{"id":26409,"date":"2023-07-26T13:05:47","date_gmt":"2023-07-26T17:05:47","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=26409"},"modified":"2023-11-28T12:31:51","modified_gmt":"2023-11-28T17:31:51","slug":"twitter-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/twitter-logo\/","title":{"rendered":"Twitter&#8217;s Shocking Logo Evolution from Bird to X"},"content":{"rendered":"<p>When Twitter was just a fledgling social media platform in 2005, its founders, Jack Dorsey, Biz Stone, and Evan Williams, recognized the need for a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\">logo design<\/a> to represent their creation. Thus, the first-ever Twitter logo was born, marking the beginning of a global phenomenon in social networking.<\/p>\n<p>After Elon Musk\u2019s takeover in 2022, the Twitter brand has quickly <del>unravelled<\/del> evolved into a head-scratching hodge-podge of platform changes, a new dissociated logo, and a clumsy rebrand.<\/p>\n<p>Let\u2019s dive into the Twitter logo evolution below!<\/p>\n<h2>The Twitter logo history<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26429\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726125503\/07-24-23_TwitterLogoEvolution_Infographic-600x373.jpg\" alt=\"Twitter logo evolution\" width=\"784\" height=\"488\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726125503\/07-24-23_TwitterLogoEvolution_Infographic-600x373.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726125503\/07-24-23_TwitterLogoEvolution_Infographic-768x478.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726125503\/07-24-23_TwitterLogoEvolution_Infographic-350x218.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726125503\/07-24-23_TwitterLogoEvolution_Infographic.jpg 1000w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The Twitter logo was an <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/iconic-logos\/\">iconic symbol<\/a> in the digital world. Its simplicity and elegance resonated with users globally, making Twitter one of the most recognizable brands today.<\/p>\n<p>But the Twitter bird didn&#8217;t start its flight as the streamlined icon we know. Its journey has seen several changes, echoing the brand&#8217;s evolution and growth.<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design an iconic logo now! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h3>Twitter takes flight (2005-2006)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26419\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123340\/27-600x319.png\" alt=\"Twitter logo 2005\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123340\/27-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123340\/27-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123340\/27-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123340\/27.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Twitter was created in 2006 by Jack Dorsey, Biz Stone, and Evan Williams. The initial Twitter logo was far from the neat silhouette we recognize today. It was, in fact, a slime-green <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">wordmark<\/a> with a bubbly typeface spelling out &#8216;Twttr,&#8217; a nod to the short, SMS-style messages the platform was designed for.<\/p>\n<h3>Blue enters the chat (2006-2010)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26420\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123354\/28-600x319.png\" alt=\"\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123354\/28-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123354\/28-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123354\/28-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123354\/28.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The first official Twitter logo made its debut to the public in 2006. The brand elbowed its way into the market with a striking sky-blue that remained its iconic hue until Elon Musk took over in 2023.<\/p>\n<p>The rounded, bubbly display font is a recognizable 2000&#8217;s era aesthetic. The logo was created by graphic designer <a href=\"https:\/\/www.eyeem.com\/blog\/the-wonderful-world-of-linda-gavin\" target=\"_blank\" rel=\"noopener\">Linda Gavin<\/a> in three days and set the tone for decades following.<\/p>\n<p>At the time, a simple bird illustration was reportedly purchased from iStock for just $15. It was used on parts of the Twitter platform but didn&#8217;t make it&#8217;s way to the logo until 2010.<\/p>\n<h3>First major logo redesign (2010-2012)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26421\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123400\/29-2-600x319.png\" alt=\"\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123400\/29-2-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123400\/29-2-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123400\/29-2-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726123400\/29-2.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>In 2010, Twitter decided to revamp its branding. The iconic blue bird, &#8220;Larry&#8221; (after Larry Bird, the basketball player), found a permanent home in the Twitter logo.<\/p>\n<p>The Twitter <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-mascots\/\">mascot<\/a> initially featured a tuft of feathers on its head and wings spread wide, almost leaping into flight. This marked a significant shift in the brand&#8217;s identity, one that was well-rounded and intentional.