{"id":26702,"date":"2023-09-06T14:33:52","date_gmt":"2023-09-06T18:33:52","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=26702"},"modified":"2023-09-06T14:34:03","modified_gmt":"2023-09-06T18:34:03","slug":"combination-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/combination-logo\/","title":{"rendered":"Combination Logos: A Quick Guide (with 20+ Examples!)"},"content":{"rendered":"<p>From indie breweries to tech behemoths, combination logos are one of the most popular ways to highlight your brand character in the blink of an eye.<\/p>\n<p>In this blog, we\u2019ll take you through what you need to create a winning combination logo, from key design elements, to some do\u2019s and don\u2019ts of combination logo design, plus a ton of examples along the way.<\/p>\n<p>So get ready to combine your brain and your eyeballs, because we\u2019re about to get our knowledge on!<\/p>\n<h2>What is a combination logo?<\/h2>\n<div id='gallery-1' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230704164001\/06-10-23_SerifLogo_3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230704164001\/06-10-23_SerifLogo_3-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"serif logo font with modern and edgy branding\" aria-describedby=\"gallery-1-26282\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230704164001\/06-10-23_SerifLogo_3-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230704164001\/06-10-23_SerifLogo_3-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230704164001\/06-10-23_SerifLogo_3.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-26282'>\n\t\t\t\tCreated on Looka logo maker\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230607120623\/Hotel-Logos-2.png'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230607120623\/Hotel-Logos-2-600x462.png\" class=\"attachment-medium size-medium\" alt=\"hotel logo created by looka logo maker\" aria-describedby=\"gallery-1-26040\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230607120623\/Hotel-Logos-2-600x462.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230607120623\/Hotel-Logos-2-350x269.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230607120623\/Hotel-Logos-2.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-26040'>\n\t\t\t\tCreated on Looka logo maker\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Basically, a combination logo is one that combines graphics and text.<\/p>\n<p>Some of the most established logos of all time, like that of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/apple-logo\/\">Apple<\/a>, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/nike-logo\/\">Nike<\/a>, and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/amazon-logo\/\">Amazon<\/a>, are combination logos.<\/p>\n<ul>\n<li>From a design perspective, a combination logo can be <strong>loose<\/strong>, i.e. a simple (but separated) pairing of a logomark and text, which is common for tech and SaaS businesses.<\/li>\n<li>A combination logo can also be <strong>tight<\/strong>. This approach includes a tighter integration of text and graphic, where neither element can be easily separated from the other (think Burger King\u2019s logo).<\/li>\n<\/ul>\n<p>Each end of the combination logo spectrum has different pros and cons, but to sum it up:<\/p>\n<h3>Tight visual design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26716\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-600x360.png\" alt=\"burger king logo\" width=\"784\" height=\"470\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-600x360.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-1024x614.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-768x461.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-1536x922.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-2048x1229.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134628\/Burger-King_Logo-350x210.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Pros<\/strong>:<\/p>\n<ul>\n<li>More visual appeal and immediacy<\/li>\n<li>More original, unique logo styles<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Harder to design and create<\/li>\n<li>Less flexible: design elements are inextricable from one another, so the primary logo has to be used everywhere, even at sizes it might not be as effective or legible<\/li>\n<\/ul>\n<h3>Loose visual design<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26711\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-600x338.png\" alt=\"dropbox logo\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-1024x576.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-1536x864.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-2048x1152.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-350x197.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p><strong>Pros:<\/strong><\/p>\n<ul>\n<li>Super flexible logos. Logo icons can be used independently of text, and vice versa.<\/li>\n<li>Easy to create<\/li>\n<li>Easy to apply<\/li>\n<li>Simple, functional visual appeal<\/li>\n<\/ul>\n<p><strong>Cons:<\/strong><\/p>\n<ul>\n<li>Less exciting and original (sometimes)<\/li>\n<li>More common and less unique<\/li>\n<\/ul>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design your combination logo now! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<h2>When and why to use a combination logo?<\/h2>\n<p>So when should you use a combination logo? And when is it appropriate to use a simpler, loose combination logo, versus a tighter one?<\/p>\n<p>Here are a few key points on why and when to use a combination logo:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>A combination logo can be used in any industry. They\u2019re often seen in sports and apparel, food and drink, technology, and education \u2013 but you\u2019ll see combination logos used everywhere.<\/li>\n<li>Loose combination logos are ideal for tech businesses and startups, given their functional simplicity and flexibility.