{"id":26182,"date":"2023-06-30T13:16:05","date_gmt":"2023-06-30T17:16:05","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=26182"},"modified":"2023-06-30T13:16:16","modified_gmt":"2023-06-30T17:16:16","slug":"amazon-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/amazon-logo\/","title":{"rendered":"From A to Z: The History of the Amazon Logo"},"content":{"rendered":"

From its humble origins in Jeff Bezos\u2019 garage to its place as the<\/span> 2nd largest company in the world<\/span><\/a>, Amazon\u2019s rise to prominence is one of the most iconic stories of the Information Age. Equally iconic is the Amazon logo.<\/span><\/p>\n

As the company has evolved, the Amazon logo has given us a unique visual record of its journey. Culminating in the design we all know and love today: the legendary Amazon Smile.<\/span><\/p>\n

As far as<\/span> famous brands<\/span><\/a> go, Amazon is up there with the best of them. Let\u2019s plunge into the Amazon logo story to uncover its history, symbolism, and meaning. We’ve included tips for your own iconic logo design along the way!<\/span><\/p>\n

Amazon\u2019s early beginnings<\/h2>\n

Long before Jeff Bezos shot himself<\/span> into space wearing a cowboy hat<\/span><\/a> and proclaimed it the \u2018Best Day Ever,\u2019 he was just a guy with a dream in a garage in Seattle (you can find the actual house Amazon was started in<\/span> here<\/span><\/a>).<\/span><\/p>\n

\"Birthplace<\/p>\n

In 1994, sensing the disruptive opportunities the internet would bring to retail, Bezos quit his New York hedge fund job and moved to Emerald City. There, he started an online bookstore. As one of the first sites of its kind, the company swiftly began outpacing its brick-and-mortar competitors.\u00a0<\/span><\/p>\n

Fun fact: <\/b>Amazon was first incorporated as Cadabra Inc, until a lawyer misheard the name as \u2018Cadaver\u2019 (lol). Bezoz was not keen to be known as a company that sells dead bodies. So, he changed the name to Amazon, after the Amazon River, the largest river in the world. (Which is probably full of dead bodies, ironically). <\/div><\/span><\/p>\n

Ultimately, the \u2018Amazon\u2019 name became central to the visual and conceptual power behind the company’s logo. Today, the iconic \u2018Smile\u2019 logo features an arrow starting at the letter A and ending at Z (from \u2018A to Z\u2019). It’s a motif that cleverly reflects Amazon\u2019s endless range of products and end-to-end delivery.<\/span><\/p>\n

The evolution of the Amazon logo<\/h2>\n

\"Amazon-Logo_Evolution\"<\/p>\n

Amazon\u2019s logo has undergone several redesigns throughout its history. These logo redesigns reflect the company’s evolution.\u00a0\u00a0<\/span><\/p>\n

Here\u2019s a quick overview of the major logo redesigns in Amazon\u2019s history. We’ll also review how other branding elements evolved as the company has changed.<\/span><\/p>\n

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Design your own iconic logo now!\u00a0 <\/h2>\n \n \n