{"id":26531,"date":"2023-08-15T18:34:43","date_gmt":"2023-08-15T22:34:43","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=26531"},"modified":"2024-01-09T13:11:24","modified_gmt":"2024-01-09T18:11:24","slug":"what-makes-a-good-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-makes-a-good-logo\/","title":{"rendered":"What Makes a Good Logo: A Guide for Small Business Owners"},"content":{"rendered":"<p>Your logo is the face of your business. So, having an aligned and recognizable logo design is critical to standing out and building trust. But what makes a good <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\">logo design<\/a>? What does it take to create a design that resonates with people and stands the test of time?<\/p>\n<p>We&#8217;ll explore the key elements of what makes a good logo, with logo design tips from branding agencies and logo designers.<\/p>\n<h2>Why do you need a logo?<\/h2>\n<p>Your business needs a brand as much as it needs its product or service. Here\u2019s why:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Recognition and memorability:<\/strong> A logo helps customers recognize and remember your brand identity.<\/li>\n<li><strong>Differentiation:<\/strong> It sets you apart from the competition.<\/li>\n<li><strong>Trust-building:<\/strong> A logo helps establish trust with consumers.<\/li>\n<li><strong>Customer loyalty:<\/strong> Over time, a logo can build customer loyalty as they become more familiar with your brand and offerings.<\/li>\n<li><strong>Consistency:<\/strong> A logo helps ensure brand consistency across all marketing materials and channels. This is pivotal to building trust.<\/li>\n<\/ul>\n<p><\/div>\n<p>After all, what\u2019s the point of having an incredible product if people aren\u2019t sold on the brand?<\/p>\n<h2>Principles of iconic logo design<\/h2>\n<p>All <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/iconic-logos\/\">iconic logos<\/a> share common elements, utilized uniquely according to the brand&#8217;s vision and idea. Here are the key elements found in great logo design:<\/p>\n<ul>\n<li><strong>Memorability<\/strong>: An iconic logo is easily remembered by consumers. Memorable logos offer a unique design, feeling, and message.<\/li>\n<li><strong>Versatility<\/strong>: These logos adapt well across all platforms and sizes, maintaining their impact and legibility.<\/li>\n<li><strong>Relevance<\/strong>: Good logo design aligns with the brand&#8217;s industry, target audience, and identity, enhancing its connection with the consumers.<\/li>\n<li><strong>Timelessness<\/strong>: Despite changing <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/graphic-design-trends\/\">design trends<\/a>, good logo remains effective and relevant, demonstrating its timeless appeal.<\/li>\n<li><strong>Uniqueness and originality<\/strong>: These logos are distinct and original, setting the brand apart from competitors.<\/li>\n<\/ul>\n<div class=\"altpull\">\u201cThe designer of the famed Twitter bird icon once told me: \u2018Only do one trick.\u2019 It forces you to prioritize simplicity and not over-design. The smartest businesses are those with the simplest solution to solving a problem, and this philosophy carries through to branding.\u201d \u2013 Leif Abraham, CEO &amp; Co-Founder, AND CO<\/div>\n<p>Above all &#8211; <strong>a logo should be simple<\/strong>. Every element should be carefully chosen to represent your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/visual-identity\/\">visual branding<\/a>. So, now that you\u2019ve got the elements down, how do you go about designing a good logo?<\/p>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Looka does this for you. Try it out below!<\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>What makes a good logo design?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26564\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815155851\/08-10-23_WhatMakesAGoodLogo_Infographic-600x376.jpg\" alt=\"WhatMakesAGoodLogo_Infographic\" width=\"784\" height=\"492\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815155851\/08-10-23_WhatMakesAGoodLogo_Infographic-600x376.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815155851\/08-10-23_WhatMakesAGoodLogo_Infographic-768x482.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815155851\/08-10-23_WhatMakesAGoodLogo_Infographic-350x219.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815155851\/08-10-23_WhatMakesAGoodLogo_Infographic.jpg 1000w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Let&#8217;s get into the practical aspects of what makes a good logo. We\u2019ll outline the main design elements along with examples and pro tips.<\/p>\n<h3>1. Color in logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26550 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231242\/WhatMakesAGoodLogo_COLOR-600x198.jpg\" alt=\"importance of color infographic\" width=\"784\" height=\"258\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231242\/WhatMakesAGoodLogo_COLOR-600x198.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231242\/WhatMakesAGoodLogo_COLOR-768x253.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231242\/WhatMakesAGoodLogo_COLOR-350x115.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231242\/WhatMakesAGoodLogo_COLOR.jpg 992w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Color is critical in logo design. <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/colors-and-emotions\/\">Colors can evoke emotions<\/a> and convey a brand&#8217;s message instantly. The colors you choose for your logo should align with the brand&#8217;s personality and capture attention without overpowering the design.