{"id":25121,"date":"2023-02-16T14:36:28","date_gmt":"2023-02-16T19:36:28","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=25121"},"modified":"2023-12-21T13:44:53","modified_gmt":"2023-12-21T18:44:53","slug":"branding-trends","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/branding-trends\/","title":{"rendered":"Top 10 New Branding Trends of 2024 (With Tips and Examples!)"},"content":{"rendered":"

Curious about where branding trends are headed in 2024? Branding trends are constantly evolving alongside trends in fashion, interior design, pop culture, and general consumer taste.<\/p>\n

This year, we\u2019re seeing a shift towards authentic, no-nonsense branding and a heavy emphasis on an emotional connection to people.<\/p>\n

But why are branding trends important?<\/strong><\/p>\n

Branding trends give you the upper hand in communicating your products and services to the right customers. Along with a memorable first impression, branding is a critical part of your marketing and brand identity<\/a>.<\/p>\n

Your brand personality<\/a>, brand voice, mission, and values should be set in stone. But how you express these traits can vary with different designs, colors, fonts, and visuals. That\u2019s where branding trends come in!<\/p>\n

We\u2019ve taken the time to pull the latest branding trends of 2024 to help you build a successful one-of-a-kind brand. We\u2019ve also included some actionable branding tips to help you stay on top of industry standards.<\/p>\n

Let\u2019s dive in!<\/p>\n

<\/p>\n
    \n
  1. Monochromatic colors<\/a><\/li>\n
  2. Atmospheric photography<\/a><\/li>\n
  3. Hand-drawn touch<\/a><\/li>\n
  4. Simple maximalism<\/a><\/li>\n
  5. Cutouts and surprise<\/a><\/li>\n
  6. Mascots galore<\/a><\/li>\n
  7. The new eco-look<\/a><\/li>\n
  8. Fun with fonts<\/a><\/li>\n
  9. Keeping things real<\/a><\/li>\n
  10. Animated moments<\/a><\/li>\n<\/ol>\n

    <\/div>\n

    Top striking branding trends of 2024<\/h2>\n

    1. Monochromatic colors<\/h3>\n

    Monochromatic branding is often minimalist and refined. A monochromatic brand color palette<\/a> contains various shades of the same color. You start with a base color and add different shades through font, images, icons, materials, etc.<\/p>\n

    Monochromatic colors create a cohesive look for your brand and generate a soothing sense of tranquility. The primary color you choose is what creates the rest of your brand color palette. So, choose a color that\u2019s relevant to your industry and embodies your brand personality.<\/p>\n

    Brush up on colors and their associated emotions<\/a> to make sure you nail the mood and tone of your brand. <\/div>\n

    We\u2019re finding monochromatic colors pop up in personal branding, skincare, and luxury branding. The muted aesthetic of monochrome colors looks elevated and professional.<\/p>\n

    \"blue

    Branding: Aise Skincare by Kyau Studio on Behance<\/p><\/div>\n

    \"green

    Source: L’apart\u00e9 by Retrofutur Agence on Behance<\/p><\/div>\n

    \"Red

    Branding: Monochrome by F61 Agency on Behance<\/p><\/div>\n

    2. Atmospheric photography<\/h3>\n

    Photos generate an emotional connection by depicting real people, the environment, and beautiful objects. In 2024, we\u2019re seeing brands opt for a minimal logo paired with original photography to portray their personality and products.<\/p>\n

    Picture the grainy effect of a polaroid, or the nostalgic look of 35mm film. They create an atmosphere that draws people in. Studio photography is being replaced with beautiful candid shots that can be taken from any camera.<\/p>\n

    Perfection is no longer the goal, being real is.<\/div>\n

    This accessible form of photography inspires consumers who yearn for simple, creative branding that they can relate to. This trend is ideal for nostalgic brand marketing. A perfect example is Kinn jewelry. Their logo is minimal and their photography is simple, accessible, and beautiful. Like their products!<\/p>\n

    \"Kinn

    Source: Kinn Jewelry<\/p><\/div>\n

    This trend works well for brands that want to grow their presence on photo-driven social media, and sell products rather than services. Photos help us visualize using the product or attaining a specific lifestyle. This is what makes photography so effective!<\/p>\n