<\/li>\n<li>Tight combination logos are better suited to industries like fashion, food, and hospitality, given the space for more unique visual designs in these verticals.<\/li>\n<\/ul>\n<p><\/div>\n<h2>Combination logo examples<\/h2>\n<p>Here are some great combination logo examples featuring a range of styles, from recent logo redesigns to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/iconic-logos\/\">iconic logos<\/a> and brand-new designs.<\/p>\n<h3>Lay\u2019s<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26723\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-600x338.png\" alt=\"Lays Logo\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-1024x576.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-1536x864.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-2048x1152.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134747\/Lays-Logo-350x197.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Lay\u2019s logo features a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-cursive-fonts\/\">cursive logo font<\/a> on a red and yellow logo symbol. The punchy colors are a great example of <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/colors-and-emotions\/\">color psychology in design<\/a> and help incentivize action from the viewer (to buy these chips!)<\/p>\n<h3>Amazon<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26722\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-600x252.png\" alt=\"amazon logo\" width=\"784\" height=\"330\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-600x252.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-1024x430.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-768x323.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-1536x646.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-2048x861.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134722\/amazon-logo-350x147.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/amazon-logo\/\">history of the Amazon logo<\/a> culminates with a masterclass in logo design. We\u2019ve talked about it at length already, but to sum it up, the logo uses a mix of visual metaphor and clean font design to achieve a balanced, powerful combination wordmark logo.<\/p>\n<h3>Nike<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26554\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-600x450.jpeg\" alt=\"nike logo\" width=\"784\" height=\"588\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-600x450.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-768x576.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1-350x263.jpeg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230814231306\/nike-logo-1.jpeg 866w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Although Nike now uses <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/nike-logo\/\">the Swoosh logo<\/a> as its main brand mark, you can\u2019t think of Nike without seeing the classic font in your mind\u2019s eye. The combination logo version is a household symbol for a reason, standing for Nike\u2019s no-nonsense message, motion, and craftsmanship.<\/p>\n<h3>Spotify<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26720\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-600x180.png\" alt=\"spotify logo\" width=\"784\" height=\"235\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-600x180.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-1024x307.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-768x231.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-1536x461.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-2048x615.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134707\/Spotify_Logo_CMYK_Green-350x105.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The Spotify logo is a great example of a looser design style. It makes sense to have a logo design that can be broken apart easily, to be used in isolation for <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/app-logo\/\">the app<\/a>.<\/p>\n<p>Spotify is one of many brands that uses an <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/emblem-logos\/\">emblem logo<\/a> that splits off to become an app icon.<\/p>\n<div class=\"altpull\"> Tip: A simple combination logo that pairs a wordmark with a logo icon is flexible. An emblem logo icon can be used in smaller applications, e.g., for social media and apps, while the full combination mark can be used at <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-size-guidelines\/\">a larger scale<\/a>, e.g., on websites or in commercials. <\/div>\n<h3>Wise<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26726\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-600x311.jpg\" alt=\"Wise logo\" width=\"784\" height=\"407\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-600x311.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-1024x531.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-768x398.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-1536x797.jpg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-2048x1062.jpg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906131612\/Wise-logo-350x182.jpg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Wise had one of the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-redesigns-2023\/\">best logo redesigns of 2023<\/a>. Interestingly, Wise\u2019s combination mark is roughly the same weight as the font. Paired with their unique <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/color-combinations\/\">color palette<\/a>, this gives an immediate and memorable effect.<\/p>\n<h3>Adidas<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26312\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150552\/Adidas-famous-logo-600x319.png\" alt=\"Adidas famous logo\" width=\"784\" height=\"417\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150552\/Adidas-famous-logo-600x319.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150552\/Adidas-famous-logo-768x408.