<\/p>\n<div class=\"altpull\">\u201cColor is one of the most identifiable components of a visual identity, so if no competitors are using a specific color, it\u2019s a color you can own as a business, which immediately allows you to stand out from the crowd with little effort.\u201d \u2013 Ian Paget, Founder, Logo Geek <\/div>\n<p><strong>Examples of color in logo design<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26552 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1-600x431.jpg\" alt=\"mastercard logo\" width=\"784\" height=\"564\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1-600x431.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1-1024x736.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1-768x552.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1-350x252.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231247\/mastercard-logo-1.jpg 1410w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<div id='gallery-1' class='gallery galleryid-26531 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design.png\" class=\"attachment-full size-full\" alt=\"tiffany and co. logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231223\/tiffany-logo-design-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1.png\" class=\"attachment-full size-full\" alt=\"airbnb logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231205\/airbnb-logo-1-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul>\n<li><strong>Tiffany &amp; Co<\/strong>: The logo\u2019s &#8220;Tiffany Blue&#8221; is a prime example of the power of color in logo design. This distinct shade of light blue exudes a sense of elegance, sophistication, and exclusivity that aligns with the brand&#8217;s luxury image. It&#8217;s so iconic that the color is instantly recognizable!<\/li>\n<li><strong>MasterCard<\/strong>: The red signifies boldness and dynamism, while the yellow stands for optimism and prosperity. The vibrant colors interconnect to echo MasterCard&#8217;s vision of connecting consumers and businesses worldwide.<\/li>\n<li><strong>Airbnb<\/strong>: The use of a warm pink color suggests a sense of passion, love, and hospitality, aligning with Airbnb&#8217;s mission to create a sense of belonging wherever you travel.<\/li>\n<\/ul>\n<div class=\"altpull\"> Learn more about choosing <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-colors\/\">brand colors<\/a> that resonate with your brand, industry, and audience. <\/div>\n<h3>2. The importance of shape in logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26548 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231239\/WhatMakesAGoodLogo_SHAPE-600x195.jpg\" alt=\"importance of shape in logo design infographic\" width=\"784\" height=\"254\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231239\/WhatMakesAGoodLogo_SHAPE-600x195.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231239\/WhatMakesAGoodLogo_SHAPE-768x249.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231239\/WhatMakesAGoodLogo_SHAPE-350x113.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231239\/WhatMakesAGoodLogo_SHAPE.jpg 993w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Shapes in logo design are powerful enough to create an emotional association with your brand. Whether it&#8217;s a circle implying unity or a square symbolizing stability, the shape of your logo has a substantial impact on how it&#8217;s perceived.<\/p>\n<p><strong>The world\u2019s top brands choose specific shapes to further their messaging.<\/strong><\/p>\n<p>Slack\u2019s logo design concept conveys connectivity and interaction. The logo symbol features overlapping rectangles and circles, forming a unique hashtag-like symbol that represents the brand&#8217;s core values of communication, community, and collaboration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26555 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-600x153.png\" alt=\"slack logo\" width=\"784\" height=\"200\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-600x153.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-1024x261.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-768x196.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-1536x392.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-2048x522.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231308\/slack-logo-1-350x89.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Below, the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/circle-logo-design\/\">circle shape<\/a> in the Spotify logo represents unity and community, important for their music platform. The <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/famous-triangle-logos\/\">triangle shape<\/a> in the Adidas logo represents progress &#8211; perfectly fitting for a fitness and sports brand!