<\/p>\n<p>Larry the bird became synonymous with the platform&#8217;s core features, the ability to &#8220;Tweet&#8221; concise thoughts onto a digital stage and to &#8220;retweet&#8221; thoughts and ideas of those you followed.<\/p>\n<div class=\"altpull\"> Tip: <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-animal-symbolism-in-your-logo\/\">Animal symbolism<\/a> is a great way to add meaning to a logo in a visually impactful way. <\/div>\n<h3>The iconic bird logo (2012-2023)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26330\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150648\/Twitter-famous-logo-600x319.png\" alt=\"Twitter famous logo\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150648\/Twitter-famous-logo-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150648\/Twitter-famous-logo-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150648\/Twitter-famous-logo-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150648\/Twitter-famous-logo.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>In 2012, Twitter unveiled its most significant logo redesign yet. The wordmark was completely removed, leaving only the bird. But Larry also underwent a transformation. The bird was stripped of all unnecessary details, reduced to a simple, sleek silhouette ascending skyward.<\/p>\n<p>The refined logo underscored Twitter&#8217;s mission to be a platform of simplicity and freedom of speech. Its upward trajectory suggested limitless possibilities, mirroring the sense of liberation Twitter users feel when expressing their thoughts in 280 characters.<\/p>\n<p>The Twitter bird, with its timeless charm and relevance, is a testament to the brand&#8217;s design evolution. It symbolizes the brand&#8217;s journey, its growth, and its commitment to providing a platform for people to connect and engage in meaningful conversations.<\/p>\n<h3>Elon Musk&#8217;s Twitter Rebrand: X Logo (2023-present)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26425\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124335\/Twitter-X-logo-600x319.png\" alt=\"X logo twitter 2023\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124335\/Twitter-X-logo-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124335\/Twitter-X-logo-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124335\/Twitter-X-logo-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124335\/Twitter-X-logo.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>On Monday, July 24, the internet lost its birdsong. Elon Musk bid farewell to the widely-loved blue Twitter bird and announced a rebrand of the platform to \u201cX\u201d.<\/p>\n<p>With the announcement came a new logo debut, which many had opinions about.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">does this make me the alpha bird? <a href=\"https:\/\/t.co\/OHXmwFTFfT\">pic.twitter.com\/OHXmwFTFfT<\/a><\/p>\n<p>&mdash; Duolingo (@duolingo) <a href=\"https:\/\/twitter.com\/duolingo\/status\/1683536948751749121?ref_src=twsrc%5Etfw\">July 24, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The X logo looks like it\u2019s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019.<\/p>\n<p>&mdash; Max Dubler \ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@maxdubler) <a href=\"https:\/\/twitter.com\/maxdubler\/status\/1683513841207103490?ref_src=twsrc%5Etfw\">July 24, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Welcome to X. Now this is how you do a rebranding: <a href=\"https:\/\/t.co\/yCiN4hywrx\">pic.twitter.com\/yCiN4hywrx<\/a><\/p>\n<p>&mdash; Fail Whale (@leederca) <a href=\"https:\/\/twitter.com\/leederca\/status\/1683433642079686656?ref_src=twsrc%5Etfw\">July 24, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>While the move to rebrand Twitter to \u201cX\u201d was shocking, it\u2019s not entirely unexpected. In April, Musk changed the name of Twitter\u2019s parent company from Twitter Inc. to X Corp.<\/p>\n<p>The social media site has also begun limiting the number of daily messages unverified users can send in an effort to \u201creduce spam.\u201d To increase that number, users have to join a subscription service. In short, Musk has slowly been whittling away at the best parts of the well-loved social media platform.<\/p>\n<p>The rebrand itself is lackluster. The tone of the logo resembles a comic book villain. X is generic and also associated with danger. Nobody wants to google \u201cX\u201d unless they\u2019re looking for\u2026well\u2026trouble.<\/p>\n<div class=\"altpull\"> \u201cAn instantly recognizable color palette, a globally known logo, and brand verbs such as \u2018tweeting\u2019 have worked their way into the zeitgeist of popular culture. All were destroyed overnight. This may or may not be the worst rebrand of the last few years, but it will certainly be a case study for design students for many years to come.\u201d \u2013 <a href=\"https:\/\/www.thedrum.com\/news\/2023\/07\/24\/appalling-instinct-branding-designers-react-twitters-x-rebrand\" target=\"_blank\" rel=\"noopener\">Neil Cooper<\/a>, head of design, Wolff Olins London <\/div>\n<h3>The Twitter logo\u2019s legacy and impact<\/h3>\n<p><iframe loading=\"lazy\" title=\"Twitter Logo Evolution From Bird to X\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/q8REYX37rEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Although the Twitter logo was eventually replaced in later years as the platform evolved, its impact on the brand&#8217;s identity and recognition was undeniable. The bird icon, in particular, became synonymous with Twitter and continued to be used in various iterations as the logo evolved.