{"id":25808,"date":"2023-05-11T16:52:55","date_gmt":"2023-05-11T20:52:55","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=25808"},"modified":"2023-07-05T13:34:42","modified_gmt":"2023-07-05T17:34:42","slug":"instagram-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/instagram-logo\/","title":{"rendered":"The Evolution of The Instagram Logo: A Brief History"},"content":{"rendered":"

Instagram took the world by storm. At a time when people used mobile phones to snapshot their life’s best moments – Instagram swooped in with a place to share them. Along with its accelerated success came one of the world’s most recognizable logos.<\/p>\n

Instagram has come a long way from the photo-sharing app it started as. The Instagram logo has changed to reflect that, moving from vintage and nostalgic – to modern and bright. As the 2nd most popular app<\/a> in the world, there are a few things to learn about how the iconic Instagram logo evolved.<\/p>\n

Instagram\u2019s user base is expected to reach 1.4 Billion monthly active users by 2025<\/a>. <\/div>\n

We\u2019ll cover the evolution of the Instagram logo, and what made it a successful app logo<\/a> in the past and present. Let\u2019s dive in!<\/p>\n

The creation of Instagram<\/h3>\n

In 2010, you may have been standing in line for the new iPhone 4, or begging your parents to get you a phone with a 5MP camera. It was the perfect storm of accessible high-quality phone cameras, mobile apps, and social sharing.<\/p>\n

Instagram is a portmanteau of \u201cinstant camera\u201d and \u201ctelegram\u201d. <\/div>\n

Kevin Systrom and Mike Krieger, the founders of Instagram, decided to start a social app that allowed people to easily share images from their mobile phones. They wanted to invite that nostalgic feel of an instant camera. Candid, grainy, and filtered into aesthetic bliss.<\/p>\n

But, they also wanted to create an Instagram community by adding the option to follow accounts, \u201clove\u201d photos, and comment.<\/p>\n

And so, the Instagram app was born!<\/p>\n

The evolution of the Instagram logo<\/h2>\n

\"Instagram<\/p>\n

Let\u2019s cover the transition from vintage to modern and the history of why. We\u2019ve also included quotes from their designers and creatives!<\/p>\n

The original Instagram logo<\/h2>\n

Although short-lived, the original Instagram logo was designed by its founder Kevin Systrom and launched on iOS only.<\/p>\n

\"Cole<\/p>\n

As a photo-sharing app leading with an openly vintage look<\/a> – the Polaroid instant camera made sense. It looked like a camera icon, but it had a retro 80s look<\/a>.<\/p>\n

The Instagram logo design relies solely on a logo symbol<\/a> that fits into the dimensions of an app icon. But, it wasn\u2019t long before the founders agreed that their app icon had issues with trademarks.<\/strong> They needed something that would resonate with their growing user base and stand out from app store competitors. And so, the first logo redesign was in the works!<\/p>\n

Fun fact: Did you know that Instagram invented the hashtag? It was a way to categorize millions of photographs. <\/div>\n

2010-2011: The first logo redesign<\/h2>\n