{"id":25986,"date":"2023-12-12T12:43:32","date_gmt":"2023-12-12T17:43:32","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=25986"},"modified":"2023-12-12T15:43:56","modified_gmt":"2023-12-12T20:43:56","slug":"logo-redesigns-2023","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-redesigns-2023\/","title":{"rendered":"The 19 Best Logo Redesigns of 2023"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">2023 has seen a clear shift in logo design trends. Many brands have focused on more energetic design styles and telling their story through spatial elements in their logo.<\/p>\n<p>Overall, we saw a few logo design trends that dominated the biggest logo redesigns of 2023.<\/p>\n<ul>\n<li>The use of<strong> bold, <\/strong><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/neon-color-palettes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>neon colors<\/strong><\/a><strong>, especially greens and yellows<\/strong>. This logo trend is popping up everywhere. Brands like Wise, 7UP, Channel 4, and Bolt are going for bright greens and yellows as their primary color choices.<\/li>\n<li><strong>Minimalism reigned supreme.<\/strong> Concept-driven <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/27-minimal-logo-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">minimalist design<\/a> is a logo trend we\u2019ve seen from the likes of Pepsi, Sundance Film Festival, and Nokia, popping up several times in 2023. Expect to see such logos become more common into 2024, with black and white logos, geometric shapes, and art deco elements coming to the forefront of logo designs (and graphic design more broadly).<\/li>\n<li><strong>Spatial storytelling. <\/strong>One of the most popular logo trends of 2023 was the use of space to highlight aspects of a brand. It&#8217;s a simple way to tell a story and is often used in minimalist design.<\/li>\n<li><strong>Dynamic logos <\/strong>are making a comeback, with brands like Android and Reddit leading the way.<\/li>\n<\/ul>\n<p>With this in mind, it\u2019s time for logo redesigns 2023. Here are the best-updated brand logos this year, why we love them, and how you can create your own iconic logo.<\/p>\n<h2>Pepsi<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25999\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120025\/pepsi-logo-redesign-2023-600x319.png\" alt=\"pepsi logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120025\/pepsi-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120025\/pepsi-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120025\/pepsi-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120025\/pepsi-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">Pepsi is no stranger to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-and-worst-logo-evolutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">dramatic logo evolutions<\/a> over the years, and 2023 was the next step in its legendary brand story. After 15 years of Pepsi\u2019s lowercase \u2018slanted globe\u2019 logo, the cola giant returns to its roots with a bold, 70s-inspired logo.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>Pepsi\u2019s new logo builds on logo design trends we saw last year in the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-redesigns-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">best logo redesigns of 2022<\/a>, taking elements of the brand\u2019s history and revitalizing them in a modern context.<\/p>\n<p>The new Pepsi logo is a great example of how to bring new life to an old logo by taking it back to its roots. It has a familiar vintage vibe with a fresh appearance.<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design a logo now! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>Wise<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120031\/Wise-logo-redesign-2023-600x319.png\" alt=\"Wise logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120031\/Wise-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120031\/Wise-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120031\/Wise-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120031\/Wise-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">As part of a major brand overhaul, the payments platform and Fintech, <a href=\"https:\/\/wise.com\/gb\/blog\/a-brand-for-everywhere-wise-unveils-bold-new-look\" target=\"_blank\" rel=\"noopener noreferrer\">Wise, unveiled its new logo<\/a> and visual identity in March 2023.<\/p>\n<p>Wise\u2019s new brand includes a new logo, font, colors, and icons, along with updated UX across the Wise platform.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>Taking elements from <a href=\"https:\/\/wise.com\/ca\/blog\/world-meet-wise\" target=\"_blank\" rel=\"noopener noreferrer\">Wise\u2019s old logo and brand<\/a>, the new Wise logo features a bolder, crisper font with reduced spacing and tighter typography. It\u2019s punchier and more immediate.<\/p>\n<p>We also love that Wise kept their flag logo symbol instead of just ditching it for the generic, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">wordmark logos<\/a> that have become a dominant logo design trend in the last few years. Such logos are particularly rampant in the tech industry, so we&#8217;re glad to see Wise stick to its roots!<\/p>\n<h2>7Up<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26009\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213311\/7up-logo-redesign-2023-600x319.jpg\" alt=\"7up logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213311\/7up-logo-redesign-2023-600x319.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213311\/7up-logo-redesign-2023-768x408.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213311\/7up-logo-redesign-2023-350x186.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213311\/7up-logo-redesign-2023.jpg 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">7Up\u2019s first rebrand in almost a decade features a new logo, simpler packaging, and a more streamlined design style. Driven by PepsiCo\u2019s Design and Innovation Team, the 7Up rebrand aims to refresh the drink\u2019s label and give it a more global market appeal.