{"id":24191,"date":"2022-06-30T12:58:37","date_gmt":"2022-06-30T16:58:37","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=24191"},"modified":"2022-07-04T12:23:43","modified_gmt":"2022-07-04T16:23:43","slug":"seo-for-small-business","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/seo-for-small-business\/","title":{"rendered":"SEO for Small Business: A Beginner’s Guide"},"content":{"rendered":"
In 2022, SEO is a crucial part of small business success. <\/span><\/p>\n The US alone has around<\/span> 32 million small businesses<\/span><\/a>. That\u2019s <\/span>99.9% of the entire US economy<\/span><\/a>.<\/span><\/p>\n In 2020, all businesses were forced to turn digital and employ digital marketing as the economy itself made a swift shift to online.<\/span><\/p>\n Every new and already established small business<\/a> had to quickly learn the ins and outs of digital marketing\u2014all to establish a successful online presence.<\/span><\/p>\n But there\u2019s a conundrum. The web is already filled with larger brands that have impressive ad budgets and big marketing teams. That\u2019s why small businesses cannot afford to invest in short-term unsustainable digital strategies.\u00a0<\/span><\/p>\n Hail to Search Engine Optimization (SEO)\u2014it comes as the answer and can serve as the key driver to your online success.<\/span><\/p>\n With SEO being the backbone of online visibility,\u00a0 small businesses should certainly invest in it. Unlike advertising, it doesn\u2019t require large budgets or a big creative team. It\u2019s aimed at sustainable long-term growth\u2014 just what the doctor ordered.\u00a0<\/span><\/p>\n That\u2019s why we put together a brief guide to walk you through the key steps to setting up your organic online presence with the help of SEO. These steps are easy to take and they are an absolute must if you want to reach your customers and be visible to them online.<\/span><\/p>\n For anyone new to digital marketing, SEO may seem extremely technical. From an outsider\u2019s perspective, it seems to demand in-depth technical skills and a thorough understanding of a lot of new challenging concepts (search algorithms, keywords, etc.).<\/span><\/p>\n But actually, as a small business managing a small website<\/a>, you don\u2019t have to get super advanced from day one.<\/span><\/p>\n Here, we share the easy first steps to getting started in the world of SEO.\u00a0<\/span><\/p>\n If you\u2019re serious about SEO, you cannot live without two Google tools that are absolutely free\u2014<\/span>Google Analytics<\/span><\/a> and <\/span>Google Search Console<\/span><\/a>.<\/span><\/p>\n Most websites are already integrated with the two. If not\u2014make sure you have access to both tools as they are filled with data you need to make smart SEO choices for developing your online visibility strategy:<\/span><\/p>\n <\/div>\n <\/p>\n If you\u2019ve read anything about SEO, you can tell that keywords play a big part.<\/span><\/p>\n Why? Because keywords show which queries people enter to find your kind of business, product, or service<\/strong>. Therefore, if customers typically search for a \u201claundry service near me\u201d, your laundry service\u2019s website should target this keyword.<\/p>\n It\u2019s as basic as that!<\/span><\/p>\n Now, how do you know which keywords you should target? That\u2019s what keyword research is for.<\/span><\/p>\n In this case, gut instinct isn\u2019t the best source of reliable data. What you need are actual data and insights that come from your own research and your top competitors<\/strong>. All of those can be found inside keyword tools that reveal it all.<\/span><\/p>\n Run a simple Google search for your business. What websites appear when you search for that \u201claundry service in San Jose\u201d? These sites are your organic competitors, and they can differ from your offline rivals.\u00a0<\/span><\/p>\n Make note of those you are racing against online.<\/p>\n <\/p>\nIs SEO important to small businesses?<\/h3>\n
Small business SEO: 4 steps for building a surefire SEO strategy<\/b><\/h2>\n
Step 1: Set up your basics<\/h2>\n
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Step 2: Get to keyword research<\/h2>\n
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Here\u2019s a suggested keyword research workflow:<\/h3>\n
1. Take a look at competitors\u2019 keyword portfolios<\/h4>\n