<\/p>\n<h3>Twitter bird icon symbolism and significance<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26424\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-600x450.jpg\" alt=\"Twitter blue bird logo\" width=\"784\" height=\"588\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-600x450.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-1024x768.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-768x576.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-1536x1152.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo-350x263.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230726124130\/Twitter-blue-bird-logo.jpg 1920w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The choice of a bird for the logo was deliberate, as it symbolized the concept of &#8220;tweets&#8221; \u2013 short, concise messages that users could share with their followers. Birds are known for their ability to communicate through songs or calls, and this symbolism aligned perfectly with Twitter&#8217;s mission of connecting people and facilitating real-time conversations.<\/p>\n<p>All of this has changed with Twitter\u2019s recent rebrand to \u201cX,\u201d and users anticipate how the platform will evolve to reflect these changes in due time.<\/p>\n<h3>Color psychology<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26528\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230808134431\/07-24-23_TwitterLogoEvolution_Palette-600x286.jpg\" alt=\"Twitter blue brand colors\" width=\"784\" height=\"374\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230808134431\/07-24-23_TwitterLogoEvolution_Palette-600x286.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230808134431\/07-24-23_TwitterLogoEvolution_Palette-350x167.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230808134431\/07-24-23_TwitterLogoEvolution_Palette.jpg 677w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The vibrant light blue shade used in the original Twitter logo carries <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/colors-and-emotions\/\">various meanings<\/a>, such as trust, stability, and communication. It was a strategic choice, as Twitter aimed to create a platform where users could share their thoughts and ideas openly, fostering a sense of trust and reliability in the process.<\/p>\n<h3>Frequently asked questions about the Twitter logo<\/h3>\n<h4>When was the first Twitter logo created?<\/h4>\n<p>The first Twitter logo was created in 2005 before the official debut of the Twitter platform. The original logo was a slime-green wordmark with the name \u201cTwittr\u201d.<\/p>\n<h4>Why did Twitter change its logo over the years?<\/h4>\n<p>The Twitter logo evolved over the years from a wordmark to a minimalist blue bird <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/emblem-logos\/\">emblem<\/a>. As the brand expanded globally, so too did its brand recognition. After many years with a wordmark logo, Twitter felt the brand\u2019s association with the bird icon was strong enough that it could drop the company name from the logo altogether.<\/p>\n<h4>What is the significance of the Twitter bird in the logo?<\/h4>\n<p>Larry, the Twitter bird, was named after Larry Bird, the three-time MVP winner who played for the Boston Celtics. Co-founder Biz Stone hailed from Boston and associated the name Larry with greatness, hence affectionately naming the Twitter bird after the champion all-star.<\/p>\n<h4>Are there any hidden meanings in the Twitter logo?<\/h4>\n<p>The Twitter bird logo represented freedom and possibility while also signifying Twitter\u2019s main use case, to \u201ctweet\u201d ideas out to the public. The recent rebrand of Twitter\u2019s logo to \u201cX\u201d reflects the changes intended to platform to become an \u201ceverything app\u201d<\/p>\n<h4>Why did Elon Musk rebrand Twitter?<\/h4>\n<p>In a series of posts, Twitter CEO Linda Yaccarino said that the rebrand is the beginning of a series of moves to push the app in a new direction. Allegedly, X will become a central space for audio and video messaging as well as payment and banking. Musk proposes that X will evolve to become a global marketplace for ideas, goods, and services.<\/p>\n<p>The evolution of the Twitter logo mirrors the brand&#8217;s transformation from a simple texting service to a global platform for communication. It encapsulates the brand&#8217;s journey, its vision, and its commitment to connecting people worldwide. It&#8217;s more than just an icon \u2013 it embodies Twitter&#8217;s identity and ethos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Twitter was just a fledgling social media platform in 2005, its founders, Jack Dorsey, Biz Stone, and Evan Williams, recognized the need for a logo design to represent their creation. Thus, the first-ever Twitter logo was born, marking the beginning of a global phenomenon in social networking. After Elon Musk\u2019s takeover in 2022, the [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":26418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter&#039;s Shocking Logo Evolution from Bird to X | Looka<\/title>\n<meta name=\"description\" content=\"Explore the Twitter logo evolution, from its slime green beginnings to the iconic blue bird logo, to Elon Musk&#039;s X 2023 rebrand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/twitter-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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