{"id":2629,"date":"2017-10-11T10:25:08","date_gmt":"2017-10-11T14:25:08","guid":{"rendered":"https:\/\/marketing.dev.logojoy.com\/?p=2629"},"modified":"2021-03-19T15:26:06","modified_gmt":"2021-03-19T19:26:06","slug":"5-famous-logos-that-were-sketched-on-napkins","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/5-famous-logos-that-were-sketched-on-napkins\/","title":{"rendered":"5 Famous Logos that Started as Napkin Sketches"},"content":{"rendered":"<p>Logos can be cute, cool, sharp, soft, edgy, and friendly all at the same time. In other words, they pack a lot into a small space.<\/p>\n<p>But contrary to what you may think, the best logos don\u2019t always come from painstaking research, late-night development sessions, and countless drafts. They\u2019re sometimes the result of frenzied moments of inspiration-induced napkin scribbling.<\/p>\n<p>With that in mind, here are five famous logos that were created just like that.<\/p>\n<h3><strong>1. Canadian National Rail logo (1960)\u00a0<\/strong><\/h3>\n<p>The inspiration for the Canadian National Rail logo (CN) came to Allan Fleming <a href=\"https:\/\/logodesignlove.com\/cn-logo-evolution\" target=\"_blank\" rel=\"noopener noreferrer\">during a flight to New York<\/a> after he had been contemplating different ideas. Armed with a cocktail napkin, an ignited imagination, and the goal to create an image with a timeless quality, he got to scribbling, and the rest is history.<\/p>\n<p>Before his death in 1977, Fleming said, &#8220;I think this symbol will last for 50 years at least. I don&#8217;t think it will need any revision, simply because it is designed with the future in mind. Its very simplicity guarantees its durability.&#8221; It&#8217;s been 57 years and counting!<\/p>\n<div id='gallery-1' class='gallery galleryid-2629 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"209\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-logo-sketch-300x209.jpg\" class=\"attachment-medium size-medium\" alt=\"CN logo sketch on napkin\" aria-describedby=\"gallery-1-2653\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-logo-sketch-300x209.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-logo-sketch.jpg 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-2653'>\n\t\t\t\tSource: The Logo Smith\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"113\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-red-logo-300x113.jpg\" class=\"attachment-medium size-medium\" alt=\"CN red logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-red-logo-300x113.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/CN-red-logo.jpg 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>2. Chupa Chups logo (1969)<\/strong><\/h3>\n<p>It\u2019s a little-known fact that the daisy-shaped <a href=\"https:\/\/logodesignlove.com\/chupa-chups-logo\">Chupa Chups logo<\/a> was created by the famous surrealist artist Salvador Dali. Chupa Chups was originally called Gol, the idea being that the lollipop was a ball, your mouth was the net, and that by sucking it you\u2019d score. Thankfully, founder Enric Bernat changed the name and hired Dali to help with the rebranding process in 1969.<\/p>\n<p>Legend has it that Dali scribbled furiously for over an hour before coming up with the logo that\u2019s still in use some 50 years later with a few revisions (the logo in use today was created in 1988 by Landor Associates).\u00a0<span class=\"s1\">Sources say Dali demanded that the logo be placed on top of the lollipop instead of the side so it would always be seen properly, and many attribute the brand&#8217;s enduring appeal to this decision.<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-2629 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Chupa-Chups-logo-Dali-300x289.jpg\" class=\"attachment-medium size-medium\" alt=\"Chupa Chups logo sketch by Dali\" aria-describedby=\"gallery-2-2654\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Chupa-Chups-logo-Dali-300x289.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Chupa-Chups-logo-Dali.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-2654'>\n\t\t\t\tSource: chupachups.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"217\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Chupa-Chups-logo-today.png\" class=\"attachment-medium size-medium\" alt=\"Chupa Chups Logo\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>3. Citibank logo (1998)<\/strong><\/h3>\n<p>Paula Scher created the Citibank logo (often called the 1.5 million-dollar napkin) in 1998 when Citicorp merged with Traveler\u2019s Group to form Citigroup. At this point, Scher\u2019s New York-based design agency <a href=\"https:\/\/pentagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pentagram<\/a> was brought in to do the logo for Citigroup\u2019s new consumer division, Citibank.<\/p>\n<p>Before they began the process, Scher took her team to meet the Citibank officials to talk about what they wanted from the new logo. She started sketching while they spoke, and five minutes later, she said &#8220;This is your logo,&#8221; and showed them the very sketch you see below. It was, quite literally, a 1.5 million-dollar napkin.