same product.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a social proof app such as Fomo, Taggstar, Nudgify, or Nextsale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display real-time or recent purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show how many people are viewing or viewed a product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use low-stock notifications to warn the product may soon sell out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display product ratings<\/span><\/li>\n<\/ul>\n<h3><b>9. Create holiday gift guides<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gift guides are a staple of holiday marketing and target customers looking for inspiration. <\/span><a href=\"https:\/\/fatbraintoys.com\/holidaygiftguide\/\"><span style=\"font-weight: 400;\">Fat Brain Toys<\/span><\/a><span style=\"font-weight: 400;\"> has an online guide to help shoppers zero in on the best gifts in a category, such as hottest toys, family toys, baby gifts, and wooden toys.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick out products that make ideal gifts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize thematically by age, gender, interest, or another relevant category<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest gifts by price point (under $50, under $25) to help customers stay on budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote the guide on your website, through social media, and in your <\/span><span style=\"font-weight: 400;\">newsletter<\/span><\/li>\n<\/ul>\n<h3><b>10. Cross-sell and upsell<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Try to boost the value of your Black Friday orders by making product recommendations. Fashion brand <\/span><a href=\"https:\/\/reddress.com\/\"><span style=\"font-weight: 400;\">Red Dress<\/span><\/a><span style=\"font-weight: 400;\"> suggests how customers can &#8220;complete the look&#8221; on each product page.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serve up suggestions of similar items when visitors are browsing, in case the original isn&#8217;t what they&#8217;re looking for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suggest a premium version of the item when a product is added to the cart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-sell related items, such as a leather cleaner to go with a pair of boots<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send an email with personalized recommendations a few days after purchase, based on items in the original order<\/span><\/li>\n<\/ul>\n<h3><b>11. Use a chatbot to recommend products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Online chatbots engage with customers 24 hours a day and can help with product suggestions. Shoppers use <\/span><a href=\"https:\/\/kik.com\/bots\/hm\/\"><span style=\"font-weight: 400;\">H&amp;M&#8217;s Kik bot<\/span><\/a><span style=\"font-weight: 400;\"> to put together outfits.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decide how you want to communicate with customers (website, Messenger, or app)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop questions to ask customers to <\/span><a href=\"https:\/\/landbot.io\/blog\/product-recommendation-chatbot-for-ecommerce\"><span style=\"font-weight: 400;\">narrow down products<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up the chatbot<\/span><\/li>\n<\/ul>\n<h3><b>12. Go against the grain<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Stand out on Black Friday by shifting your focus from sales to giving back to the community. <\/span><a href=\"https:\/\/amourvert.com\/pages\/plant-a-tree\"><span style=\"font-weight: 400;\">Amour Vert<\/span><\/a><span style=\"font-weight: 400;\">, a clothing company, plants a tree with every purchase of a t-shirt.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a cause that&#8217;s relevant to your business to <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\"><span style=\"font-weight: 400;\">build brand identity<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set a percentage of proceeds to contribute with every sale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an app like <\/span><a href=\"https:\/\/apps.shopify.com\/give-grow%20\"><span style=\"font-weight: 400;\">Give and Grow<\/span><\/a><span style=\"font-weight: 400;\"> to track donations, display results, and send donations to the charity<\/span><\/li>\n<\/ul>\n<h2><b>Black Friday ideas for service-based businesses<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21456\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210624160504\/How-to-start-a-service-business-1-smaller.jpg\" alt=\"photography service business\" width=\"784\" height=\"589\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210624160504\/How-to-start-a-service-business-1-smaller.jpg 650w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210624160504\/How-to-start-a-service-business-1-smaller-600x450.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20210624160504\/How-to-start-a-service-business-1-smaller-350x263.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h3><b>13. Create a giveaway contest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Service-based businesses can use Black Friday to <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-get-clients\/\"><span style=\"font-weight: 400;\">reach a wider audience<\/span><\/a><span style=\"font-weight: 400;\">. Consider giving away a service such as a manicure, photoshoot, car detailing, or window-washing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run the giveaway on <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/social-media-for-business\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> to raise brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage shares and likes to engage followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a contest entry in exchange for joining an email list<\/span><\/li>\n<\/ul>\n<h3><b>14. Offer a coupon that&#8217;s good only on BFCM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Drive people to your site with a coupon that only works during a specific time frame. Visitors can use the discount code on Black Friday or Cyber Monday and book the service for a future date.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share the coupon on social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market to your email list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribute printed coupons to local clients<\/span><\/li>\n<\/ul>\n<h3><b>15. Invite referrals for services<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Grow your reach and leverage the loyalty of current satisfied customers by establishing a <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/customer-referrals\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a campaign inviting clients to refer friends and family on Black Friday or Cyber Monday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer an incentive such as a free service or discount when their referral books a service<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Holiday shopping is poised to smash records in 2021, with Black Friday and Cyber Monday (BFCM) leading the way. According to eMarketer, consumers are expected to spend $10.42 billion online on Black Friday, up 16% from 2020. Cyber Monday sales are forecast to soar even higher, topping $12 billion, up 12% from last year. All [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":22461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 15 Creative Black Friday Marketing Strategies to Boost Sales | Looka<\/title>\n<meta name=\"description\" content=\"Put these holiday marketing strategies to work and capture a share of sales on the busiest shopping days of the year: Black Friday and Cyber Monday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/black-friday-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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