{"id":22703,"date":"2021-12-15T18:07:22","date_gmt":"2021-12-15T23:07:22","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=22703"},"modified":"2023-11-15T12:01:07","modified_gmt":"2023-11-15T17:01:07","slug":"pantone-color-of-the-year-2022","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/pantone-color-of-the-year-2022\/","title":{"rendered":"How to Use Pantone’s Color of the Year 2022: Very Peri"},"content":{"rendered":"

Pantone has unveiled its 2022 color of the year<\/a>, and it\u2019s a little different from what we\u2019d expect. Straying away from the popular earthy tones and muted neutrals we\u2019ve seen in recent logo redesigns<\/a> \u2013 Veri Peri is a warm and uplifting periwinkle purple.<\/p>\n

\"Pantone

Source: pantone.com<\/p><\/div>\n

Pantone describes the color as a symbol of the transition period we\u2019re going through, where our physical and digital lives have merged in new ways.<\/p>\n

Our experiences in isolation over the last two years have weaved our ideas of physical and digital spaces together. We\u2019ve witnessed exciting growth in technology, expanding interest in the metaverse, a rise in completely new business categories<\/a>, and a growth in online artistic communities. PANTONE 17-3938 Very Peri brings the fusion of digital and physical realms together, representing our new reality.<\/p>\n

\u201cEncompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.\u201d – Pantone <\/div>\n

Pantone 2022 color of the year color combinations<\/h2>\n

Looking for colors to pair with PANTONE 17-3938 Very Peri? This nostalgic purple-y blue pairs well with muted greens, bubblegum pinks, and saturated blues. Here are some potential color combinations<\/a> for the 2022 Pantone color of the year.<\/p>\n

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Combine Veri Peri with bold saturated colors to create an electrifying color palette that immediately grabs people’s attention. Try combining it with zesty lemon yellow or lime green for contrast.<\/p>\n

\"pantone<\/p>\n

Incorporate Very Peri into a soft, muted color palette for a sophisticated yet colorful look. Try combining it with a warm plum, or cool teal color.<\/p>\n

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Add Very Peri as a dose of cool to an otherwise warm palette to bring balance and form to your brand identity<\/a>.<\/p>\n

Pantone 2022 color of the year branding examples<\/h2>\n

Looking for ways to apply this color to your branding? We\u2019ve pulled some beautiful examples from brands that are ahead of the trend.<\/p>\n

\"pantone

Source: kineuphorics.com<\/p><\/div>\n

Non-alcoholic adult beverage brand, Kin Euphorics<\/a>, uses the Pantone 2022 color of the year as a font color. Veri Peri is a dark enough shade to be used as a logo color choice or in product packaging.<\/p>\n

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Source: candle + friends<\/p><\/div>\n

Here, Candle + Friends pairs Veri Peri with a crimson red, and dynamic orange to bring balance to their color palette. Use this periwinkle hue to add a sense of calm to your branding.<\/p>\n

\"Tatcha

Source: Tatcha.com<\/p><\/div>\n

Beauty brand, Tatcha, uses a soft periwinkle blue as the base color on its product packaging. The color is both mysterious and inviting.<\/p>\n