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>The new 7Up logo design is one of our favorite minimalist logos to date. A new 3D logo with high-contrast lines gives a sense of upward thrust. The logo evokes 7Up\u2019s new \u201cUpliftment\u201d brand messaging. The citrus symbolism from the old packaging now features brighter colors and abstract shapes. Ultimately,\u00a0 the new logo has a fresher and more modern feel.<\/p>\n<div class=\"altpull\"> Tip: Think carefully about the use of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/color-combinations\/\" target=\"_blank\" rel=\"noopener noreferrer\">color in your logo<\/a>. Color tells an important story about the tone and character of your brand, and your company. Play around with different palettes, and explore different tones, from pastel shades to brighter hues! <\/div>\n<h2>Channel 4<\/h2>\n<div id=\"attachment_25995\" style=\"width: 794px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25995\" class=\"wp-image-25995\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120003\/channel-4-logo-redesign-2023-600x319.png\" alt=\"channel 4 logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120003\/channel-4-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120003\/channel-4-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120003\/channel-4-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120003\/channel-4-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><p id=\"caption-attachment-25995\" class=\"wp-caption-text\">channel 4 logo redesign 2023<\/p><\/div>\n<p data-pm-slice=\"1 1 []\">In partnership with Pentagram, Channel 4 redesigned its logo with a retro-inspired update, marking a new era of British television.<\/p>\n<p>Playing off the iconic \u2018blocks\u2019 of the historic 4 logo, Channel 4\u2019s new brand features an updated logo, fonts, animation, and colors.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>The new Channel 4 logo and brand identity has brought the British TV channel up to date. With an ever-evolving entertainment landscape and the multiple platforms it broadcasts on, this logo update came at the perfect time.<\/p>\n<p>Pentagram and its partners nailed the new brand, giving it iconic simplicity, a vibrant color palette, and playful animations.<\/p>\n<h2>Sundance Film Festival 2023<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26011 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213921\/Sundance-film-festival-logo-redesign-2023-600x319.png\" alt=\"Sundance film festival logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213921\/Sundance-film-festival-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213921\/Sundance-film-festival-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213921\/Sundance-film-festival-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605213921\/Sundance-film-festival-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">New York Agency Porto Rocha helped Sundance Film Festival develop a logo that\u2019s solid both in execution and concept.<\/p>\n<p data-pm-slice=\"1 1 []\">Sundance 2023\u2019s new logo gives a historic film event a modern and minimalist feel. The redesigned logo changes its aspect ratio depending on its context. Plus it now has a beautiful, wider, monochromatic <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/visual-identity\/\">visual identity<\/a> overall.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26013\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new-600x338.png\" alt=\"Sundance 2023 white new\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new-1024x576.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new-350x197.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214250\/Sundance-2023-white-new.png 1100w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>The standard 16:9 aspect ratio mimics the popular indie film screen size, and the dark <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-negative-space-in-your-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">negative space<\/a> in the logo is emblematic of the dark screen before a movie begins. The coolest part? As the logo\u2019s context shifts, so does its aspect ratio, as shown here in <a href=\"https:\/\/portorocha.com\/Sundance\" target=\"_blank\" rel=\"noopener noreferrer\">Porto Rocha\u2019s fantastic brand identity<\/a> case study.<\/p>\n<h2>Nokia<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25998 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120020\/nokia-logo-redesign-2023-600x319.png\" alt=\"nokia logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120020\/nokia-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120020\/nokia-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120020\/nokia-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120020\/nokia-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">Once known primarily as the creator of the 3310, AKA the world\u2019s <a href=\"https:\/\/www.businessinsider.com\/drop-test-indestrutible-old-nokia-3310-smash-vintage-tested-throw-technology-robust-fourth-storey-wall-technology-2017-7\" target=\"_blank\" rel=\"noopener noreferrer\">most indestructible cell phone<\/a>, Nokia\u2019s business has evolved a lot in the last few decades.<\/p>\n<p>Nokia is known now for its work in B2B telecommunication and cloud networks. The new Nokia logo reflects a sharper, more futurist brand. It conveys how the company seeks to push the world\u2019s technology forward.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26014\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic-600x338.jpeg\" alt=\"nokia new logo\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic-600x338.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic-1024x576.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic-768x432.