<\/p>\n<div id='gallery-2' class='gallery galleryid-26531 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo.png\" class=\"attachment-full size-full\" alt=\"adidas logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231157\/adidas-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4.png\" class=\"attachment-full size-full\" alt=\"spotify logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231145\/2-4-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Learn more about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-shapes-meanings\/\">logo shapes<\/a> and how to choose the right one for your brand. <\/div>\n<h3>3. Typography and logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26547 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231238\/08-10-23_WhatMakesAGoodLogo_TYPOGRAPHY-600x199.jpg\" alt=\"what makes a good logo typography infographic\" width=\"784\" height=\"260\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231238\/08-10-23_WhatMakesAGoodLogo_TYPOGRAPHY-600x199.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231238\/08-10-23_WhatMakesAGoodLogo_TYPOGRAPHY-768x254.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231238\/08-10-23_WhatMakesAGoodLogo_TYPOGRAPHY-350x116.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231238\/08-10-23_WhatMakesAGoodLogo_TYPOGRAPHY.jpg 993w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Typography is an essential element in logo design. The font and typeface chosen can communicate a lot about a brand&#8217;s character \u2013 whether it&#8217;s serious, fun, traditional, or modern. The key is ensuring legibility and coherence with the brand&#8217;s overall aesthetic.<\/p>\n<div class=\"altpull\">\u201cIf I had to provide a single most important tip in designing a logo, it would be to avoid common typefaces. Unique typography in logo design is an extremely simple way to look professional.\u201d \u2013 Erik Pitzer, Graphic Designer, Illumine8 Marketing &amp; PR<\/div>\n<p>Most <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">wordmark logos<\/a> rely on a thoughtful logo font choice that reflects their brand and industry and works seamlessly with their brand colors. Think of Pinterest, Lyft, or Sony &#8211; the deliberate use of typography is sometimes the only trick you need to make a good logo design.<\/p>\n<p><strong>Examples of typography in logo design<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26570\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo-600x196.png\" alt=\"Coca-Cola_logo\" width=\"784\" height=\"256\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo-600x196.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo-1024x335.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo-768x251.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo-350x114.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194506\/Coca-Cola_logo.png 1200w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<div id='gallery-3' class='gallery galleryid-26531 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo.png\" class=\"attachment-full size-full\" alt=\"google sans logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194604\/google-sans-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design.png\" class=\"attachment-full size-full\" alt=\"vogue logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230815194615\/vogue-logo-design-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul>\n<li><strong>Coca-Cola<\/strong>: The script lettering of Coca-Cola\u2019s timeless logo is one of the most recognizable in the world. The flowing and rounded letters are a great example of a typeface that reflects the brand&#8217;s inviting and friendly image.<\/li>\n<li><strong>Google<\/strong>: The Google logo is a master class in simplicity and color. The sans-serif typeface is modern, approachable, and playful, mirroring the company&#8217;s innovative and user-friendly ethos.<\/li>\n<li><strong>Vogue<\/strong>: The bold, tall letters of Vogue&#8217;s logo evoke sophistication, glamour, and style, perfectly aligning with the high-fashion magazine&#8217;s brand identity.<\/li>\n<\/ul>\n<div class=\"altpull\"> Learn more about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/choosing-and-using-your-logo-font\/\">logo fonts<\/a> and how to choose the right one. <\/div>\n<h3>4. Symbolism in memorable logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26546 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231237\/08-10-23_WhatMakesAGoodLogo_SYMBOLISM-600x197.jpg\" alt=\"what makes a good logo symbolism infographic\" width=\"784\" height=\"258\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231237\/08-10-23_WhatMakesAGoodLogo_SYMBOLISM-600x197.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231237\/08-10-23_WhatMakesAGoodLogo_SYMBOLISM-768x253.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231237\/08-10-23_WhatMakesAGoodLogo_SYMBOLISM-350x115.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231237\/08-10-23_WhatMakesAGoodLogo_SYMBOLISM.jpg 994w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Symbolism in logos can convey a deeper meaning or story. Using <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-pick-a-logo-symbol-for-your-brand\/\">logo symbols<\/a> that resonate with your target audience can enhance brand recognition and recall.<\/p>\n<div class=\"altpull\">\u201c[A logo] must respond to the most basic of needs like recognizability, and the interpretation of the simple idea attached to the product, or venture, it represents. But there\u2019s another level\u2026here has to be visual poetry. It must spark conversations and stories.