    \"modern

    Source: Hoosh by Huge Studio on Behance<\/p><\/div>\n

    \"modern

    Source: Manduco by Huge Studio on Behance<\/p><\/div>\n

    3. Hand-drawn illustrations<\/h3>\n
    \"pink

    Source: Nanea candle packaging by Thuc Doan on Behance<\/p><\/div>\n

    People love handmade, unique products that feel bespoke. More and more brands are opting for a holistic look that feels human in 2024. It makes an instant emotional connection! Think of the casual script font<\/a> on Lush Cosmetics<\/a> bottles.<\/p>\n

    The look of hand-drawn branding has the comforting appeal of simpler times – as news of economic turmoil, natural disasters, and financial crises arise, there\u2019s an overwhelming need for reverting to simplicity and stability. Brands are complying by adding these hand-drawn elements to their products, websites, and marketing materials.<\/p>\n

    Try adding your signature, a photograph of you, or some small doodles to your website or package design to add a more human touch. <\/div>\n

    This trend works well for traditional branding or friendly and honest brand personalities. Check out the branding examples below!<\/p>\n

    \"distillery

    Source: Laboratoriet by Radius Design on Behance<\/p><\/div>\n

    \"sustainable

    Source: Bumi by Serious Studio on Behance<\/p><\/div>\n

    Illustration is also a graphic design trend of 2024<\/a>! <\/div>\n

    4. Simple maximalism<\/h3>\n

    You don\u2019t need to go down a design rabbit hole to create a brand stands out. A bold font<\/a>, a striking color palette, and mindful use of negative space<\/a> are enough.<\/p>\n

    Choose one design element, like a font or color palette, and make it striking! Try balancing the simplicity of a serif font<\/a> with a clashing color palette of electric blue, neon green, and yellow. Or, you could use a large, bold display font with a muted pink and blue color palette.<\/p>\n

    In 2024, brands are opting for simple elements that pack a punch in order to get their message across. This branding trend rose from the need for simplicity and structure, but without sacrificing creativity.<\/p>\n

    It\u2019s a modern look and suits up-and-coming brands that offer a unique product or service. Or, for businesses that want to stand out from a loud and crowded market.<\/p>\n

    \"bold

    Source: Madies by Fugitiva.co on Behance<\/p><\/div>\n

    \"bold

    Source: Habit by F61 Agency on Behance<\/p><\/div>\n

    5. Cutouts and surprise<\/h3>\n

    Think of your last unforgettable unboxing experience. Did it make you a loyal customer? Did you share photos with your friends? The power of great branded packaging<\/a> is enough to create loyal customers that market the product for you.<\/p>\n

    This year, brands are going beyond visual design and using physical layers and cutouts to introduce a sense of delight and surprise you can touch.<\/p>\n

    Try adding your logo symbol as a cutout to the top layer of your packaging – revealing a photograph or brand color beneath. Or add intrigue by adding unique cutouts that reveal words or sentences beneath.<\/p>\n

    Thoughtful package layering can create a dynamic experience through the intricate placement of words, colors, and images. <\/div>\n

    Although this branding trend is for physical branding, the same idea applies to layering on web pages – in fact, it’s a web design trend in 2024<\/a>!<\/p>\n

    \"branded

    Source: Wild Nutrition by Socio Design on Behance<\/p><\/div>\n

    The brand identity above uses a simple circle cut out surrounded by white space to create a dramatic show of the orange beneath. Inside, the orange dot is a letter to the customer.<\/p>\n

    Below, the cutout of the logo symbol<\/a> over photography adds an energetic element to the branding. You can\u2019t help but want to open it!<\/p>\n

    \"bold

    Source: Phi Creative on Behance<\/p><\/div>\n

    6. Mascots galore<\/h3>\n

    Mascots help make an emotional connection to the audience through a lovable character. Think of society\u2019s attachment to the M&M mascots<\/a>. They\u2019ve changed their mascots to be more diverse and inclusive over the past few years – including different shapes, sizes, and even sexual orientations!<\/p>\n

    Having a mascot logo<\/a> can boost brand recognition and brand awareness.<\/div>\n

    Using a mascot in an increasingly competitive environment is a great way to connect with your customers in a fun-loving way. Folks are yearning for that emotional connection and a fun-loving experience that brightens their day.<\/p>\n

    However, keep in mind creating a mascot isn\u2019t easy! It takes time to build its brand personality, along with considerable design needs. Your mascot will have to be totally unique and original, so you’ll have to design one from scratch based on your industry, brand personality, and values.<\/p>\n