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic-350x197.jpeg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605214350\/nokia-new-graphic.jpeg 1440w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Against a backdrop of thousands of generic tech logo designs, Nokia\u2019s new logo feels refreshingly different. The new logo has sharp, angular lines and negative letter strokes. It\u2019s a fresh take on the standard tech logo design, and we love it!<\/p>\n<h2>Bolt<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25994 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601115957\/bolt-logo-redesign-2023-600x319.png\" alt=\"bolt logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601115957\/bolt-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601115957\/bolt-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601115957\/bolt-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601115957\/bolt-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">Bolt, the \u2018Shockingly Simple\u2019 one-click checkout platform, recently enlisted the help of design agency Koto for its <a href=\"https:\/\/koto.studio\/work\/bolt\/\" target=\"_blank\" rel=\"noopener noreferrer\">beautiful new brand identity<\/a>.<\/p>\n<p>With a bold new font, electrified color palette, and enhanced messaging, the new Bolt brand leaped forward from its previous, dull tech logo design. Logo designers, take note!<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>The lightning bolt between the L and T in the wordmark is a great example of negative space that doesn\u2019t interfere too much with the font&#8217;s legibility. It\u2019s a solid execution of a simple concept, and we love the new bright colors too.<\/p>\n<h2>Minute Maid<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25997 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120014\/minute-maid-logo-redesign-2023-600x319.png\" alt=\"minute maid logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120014\/minute-maid-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120014\/minute-maid-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120014\/minute-maid-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120014\/minute-maid-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">As part of its first global campaign and a <a href=\"https:\/\/www.coca-colacompany.com\/media-center\/minute-maid-gets-new-look\" target=\"_blank\" rel=\"noopener noreferrer\">major brand refresh<\/a>, Minute Maid\u2019s logo has been stripped down and simplified to help the brand reach more markets worldwide.<\/p>\n<p>Made in collaboration with JonesKnowlesRitchie, Grey, VMLY&amp;R, and Landor&amp;Fitch, Minute Maid\u2019s new logo dropped in May 2023, just in time for some summer refreshments!<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26007\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-600x337.jpg\" alt=\"minute maid logo redesign\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-600x337.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-1024x575.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-768x432.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-1536x863.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM-350x197.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212748\/Screen-Shot-2023-06-05-at-9.27.39-PM.jpg 1776w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The stripped-down logo includes a modern font, making the new Minute Maid logo more flexible. The new logo is also more applicable across a range of contexts and packaging than its predecessor. Let\u2019s hope Minute Maid doesn\u2019t go the way of <a href=\"https:\/\/www.thebrandingjournal.com\/2015\/05\/what-to-learn-from-tropicanas-packaging-redesign-failure\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tropicana\u2019s unfortunate rebrand<\/a> back in 2009!<\/p>\n<h2>Myers &amp; Briggs Foundation<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26008\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-600x338.png\" alt=\"myers briggs transformation \" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-1024x576.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-1536x864.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1-350x197.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230605212836\/myers-briggs-transformation-1.png 2000w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">Myers &amp; Briggs is a personality type assessment, and the Myers &amp; Briggs Foundation continues the work of the test\u2019s pioneers, Katharine Cook Briggs and Isabel Briggs Myers. The agency behind the new logo, Parker Studio, described it as \u2018a personable re-brand for a historic, world-renowned personality type assessment\u2019.<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>The new M&amp;BF logo is a firm example of great minimalist design. It features a clean font and a beautiful, adaptable logomark that\u2019s emblematic of the organization\u2019s work as a whole.<\/p>\n<p>(According to <a href=\"https:\/\/parker.studio\/work\/myers-briggs\" target=\"_blank\" rel=\"noopener noreferrer\">Parker Studio<\/a>, the flower logomark represents \u2018personal growth through understanding,\u2019 which is synonymous with the M&amp;B test itself.)<\/p>\n<div class=\"altpull\"> Tip: A successful logo symbol should tell people something meaningful about what your company does, either by representing it literally or symbolically. Look at Sundance\u2019s \u2018movie-screen\u2019 logo, for example, or Bolt\u2019s lightning bolt symbol. These logo choices help us understand what each brand does. <\/div>\n<h2>Fanta<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25996\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120008\/fanta-logo-redesign-2023-600x319.png\" alt=\"fanta logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120008\/fanta-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120008\/fanta-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120008\/fanta-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230601120008\/fanta-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">One more drink brand gets a refresh for 2023.