The creation of the Apple<\/h2>\n
Apple has one of those rare logos that, like the Nike logo<\/a>, was perfect the first time around.<\/p>\n Well, almost.<\/p>\n The first logo, designed by co-founder Ronald Wayne, showed the famous Isaac Newton apple story<\/a>, plus a quote from William Wordsworth about being edgy.\u00a0It was bad.<\/p>\n While unique, the first Apple logo was convoluted and lacked immediacy. Luckily, in 1977 graphic designer Rob Janoff was tasked by Steve Jobs to design a new logo for the growing tech company, Apple Inc. And thus, the famous Apple logo was born.<\/p>\n The design took Janoff about two weeks, costing Steve Jobs around $100,000. While expensive, even by today\u2019s average cost of a logo<\/a>, this was a figure Jobs would pay once more to legendary designer Paul Rand for his work on the NeXT logo<\/a>.<\/p>\n Janoff\u2019s 1977 logo is still in use today, albeit with some minor changes. It’s become one of the most recognized logo emblems<\/a> in the world. The Apple logo is now a symbol of Steve Jobs’ philosophy that \u2018Simplicity is the ultimate sophistication<\/a>.\u2019<\/p>\n The logo has undergone several changes since Apple started in 1976.<\/p>\n The 1977<\/strong> logo featured today\u2019s bitten apple shape, plus an iconic rainbow stripe pattern. Some have speculated that the rainbow logo was created as an homage to Alan Turing,<\/a> or was more broadly inspired by the colors associated with the LGBTQ+ movement. However, Janoff has denied these as his initial inspiration.<\/p>\n Instead, Janoff states that the colors in the 1977<\/strong> logo refer to the Apple II\u2019s screen color capabilities. The bite mark was not a reference to the half-eaten apple found near Turing after his death but was instead a way to show that the Apple symbol was, in fact, an apple (and not a cherry) when viewed at a distance<\/strong>.<\/p>\n <\/div>\n The Apple logo is one of the most iconic logos in the world, thanks to its clean, economical design.<\/p>\n Heavily influenced by Steve Jobs’ love of \u2018stark, minimalist aesthetics\u2019<\/a> (due, in part, to his interest in Zen Buddhism), the Apple logo is a masterclass in simplicity, from its shape, color, and Apple\u2019s wider use of font throughout its brand identity.<\/p>\n Source: apple.fandom.com\/wiki\/Apple_logo<\/p><\/div>\n Check out the above image of Janoff\u2019s carefully laid-down geometric measurements for the original 1977 Apple logo, refined by Landor Associates in 1990.<\/p>\n The font used in Apple\u2019s branding is Myriad Pro<\/a>, a sans-serif font designed by Robert Slimbach and Carol Twombly for Adobe. This modern font’s<\/a> clean lines and simple design complement the logo’s minimalist aesthetic, helping to create a cohesive and clean identity for the brand.<\/p>\n Source: commons.wikimedia.org\/wiki\/File:Apple_II_Plus,_Museum_of_the_Moving_Image.jpg<\/p><\/div>\n The colors of the Apple logo have changed over the years, but the original rainbow-colored logo designed by Rob Janoff in 1977 remains perhaps the most iconic. As times changed, Apple opted for a more minimalist palette.<\/p>\n![\"apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230509113154\/apple-1976-logo.jpg\"){kind=logo}
<\/p>\n![\"rob](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230706101818\/apple-logo-designer-600x481.png\"){kind=logo}
<\/p>\nThe evolution of the Apple logo<\/h2>\n
![\"Apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230509150450\/05-08-23_Apple-Logo_Evolution_Infographic-R2-600x333.png\"){kind=logo}
<\/p>\n![\"apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230509113407\/apple-logo-1977.png\"){kind=logo}
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Key elements of the Apple logo design<\/h2>\n
![\"Apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230505163802\/Apple-logo-proportions-474x600.jpg\"){kind=logo}
Apple logo font<\/h3>\n
![\"Apple](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230505163857\/Apple_II_Plus_Museum_of_the_Moving_Image-600x399.jpeg\")
Apple logo colors<\/h3>\n