{"id":24823,"date":"2022-12-06T15:36:41","date_gmt":"2022-12-06T20:36:41","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=24823"},"modified":"2023-12-14T13:05:48","modified_gmt":"2023-12-14T18:05:48","slug":"pantone-2023-color-of-the-year","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/pantone-2023-color-of-the-year\/","title":{"rendered":"How to Use Pantone’s 2023 Color of the Year: Viva Magenta"},"content":{"rendered":"

The 2023 Pantone color of the year has officially been announced and it is luxurious! Viva Magenta 18-1750, packs a powerful punch. It’s a vivid, sensual, and joyous color leading us into 2023.\u00a0 With recent logo redesigns<\/a> from top brands like Instagram and Baskin Robins, we’ve already seen this warm color play out in branding. Viva Magenta is an exuberant, and playful red.<\/p>\n

\"Pantone<\/p>\n

We haven’t seen a shade of red show up on Pantone’s popular color trend announcement for eight years, with the release of Marsala in 2015<\/a>. Pantone describes Viva Magenta as powerful and empowering, encouraging the freedom of self-expression and experimentation.<\/p>\n

2023 is the year we sink our teeth into life and expand our horizons.<\/p>\n

“PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” \u2013Pantone <\/div>\n

Coming off the heels of the great resignation, collectively people are beginning to self-define what freedom means to them. Whether you’ve finally started that business<\/a> you’ve always wanted to, or pushed yourself out of your comfort zone in another way Viva Magenta is a celebration of the life you’re creating with yourself.<\/p>\n

Pantone 2023 color of the year color combinations<\/h2>\n

Looking for colors to pair with Pantone’s Viva Magenta 18-1750? This vibrant Pantone red pairs well with deep jewel tones like emerald green and navy blue, as well as pops of neon.<\/p>\n

Let\u2019s take a look at some color combinations<\/a> to see how we can use Viva Magenta in our own designs.<\/p>\n

Viva Magenta in a monochrome color palette<\/h3>\n

Popular cookware brand, Great Jones, uses Pantone\u2019s 2023 color of the year in a monochromatic color palette. Pair Viva Magenta with other pinks and reds to create a rich and delightful aesthetic.<\/p>\n

You can create contrast by using lighter tones and letting the bold Magenta stand out on its own. This will help create a visual hierarchy<\/a>.<\/p>\n

\"Pantone<\/p>\n

Alternatively, you can add a complementary color, like this jade green, to create contrast. These are also stunning combinations for a distinct logo design<\/a>.<\/p>\n

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Experiment with colors in our logo maker! <\/h2>\n \n \n