<\/p>\n<p>Fanta\u2019s rebrand features a new logo that ditches the fruit shapes of the previous one and focuses on a fun, eclectic wordmark. Why get rid of the fruit \u2013 you ask? According to Coca-Cola\u2019s Global VP of Design, Rapha Abreu, the orange shape in the old logo confused consumers buying a grape soda or any other non-orange flavor. (Okay, Rapha.)<\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p>To be fair, though, when used in the context of its packaging, the Fanta logo comes alive with new fruit symbols and supporting abstractions. It\u2019s more lively and lends itself to the broader mix of flavors that Fanta experimented with for many years.<\/p>\n<p>(We also love the new color palette, which features bold, neon colors and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-colors\/\" target=\"_blank\" rel=\"noopener noreferrer\">strong color contrast<\/a>.)<\/p>\n<h2 data-pm-slice=\"1 1 []\">Western Union<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28009\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212152836\/Western-Union-2023-logo-redesign-600x319.png\" alt=\"Western Union 2023 logo redesign\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212152836\/Western-Union-2023-logo-redesign-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212152836\/Western-Union-2023-logo-redesign-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212152836\/Western-Union-2023-logo-redesign-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212152836\/Western-Union-2023-logo-redesign.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><br \/>\n<span data-color=\"transparent\">A brand new monogram-style logo icon and font update makes the new Western Union logo one of this year\u2019s simplest, yet most effective logo updates. Designed by <\/span><a href=\"https:\/\/www.dcrsnz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Darrin Crescenzi<\/u><\/span><\/a><span data-color=\"transparent\"> and <\/span><a href=\"https:\/\/lovestreetandco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Love Street and Co<\/u><\/span><\/a><span data-color=\"transparent\">, the new Western Union brand has been completely overhauled for the digital age.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Western Union ditched the old \u2018WU\u2019 logo and opted for a cleaner, more modern pairing of the white font and yellow logo symbol. The new logo symbol is a great way to depict the letters \u2018W\u2019 and \u2018U\u2019 in one simple, memorable <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>monogram<\/u><\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2>Johnson and Johnson<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28004\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150931\/Johnson-and-Johnson-logo-redesign-2023-600x319.png\" alt=\"Johnson and Johnson logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150931\/Johnson-and-Johnson-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150931\/Johnson-and-Johnson-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150931\/Johnson-and-Johnson-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150931\/Johnson-and-Johnson-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">After over 130 years, pharmaceutical company Johnson &amp; Johnson replaced its old <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-cursive-fonts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>cursive logo<\/u><\/span><\/a><span data-color=\"transparent\"> with a new logo design and brand from the consultancy Wolff Olins. The new logo comes as part of a major update to the company\u2019s strategy, which includes a completely new name for the company\u2019s consumer health arm, launched as \u2018<\/span><a href=\"https:\/\/www.kenvue.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Kenvue<\/u><\/span><\/a><span data-color=\"transparent\">\u2019 in the fall of 2023 (whose <\/span><a href=\"https:\/\/www.wolffolins.com\/news\/wolff-olins-designs-new-global-brand-identity-for-johnson-and-johnson\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>brand identity Wolff Olins also designed<\/u><\/span><\/a><span data-color=\"transparent\">.)<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">The new <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/choosing-and-using-your-logo-font\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">logo font<\/span><\/a><span data-color=\"transparent\">\u2019s simplicity is effective as part of the company\u2019s evolving strategy. While the old logo was perhaps more unique, the new generic logo design fits Johnson &amp; Johnson\u2019s positioning strategy and makes room for more original sub-brands, like Kenvue.<\/span><\/p>\n<h2>Glassdoor<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28003\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150929\/Glassdoor-logo-redesign-2023-600x319.png\" alt=\"Glassdoor logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150929\/Glassdoor-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150929\/Glassdoor-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150929\/Glassdoor-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150929\/Glassdoor-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">Designed by global design studio Koto, the <\/span><a href=\"https:\/\/koto.studio\/work\/glassdoor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>new Glassdoor brand<\/u><\/span><\/a><span data-color=\"transparent\"> includes an updated logo, illustrations (designed in collaboration with designer <\/span><a href=\"https:\/\/joseppuy.cargo.site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Joseph Puy<\/u><\/span><\/a><span data-color=\"transparent\">), and visual identity refresh.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Although at first glance it looks like the first speechmark for the logo is upside down, it\u2019s actually a hidden \u2018g\u2019 that matches with the hidden \u2018d\u2019 of the second speechmark, referencing the company name. Pretty cool!