\u201d\u2013 Pablo Juncadella, Design Director at <a href=\"https:\/\/wearemucho.com\/\" target=\"_blank\" rel=\"noopener\">Mucho<\/a><\/div>\n<p><strong>Examples of symbolism in logo design<\/strong><\/p>\n<div id='gallery-4' class='gallery galleryid-26531 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2.png\" class=\"attachment-full size-full\" alt=\"mailchimp logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231115\/mailchimp-logo-2-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol.png\" class=\"attachment-full size-full\" alt=\"starbucks siren logo symbol\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231122\/starbucks-siren-logo-symbol-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div id='gallery-5' class='gallery galleryid-26531 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo.png\" class=\"attachment-full size-full\" alt=\"twitter bird symbol logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231134\/twitter-bird-symbol-logo-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol-.png\" class=\"attachment-full size-full\" alt=\"apple logo symbol\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol-.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231109\/apple-logo-symbol--365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul>\n<li><strong>Mailchimp<\/strong>: The platform&#8217;s name itself suggests a &#8220;mail chimp,&#8221; and that\u2019s exactly their logo\u2013 a friendly and approachable chimp&#8217;s face. This makes the brand recognizable and memorable while alluding to its fun and friendly brand personality.<\/li>\n<li><strong>Starbucks Siren<\/strong>: The Starbucks siren, is a two-tailed mermaid derived from Greek mythology. This symbol conveys a sense of allure and mystery and speaks to the maritime history of coffee and the city of Seattle, where Starbucks was founded.<\/li>\n<li><strong>Twitter Bird<\/strong>: The bird, aptly named &#8220;Larry,&#8221; (RIP) symbolizes freedom of expression and free-form chatter. The use of a bird also mirrors <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/twitter-logo\/\">Twitter\u2019s<\/a> functions of tweeting and following, creating a strong resonance with users.<\/li>\n<li><strong>Apple logo<\/strong>: The bitten <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/apple-logo\/\">apple logo<\/a> symbolizes knowledge (from the story of Adam and Eve), innovation, and of the fruit that led to the discovery of gravity. It\u2019s a loaded symbol!<\/li>\n<\/ul>\n<h3>5. Balance and proportion in logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26549 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231240\/08-10-23_WhatMakesAGoodLogo_BALANCE-PROPORTION-600x198.jpg\" alt=\"what makes a good logo balance proportion infographic\" width=\"784\" height=\"259\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231240\/08-10-23_WhatMakesAGoodLogo_BALANCE-PROPORTION-600x198.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231240\/08-10-23_WhatMakesAGoodLogo_BALANCE-PROPORTION-768x253.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231240\/08-10-23_WhatMakesAGoodLogo_BALANCE-PROPORTION-350x115.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231240\/08-10-23_WhatMakesAGoodLogo_BALANCE-PROPORTION.jpg 991w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>A balanced design is pleasing to the eye and tends to be more effective. Whether it&#8217;s symmetry or asymmetry, a well-proportioned logo can create a sense of harmony and cohesion.<\/p>\n<p>There are two types of balance in logo design: symmetrical and asymmetrical.<\/p>\n<p><strong>Symmetrical balance<\/strong>: This means balance when elements of the logo are mirrored along a central axis. This creates a sense of stability and formality. An excellent example of this is the McDonald&#8217;s golden arches logo, where the &#8216;M&#8217; is perfectly balanced on both sides. Chanel\u2019s interlocking \u201cC\u201d is also a great example of symmetry.<\/p>\n<div id='gallery-6' class='gallery galleryid-26531 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-makes-a-good-logo\/chanel-logo-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-600x600.png\" class=\"attachment-medium size-medium\" alt=\"chanel logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231058\/chanel-logo.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-makes-a-good-logo\/mcdonalds-logo-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-600x600.png\" class=\"attachment-medium size-medium\" alt=\"mcdonalds logo\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231042\/mcdonalds-logo.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>Asymmetrical balance<\/strong>: Involves different elements that have equal visual weight. The design still feels balanced, despite not being mirrored. This type of balance can make a logo more dynamic and interesting. In the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/nike-logo\/\">Nike &#8216;Swoosh&#8217; logo<\/a>; the weight of the &#8216;Swoosh&#8217; balances perfectly with the weight of the brand name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26554 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-600x450.jpeg\" alt=\"nike logo\" width=\"784\" height=\"588\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-600x450.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-768x576.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-350x263.jpeg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1.jpeg 866w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Proportion: This refers to the size relationship between elements in a design<\/strong>. It&#8217;s crucial to maintain consistent proportions to ensure visual harmony. Be mindful of the size of each element&#8217;s <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-visual-hierarchy\/\">visual hierarchy<\/a> in relation to others. This includes the logo&#8217;s text and any shapes or symbols.