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150552\/Adidas-famous-logo-350x186.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230717150552\/Adidas-famous-logo.png 790w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Another iconic sportswear brand with a famous combination mark logo design. The well-known Adidas stripes pair perfectly with the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-sans-serif-fonts\/\">sans serif font<\/a> (ITC Avant Garde Gothic Std Demi &#8211; for you typography nerds).<\/p>\n<h3>Domino&#8217;s Pizza<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26714\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-600x317.jpeg\" alt=\"dominos logo\" width=\"784\" height=\"414\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-600x317.jpeg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-1024x541.jpeg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-768x406.jpeg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-1536x811.jpeg 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-2048x1082.jpeg 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134609\/Dominos-Symbol-350x185.jpeg 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Domino\u2019s brand logo is another powerful pairing of shape, color, and text. In particular, the modern font style goes perfectly with the playful domino symbol.<\/p>\n<h3>Tesla<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26713\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-600x600.png\" alt=\"tesla logo\" width=\"784\" height=\"784\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-1536x1536.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-2048x2048.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134528\/Tesla_logo-365x365.png 365w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Although it looks like the logo for a video game where angry robots fight each other with swords, Tesla&#8217;s unique combination logo is undeniably recognizable. The angular, jagged <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/\">monogram logo<\/a> combines emphatically with highly unique and stylized typography.<\/p>\n<h3>Salesforce<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26607\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230821155757\/salesforce-cloud-logo-600x462.png\" alt=\"salesforce cloud logo\" width=\"784\" height=\"603\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230821155757\/salesforce-cloud-logo-600x462.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230821155757\/salesforce-cloud-logo-350x269.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230821155757\/salesforce-cloud-logo.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The cloud-based software company logo is a dynamic mix of font, color, and shape \u2013 a great example of how to combine multiple elements in an simple way.<\/p>\n<h3>Dropbox<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26711\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-600x338.png\" alt=\"dropbox logo\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-1024x576.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-1536x864.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-2048x1152.png 2048w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134502\/Dropbox-logo-350x197.png 350w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Another combination mark logo that joins loose elements to create a flexible logo that\u2019s instantly recognizable.<\/p>\n<h3>Sundance Film Festival<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26709\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134456\/sundance-logo-600x338.png\" alt=\"sundance logo\" width=\"784\" height=\"441\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134456\/sundance-logo-600x338.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134456\/sundance-logo-768x432.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134456\/sundance-logo-350x197.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134456\/sundance-logo.png 800w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>This is a conceptually brilliant logo and another from our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-redesigns-2023\/\">best redesigns of 2023<\/a>. Sundance\u2019s cinema logo design relies on a tighter style, but this time with a simpler execution.<\/p>\n<h3>Badger Brewery<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26708 size-medium\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery-600x600.webp\" alt=\"badger brewery logo\" width=\"600\" height=\"600\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery-600x600.webp 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery-150x150.webp 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery-350x350.webp 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery-365x365.webp 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134455\/badger-brewery.webp 756w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Designed by <a href=\"https:\/\/www.robot-food.com\/\" target=\"_blank\" rel=\"noopener\">Robot Food<\/a> in August 2023. The Badger Brewery logo is sharp, inviting, and beautifully produced combination logo design.<\/p>\n<h3>Mastercard<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26719 aligncenter\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134706\/Mastercard_new_logo-1200x865-1-600x433.webp\" alt=\"mastercard logo\" width=\"784\" height=\"565\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134706\/Mastercard_new_logo-1200x865-1-600x433.webp 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134706\/Mastercard_new_logo-1200x865-1-350x252.webp 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230905134706\/Mastercard_new_logo-1200x865-1.webp 710w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Mastercard has built so much brand equity in its logo design that it now uses the Mastercard circles in isolation.