<\/span><\/p>\n<h2>Android<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28000\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150838\/Android-logo-redesign-2023-600x319.png\" alt=\"Android logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150838\/Android-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150838\/Android-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150838\/Android-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150838\/Android-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">Revealed to the masses in early September, the <\/span><a href=\"https:\/\/blog.google\/products\/android\/modern-look\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>new Android logo<\/u><\/span><\/a><span data-color=\"transparent\"> is part of a wider brand refresh for the world\u2019s largest operating system (OS). The new visuals are designed to tie the OS closer to its ummbrella brand (Google), as it continues to evolve.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Opting to buck the minimalist logos trend, Google brought Android\u2019s \u2018bugdroid\u2019 mascot to life in full 3D. It\u2019s unique, original, and the bugdroid\u2019s multiple colors and animations are a powerful reflection of the diversity of Android\u2019s user community. It&#8217;s also one of the best-animated logos of 2023!<\/span><\/p>\n<h2>WeWork<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28001\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150839\/wework-logo-redesign-2023-600x319.png\" alt=\"wework logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150839\/wework-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150839\/wework-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150839\/wework-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150839\/wework-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><a href=\"https:\/\/apnews.com\/article\/wework-bankruptcy-be8c36b9720377334645e37c73d55e6e\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>Bankruptcy and impending collapse<\/u><\/span><\/a><span data-color=\"transparent\"> aside, co-working pioneer WeWork got a nice <\/span><a href=\"https:\/\/www.creativeboom.com\/news\/wework-rebrand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>brand refresh<\/u><\/span><\/a><span data-color=\"transparent\"> earlier this year, before everything went FUBAR. Creative studio Franklyn <\/span><a href=\"https:\/\/franklyn.co\/wework\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>designed the new brand<\/u><\/span><\/a><span data-color=\"transparent\"> to \u2018help the undisputed leader in coworking meet the moment.\u2019 Now that&#8217;s irony!<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">From a design perspective, the new brand identity is beautiful. It\u2019s a shame it might end up being WeWork\u2019s last. One of the cleanest wordmark logos of the year, WeWork&#8217;s art deco style logo is somehow elegant, organic, and modern all at once.<\/span><\/p>\n<h2>SiriusXM<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28006\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150933\/SiriusXM-logo-redesign-2023-600x319.png\" alt=\"SiriusXM logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150933\/SiriusXM-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150933\/SiriusXM-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150933\/SiriusXM-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150933\/SiriusXM-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">The <\/span><a href=\"https:\/\/investor.siriusxm.com\/news-events\/press-releases\/detail\/2003\/siriusxm-unveils-next-generation-consumer-brand\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">new SiriusXM logo<\/span><\/a><span data-color=\"transparent\"> design was unveiled in November, courtesy of the company\u2019s new agency, Uncommon. Like a lot of the logos in this year\u2019s top 20, it\u2019s part of a bigger brand refresh designed to highlight SiriusXM\u2019s push towards digital content.\u00a0<\/span><\/p>\n<p><strong>Why we like it:<\/strong><\/p>\n<p><span data-color=\"transparent\">SiriusXM\u2019s new logo design incorporates negative space in the form of a star shape in the \u2018S\u2019 to tell the story of Sirius, the brightest star in the night sky. The old logo\u2019s radio waves have also been canned, as the company looks to be known for more than just radio broadcasting.\u00a0<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Tip: Your logo design can tell your story in a simple way. As your business evolves, don\u2019t be afraid to change certain logo elements to reflect your new strategic direction and stay relevant.<\/span><\/strong><\/p>\n<h2>Facebook<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28002\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150928\/Facebook-logo-redesign-2023-600x319.png\" alt=\"Facebook logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150928\/Facebook-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150928\/Facebook-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150928\/Facebook-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150928\/Facebook-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">2023\u2019s design update is the latest iteration in <\/span><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/facebook-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\"><u>the evolution of the Facebook logo<\/u><\/span><\/a><span data-color=\"transparent\">. Done in-house, the new logo design features a bold blue color refresh and flat design, moving away from the gradient-style logo the company had earlier this year.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">The bold blue packs more punch. The move to a flat design is cleaner, simpler, and an example of the refined minimalism that has dominated logo design in 2023.