<\/p>\n<h3>6. Scalability in logo design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26545 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231236\/08-10-23_WhatMakesAGoodLogo_SCALABILITY-600x198.jpg\" alt=\"what makes a good logo scalability infographic\" width=\"784\" height=\"258\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231236\/08-10-23_WhatMakesAGoodLogo_SCALABILITY-600x198.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231236\/08-10-23_WhatMakesAGoodLogo_SCALABILITY-768x253.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231236\/08-10-23_WhatMakesAGoodLogo_SCALABILITY-350x115.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231236\/08-10-23_WhatMakesAGoodLogo_SCALABILITY.jpg 993w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Start your own logo design process by asking yourself: Where will you <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-print-your-logo\/\">place your logo<\/a>?<\/p>\n<p>A good logo should retain its legibility and aesthetic appeal at any size &#8211; whether it&#8217;s on a business card, a billboard, or a digital banner. This ensures your brand is recognizable across all mediums and platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26551 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-600x204.jpg\" alt=\"logo scaling example\" width=\"784\" height=\"267\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-600x204.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-1024x349.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-768x261.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-1536x523.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example-350x119.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231244\/logo-scaling-example.jpg 1862w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Here\u2019s what to avoid when considering scalability:<\/strong><\/p>\n<ul>\n<li>Avoid intricate details or delicate patterns that may become unclear when the logo is scaled down.<\/li>\n<li>Complex or elaborate designs can lose their definition when miniaturized.<\/li>\n<li>Use text that remains legible in all sizes.<\/li>\n<li>Avoid relying on color to distinguish different elements of your logo as it may be lost in grayscale or monochrome settings.<\/li>\n<li>Prioritize simplicity, clarity, and high contrast for perfect scalability.<\/li>\n<\/ul>\n<h2>The cost of good logo design<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26556 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231330\/How-Much-Does-a-Logo-Cost_D2-1-600x279.png\" alt=\"how much does a logo cost infographic\" width=\"784\" height=\"365\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231330\/How-Much-Does-a-Logo-Cost_D2-1-600x279.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231330\/How-Much-Does-a-Logo-Cost_D2-1-768x357.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231330\/How-Much-Does-a-Logo-Cost_D2-1-350x163.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231330\/How-Much-Does-a-Logo-Cost_D2-1.png 1000w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Logo design costs can vary widely based on:<\/p>\n<ul>\n<li>Designer&#8217;s expertise<\/li>\n<li>The complexity of the design<\/li>\n<li>Specific brand requirements<\/li>\n<\/ul>\n<p>A freelance logo designer may charge between<strong> $100 to $1,500<\/strong> for a logo.<\/p>\n<p>Design agencies charge more, and require more of your time. Prices can range from<strong> $1,000 to $10,000 <\/strong>or more.<\/p>\n<p>Pre-made logo templates can be obtained for <strong>less than $100<\/strong>, but they lack uniqueness and tailor-made design.<\/p>\n<div class=\"altpull\"> If you\u2019re looking for the middle ground between these options, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">Looka\u2019s logo maker<\/a> has you covered. Our logo maker applies these logo design principles for you so that you can focus on creating the perfect logo. <\/div>\n<p>A well-designed, professional logo is an investment that can significantly contribute to your brand&#8217;s success over time. Start by creating your logo on Looka!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your logo is the face of your business. So, having an aligned and recognizable logo design is critical to standing out and building trust. But what makes a good logo design? What does it take to create a design that resonates with people and stands the test of time? We&#8217;ll explore the key elements of [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":26563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Good Logo: A Guide for Small Business Owners | Looka<\/title>\n<meta name=\"description\" content=\"What makes a good logo? Check out the principles and elements of good logo design and how you can design your own. With expert tips included!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-makes-a-good-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Logo: A Guide for Small Business Owners | Looka\" \/>\n<meta property=\"og:description\" content=\"What makes a good logo? Check out the principles and elements of good logo design and how you can design your own. 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