<\/p>\n<p>However, the MasterCard combination logo was a great example of how to effectively pair shape, color, and text in an immediate and recognizable way.<\/p>\n<h3>Okta<\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26729\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg-600x198.png\" alt=\"okta combination logo\" width=\"784\" height=\"259\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg-600x198.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg-1024x338.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg-768x253.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg-350x116.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906132011\/Okta_logo_2023.svg.png 1200w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The access management company Okta got a solid logo redesign and brand identity update in August, courtesy of <a href=\"https:\/\/athleticsnyc.com\/work\/okta\" target=\"_blank\" rel=\"noopener\">Athletics<\/a> (in collaboration with Okta\u2019s own creatives).<\/p>\n<p>The abstract logo icon is mysterious and reads like a cryptographic symbol. The font is more approachable and softens the security theme. Ultimately, both logo elements here complement each well.<\/p>\n<h2>How to design a combination logo: a quick 5-step guide<\/h2>\n<p>When you break it down, designing your own combination logo isn\u2019t too tricky. But, there are some important design ideas to keep in mind when you\u2019re going through the process.<\/p>\n<p>Here\u2019s a simple 5 step approach to creating a combination logo of your own:<\/p>\n<h3>1. Think of the layout<\/h3>\n<div id='gallery-2' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140729\/Combination-Logos-7-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140729\/Combination-Logos-7-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140729\/Combination-Logos-7-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140729\/Combination-Logos-7.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140727\/Combination-Logos-5-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140727\/Combination-Logos-5-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140727\/Combination-Logos-5-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140727\/Combination-Logos-5.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>A good combination logo typically comes in one of three layouts:<\/p>\n<ul>\n<li>Stacked<\/li>\n<li>Horizontal<\/li>\n<li>Integrated (i.e. tight)<\/li>\n<\/ul>\n<p>Generally, in a loose combination logo like Dropbox\u2019s or Spotify\u2019s, the logo icon is placed to the <strong>immediate left<\/strong> or <strong>immediately above<\/strong> the company name (though on occasion, designers break this template if they have a strong, conceptual reason to do so).<\/p>\n<p>Layout is an important aspect of the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-visual-hierarchy\/\">visual hierarchy<\/a> of your logo, which refers to where your eye is naturally drawn. Additionally, make sure your layout feels balanced.<\/p>\n<p>Does one element draw focus too much? The immediacy of great logos is largely down to the balance of their visual elements.<\/p>\n<div class=\"altpull\"> Tip: If you want to get really smart, play around with <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-negative-space-in-your-logo\/\">positive and negative space<\/a> in your logo. <\/div>\n<h3>2. Choose a font<\/h3>\n<div id='gallery-3' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140726\/Combination-Logos-4-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140726\/Combination-Logos-4-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140726\/Combination-Logos-4-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140726\/Combination-Logos-4.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140730\/Combination-Logos-8-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140730\/Combination-Logos-8-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140730\/Combination-Logos-8-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140730\/Combination-Logos-8.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>If you take a look at our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/font-trends-2023\/\">2023 font trends<\/a>, you\u2019ll see the impact different fonts have on the feel of a logo. Choose a font that emphasizes core aspects of your brand identity, and the character you want to portray.<\/p>\n<p>When choosing a font for your logo, think about the following:<\/p>\n<ul>\n<li>Is your font legible?<\/li>\n<li>Is your font too common? (conversely, is it too unique?)<\/li>\n<li>Is it suitable for your industry? Wacky fonts might work on a food truck, but they won\u2019t fare too well for a tax consultancy.<\/li>\n<\/ul>\n<h3>3. Decide on a logo symbol<\/h3>\n<div id='gallery-4' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140731\/Combination-Logos-9-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140731\/Combination-Logos-9-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140731\/Combination-Logos-9-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140731\/Combination-Logos-9.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140725\/Combination-Logos-3-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140725\/Combination-Logos-3-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140725\/Combination-Logos-3-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140725\/Combination-Logos-3.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Your logo symbol is a microcosm of your brand identity, whether abstractly or concretely. Logo symbols can emphasize the qualities you want to stand out in your logo, or directly show something about the nature of your business.