<\/span><\/p>\n<h2>Webflow<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28007\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150934\/Webflow-logo-redesign-2023-600x319.png\" alt=\"Webflow logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150934\/Webflow-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150934\/Webflow-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150934\/Webflow-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150934\/Webflow-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">No-code web design platform Webflow got a much-needed <\/span><a href=\"https:\/\/webflow.com\/blog\/meet-the-new-webflow\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">brand and logo update<\/span><\/a><span data-color=\"transparent\"> back in October, and it looks dope.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Another great example of simple storytelling in a logo, the new Webflow logo icon uses elements of the code languages that form its core building blocks: HTML, CSS, and JavaScript. It\u2019s a smart, simple way to show what powers the Webflow brand, in a logo icon that has great dynamism and immediacy. The new font isn\u2019t bad either!<\/span><\/p>\n<h2>Reddit<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28005\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150932\/Reddit-logo-redesign-2023-600x319.png\" alt=\"Reddit logo redesign 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150932\/Reddit-logo-redesign-2023-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150932\/Reddit-logo-redesign-2023-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150932\/Reddit-logo-redesign-2023-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20231212150932\/Reddit-logo-redesign-2023.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><span data-color=\"transparent\">Last but not least, the &#8216;front page of the internet&#8217; itself surprised us and millions of other redditors at the end of November by quietly <\/span><a href=\"https:\/\/www.fastcompany.com\/90989375\/reddit-just-got-a-big-new-rebrand-from-pentagram-will-it-get-an-upvote-exclusive\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">updating their brand<\/span><\/a><span data-color=\"transparent\"> overnight. The result? An update to the famous &#8216;Snoo&#8217; mascot, brand new logo font, and one of the best three-dimensional logos we&#8217;ve seen!<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Why we like it:<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Global design studio Pentagram <\/span><a href=\"https:\/\/www.redditinc.com\/blog\/evolving-the-reddit-brand-a-more-accessible-bespoke-typography-new-conversation-bubbles-and-colors-and-a-new-snoo-logo-now-with-opposable-thumbs\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">updated the Reddit mascot<\/span><\/a><span data-color=\"transparent\"> by rendering it in full 3D, much like the Android rebrand. It&#8217;s a more creative design that complements the new logo font perfectly. The negative space in the letter d has been turned into speech bubbles, highlighting the website&#8217;s main function as a community for comments, questions, and news.<\/span><\/p>\n<h3>Tips from the top logo redesigns of 2023<\/h3>\n<p data-pm-slice=\"1 1 []\">2023 has given us a range of great logo redesigns. If you want to craft your own powerful new logo or revamp your existing one, focus on these tips:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Your logo reflects your brand and should tell the story of who you are and what you do.<\/strong> It doesn\u2019t have to tell the whole story (in fact, the simpler, the better). By being thoughtful about the elements included in your logo design, you stand a better chance of capturing the attention of your target audience.<\/li>\n<li><strong>Immediacy<\/strong> is a term used by graphic designers to describe a viewer\u2019s ability to quickly grasp the tone of a logo and the legibility of the logo font. <strong>If you\u2019re designing a new logo or updating your old one, think about how you can make your logo simpler,<\/strong> more impactful, and easier to remember. Clean lines and bright colors are both great places to start if you want to create immediate visual interest.<\/li>\n<li><strong>2023 is a year of vibrant colors or monochromatic brand design.<\/strong> Think carefully about your color palette and which aspects of your brand you want to stand out. For example. Sundance\u2019s logo works well in monochrome because it shows the festival\u2019s role as a staging ground for movies and not as the main attraction itself. Bolt\u2019s logo, on the other hand, relies on the electric yellow color to bring the brand to life.<\/li>\n<li><strong>Use space in your logo to tell a story. <\/strong>Some of the best logo redesigns in 2023 were pretty simple, like the Western Union or Reddit logo. But they used simple shapes in an effortlessly creative way. Play around with negative space in your logo design if you want to get really creative!<\/li>\n<\/ul>\n<p><\/div>\n<p>It\u2019s up to you which route you take, but if you\u2019re ready to move ahead with a new or updated logo, why not <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\" target=\"_blank\" rel=\"noopener noreferrer\">try our logo maker<\/a> and get started now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 has seen a clear shift in logo design trends. Many brands have focused on more energetic design styles and telling their story through spatial elements in their logo. Overall, we saw a few logo design trends that dominated the biggest logo redesigns of 2023. The use of bold, neon colors, especially greens and yellows. [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":26016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 19 Best Logo Redesigns of 2023 | Looka<\/title>\n<meta name=\"description\" content=\"We&#039;ve reviewed the most exciting logo redesigns of 2023 so far. 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