For better or worse, the Facebook brand has changed how we socialize.<\/p>\n
<\/p>\n
Facebook\u2019s logo hasn\u2019t gone through the kind of rigorous revisions we\u2019ve seen with some other brands. Interestingly, we\u2019ve seen this same logo trend for a number iconic brands.<\/p>\n
Touchstone brands like Facebook, Apple<\/a>, Nike<\/a> and Amazon<\/a> all seem to have landed on working versions of their current logos back when they first started. What this suggests is that there\u2019s a correlation between timeless ideas, and the timeless logos that represent them.<\/strong><\/p>\n
A simple logo that roughly captures your brand identity<\/a> the first time may only need minor revisions through the years.<\/p>\n
<\/p>\n
Facemash is the brainchild behind the Facebook we know today. Facemash was a notorious attractiveness-comparison app designed by Mark Zuckerberg while still an undergrad at Harvard University in 2003 (which was reportedly terminated after just two days.)<\/p>\n
The logo featured an all-caps, spaced-out modern font on a maroon background.<\/p>\n
<\/p>\n
The first logo featured ‘thefacebook’ as the logo text in square brackets – since the company was still known by that name.<\/p>\n
Immortalized in this classic scene from The Social Network<\/a>, Facebook\u2019s first president and Napster co-founder Sean Parker (played by Justin Timberlake) is attributed with famously prompting the name change that would cement Facebook in the history books.<\/p>\n
<\/p>\n
The first real Facebook logo reigned for a healthy 10-year stretch. This earlier version, a lower-case adaptation of the Klavika font with rounded corners, sitting in a blue rectangle, featured angled ascenders that give the simple logo movement and dynamism.<\/p>\n
It\u2019s a classic for a reason, and has inspired countless wordmark-only tech logos in years since.<\/p>\n