<\/p>\n<p>When picking a logo symbol, consider the following:<\/p>\n<ul>\n<li>How literal or abstract do you want to get with your symbol? Is it something your target audience will immediately get, or will it grow on people as they interact with the rest of your brand?<\/li>\n<li>Does your logo symbol compliment your logo font properly?<\/li>\n<li>Would your logo symbol work well as a standalone\u2013e.g. as a social media icon, or does it only work in combination with your text (there\u2019s no wrong approach to this one.)<\/li>\n<li>Is your logo symbol a good reflection of who you are and what you believe in, and does it sit well within your broader brand identity?<\/li>\n<\/ul>\n<h3>4. Choose your brand colors<\/h3>\n<div id='gallery-5' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140723\/Combination-Logos-1-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140723\/Combination-Logos-1-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140723\/Combination-Logos-1-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140723\/Combination-Logos-1.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140724\/Combination-Logos-2-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"Combination logo made in Looka\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140724\/Combination-Logos-2-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140724\/Combination-Logos-2-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230906140724\/Combination-Logos-2.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Colors play a huge part in the success or failure of a combination logo, and in logos more generally. The psychology of color can influence customers&#8217; associations with a brand, so pick your colors carefully.<\/p>\n<p>Different colors (like bright red) draw the eye much faster than others, so your balance of color can influence your visual hierarchy as a result.<\/p>\n<p>When selecting your logo colors, keep in mind:<\/p>\n<ul>\n<li>Do your color choices work together?<\/li>\n<li>Do your logo\u2019s colors help, or hinder, its visibility?<\/li>\n<li>Are your colors appropriate to the industry you\u2019re in?<\/li>\n<li>Are there certain colors that create obvious associations that would elevate your logo?<\/li>\n<li>Does your logo even need color? Does adding color to either your logo symbol or font enhance the logo\u2019s overall impact?<\/li>\n<\/ul>\n<h3>5. Test, and revise<\/h3>\n<div id='gallery-6' class='gallery galleryid-26702 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151902\/Mechanic-Logos_9-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"looka mechanic logo example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151902\/Mechanic-Logos_9-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151902\/Mechanic-Logos_9-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151902\/Mechanic-Logos_9.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"462\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151901\/Mechanic-Logos_7-600x462.jpg\" class=\"attachment-medium size-medium\" alt=\"looka mechanic logo example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151901\/Mechanic-Logos_7-600x462.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151901\/Mechanic-Logos_7-350x269.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230828151901\/Mechanic-Logos_7.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>All logos evolve over time. Every famous brand goes through numerous iterations of its logo, and you shouldn\u2019t be afraid to either. Logo design involves a process of iteration, by bringing out the elements that work, and ditching the ones that don\u2019t.<\/p>\n<p>On top of this, the function your logo serves will likely change as your brand evolves or as your company shifts its focus. Don\u2019t be afraid to switch things up as you learn!<\/p>\n<h2>Highlight your brand character with a combination logo design<\/h2>\n<p>Combination logos are a great way to tie a logo icon with your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/checklist-how-to-come-up-with-a-catchy-and-creative-business-name\/\">business name<\/a>, and set the tone for how you want your business to be perceived. Here\u2019s our list of do\u2019s and don\u2019ts for when designing your own combination logo!<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li><strong>Do<\/strong> make sure your business name is clearly legible<\/li>\n<li><strong>Don\u2019t<\/strong> go overboard with design elements or color<\/li>\n<li><strong>Do<\/strong> make your logo scalable<\/li>\n<li><strong>Do<\/strong> keep things simple<\/li>\n<li><strong>Don\u2019t <\/strong>make your logo too similar or reminiscent of another famous logo<\/li>\n<li><strong>Do<\/strong> think about how to meaningfully connect word and supporting imagery and graphic elements<\/li>\n<li><strong>Don\u2019t make a logo that you can only use in one context, that\u2019s inflexible, or inaccessible<\/strong><\/li>\n<\/ul>\n<p><\/div>\n<p>Ultimately, starting simple will help you think carefully about how to represent your brand with the least visual information necessary. If you\u2019re ready to start designing your own combination logo, check out our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">logo maker<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From indie breweries to tech behemoths, combination logos are one of the most popular ways to highlight your brand character in the blink of an eye. In this blog, we\u2019ll take you through what you need to create a winning combination logo, from key design elements, to some do\u2019s and don\u2019ts of combination logo design, [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":26725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Combination Logos: A Quick Guide (with 20+ Examples!) | Looka<\/title>\n<meta name=\"description\" content=\"Learn how to design your own combination logo and take a look at some of the most famous examples. 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