{"id":26497,"date":"2023-08-02T15:15:33","date_gmt":"2023-08-02T19:15:33","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=26497"},"modified":"2023-08-02T15:42:07","modified_gmt":"2023-08-02T19:42:07","slug":"google-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/google-logo\/","title":{"rendered":"Google Logo Evolution: The Colorful Journey of an Iconic Brand"},"content":{"rendered":"

Instantly recognizable by 4.9 billion internet users<\/a>, the Google logo is by far the most visible logo in the world. It\u2019s a part of everyone’s day-to-day life, whether you\u2019re looking for funny cat videos, or what the definition of \u201cubiquitous\u201d is.<\/p>\n

But how did it all start? What made the Google logo design so successful? We\u2019ll dive into the complete Google logo history with a design industry leader and the Co-Founder of Type-Together<\/a>, Viktoria Burian.<\/p>\n

The Google logo history<\/h2>\n

Google originally started as a search engine project called \u201cBackrub\u201d at Stanford in 1996. The founders, Sergey Brin and Larry Page, wanted to organize all of the information on the internet in an easily accessible way.<\/p>\n

Fortunately for us, the name \u201cBackrub!\u201d was soon scrapped.<\/p>\n

\"Backrub

source: www.exchange4media.com<\/p><\/div>\n

After some tweaks and a business name<\/a> change, Google was founded in 1998. Google nailed the search algorithm and quickly became the world’s most popular search engine (Sorry, Yahoo!).<\/p>\n

Fun fact: Google was supposed to be named Googol! But it was accidentally misspelled and Page found this name more appealing. A Googol is a math term for the number one with 100 zeros after it. <\/div>\n

Today, Google is the most recognizable brand in the world. The Google logo has changed over the decades to stay relevant and inclusive of its ever-growing international audience. It\u2019s a prime example of a logo that\u2019s adaptable and applicable to future ventures!<\/p>\n

\u201cA logotype expresses contemporary visual culture, development, and taste. It also communicates a company\u2019s attitude and core activity\u201d – Veronika Burian, Co-Founder of Type-Together.<\/strong><\/p>\n

But where did it all begin? How has the Google logo been updated to reflect its global standing?<\/p>\n

\"google<\/p>\n

The original Google logo<\/h3>\n

This first Google logo was a straightforward affair. It was designed by Sergey Brin, using a free graphics program. It\u2019s got a retro Wordart vibe, which was all the rage back then.<\/p>\n

It epitomized the raw, unpolished spirit of a venture taking its first steps.<\/p>\n

\"google

Source: Wikipedia.org<\/p><\/div>\n

The Baskerville Bold typeface and brave, yet playful, logo colors<\/a> caught the attention of Google\u2019s audience. It was simple, fun, and original! <\/div>\n

There\u2019s no rhyme or reason as to why Google chose these brand colors. But, there\u2019s speculation that the first Google logo was inspired by the Lego tower that stored the tech giant\u2019s first server.<\/p>\n

\"google's

Source: Paulo Silveira on Twitter<\/p><\/div>\n

It was a short-lived logo design but an iconic one nonetheless. Sergey was no graphic designer. This rendition only lasted a month before Google decided it needed a change.<\/p>\n

Google’s first official logo (1997-1998)<\/h3>\n

In 1997, Google presented its first official logo, a classic 90s creation with an exclamation point at the end. A subtle jab at Yahoo!, perhaps?<\/p>\n

\"google<\/p>\n

The use of a serif font<\/a> provided a sense of authority and trust. Essential for a company that wants users to rely on it for the world\u2019s information. Serif fonts were also having a moment in that era!<\/p>\n

\u201cIf we are not trusted, we have no business\u201d Larry Page quote.<\/strong><\/p>\n

But, Google was careful not to shake off its playful spirit.<\/p>\n

The team introduced more shadows and gave the lettering more rounded notes. And of course, changed the first \u2018G\u2019 from green to blue.<\/p>\n

The logo epitomized the design trends of the late 90s with its simplicity, brighter colors, and 3D effect.<\/div>\n
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Design your own pixel-perfect logo! <\/h2>\n \n \n