<\/p>\n<div id='gallery-3' class='gallery galleryid-2629 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"237\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-sketch-300x237.jpeg\" class=\"attachment-medium size-medium\" alt=\"Citi logo napkin sketch\" aria-describedby=\"gallery-3-2656\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-sketch-300x237.jpeg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-sketch.jpeg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-2656'>\n\t\t\t\tSource: medium.com\/@nedwin\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-300x185.jpeg\" class=\"attachment-medium size-medium\" alt=\"Citi logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-300x185.jpeg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo-768x474.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Citi-logo.jpeg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>4. Virgin logo (1979)<\/strong><\/h3>\n<p>Virgin\u2019s original surreal and dark logo was designed by the English artist Roger Dean and featured two naked girls sitting with a dragon intertwined around a tree. In 1977, the company decided the logo didn\u2019t reflect their future goals; they needed to go <a href=\"https:\/\/virgin.com\/richard-branson\/virgin-logo\" target=\"_blank\" rel=\"noopener noreferrer\">in another direction<\/a>.<\/p>\n<p>Richard Branson invited a (still unnamed!) young designer to his houseboat to talk about logo design options. At some point during the discussion, the designer scribbled &#8220;Virgin&#8221; on a napkin and Branson immediately fell in love with its attitude, energy, and simplicity. With minor revisions over the years, the logo is still intact today.<\/p>\n<div id='gallery-4' class='gallery galleryid-2629 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"241\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-napkin-sketch-300x241.jpg\" class=\"attachment-medium size-medium\" alt=\"Virgin napkin sketch\" aria-describedby=\"gallery-4-2662\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-napkin-sketch-300x241.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-napkin-sketch.jpg 506w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-2662'>\n\t\t\t\tSource: Virgin.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"267\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-present-day-logo-300x267.jpg\" class=\"attachment-medium size-medium\" alt=\"Virgin logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-present-day-logo-300x267.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-present-day-logo-768x684.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-present-day-logo-1024x911.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/Virgin-present-day-logo.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong>5. I Love NY logo (1975)\u00a0<\/strong><\/h3>\n<p>New York was in a bad state in the &#8217;70s. Crime had skyrocketed, tourism was almost non-existent, and the city was going bankrupt. In desperation, the Department of Economic Development hired the ad agency <a href=\"https:\/\/eyeondesign.aiga.org\/design-history-101-what-you-dont-know-about-milton-glasers-famous-i-heart-ny\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wells Rich Greene<\/a> to create a campaign that would shine the city in a positive light.<\/p>\n<p>They first created the slogan \u201cI Love New York,\u201d along with a Broadway-themed TV ad. But they still needed a logo, and this was when designer Milton Glaser was recruited to help. He sat down for a meeting with Wells Rich Green during which he scribbled the logo that would go on to become a global cultural icon (note: he scribbled it on an envelope, not a napkin).<\/p>\n<div id='gallery-5' class='gallery galleryid-2629 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"233\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Love-NY-sketch-300x233.jpg\" class=\"attachment-medium size-medium\" alt=\"I Love NY sketch\" aria-describedby=\"gallery-5-2660\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Love-NY-sketch-300x233.jpg 300w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Love-NY-sketch-768x597.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Love-NY-sketch-1024x796.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Love-NY-sketch.jpg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-2660'>\n\t\t\t\tSource: Moma.com\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"205\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/10\/I-Heart-NY-logo.png\" class=\"attachment-medium size-medium\" alt=\"I Heart NY logo\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Want more? See well-known logos categorized by industry on our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-ideas\/\">logo inspiration pages<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logos can be cute, cool, sharp, soft, edgy, and friendly all at the same time. In other words, they pack a lot into a small space. But contrary to what you may think, the best logos don\u2019t always come from painstaking research, late-night development sessions, and countless drafts. They\u2019re sometimes the result of frenzied moments [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Famous Logos that Started as Napkin Sketches | Looka<\/title>\n<meta name=\"description\" content=\"Famous logo design is sometimes the result of frenzied moments of inspiration-induced scribbling. Here are five iconic examples of logo napkin sketches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/5-famous-logos-that-were-sketched-on-napkins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Famous Logos that Started as Napkin Sketches | Looka\" \/>\n<meta property=\"og:description\" content=\"Famous logo design is sometimes the result of frenzied moments of inspiration-induced scribbling. 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