{"id":27345,"date":"2023-11-01T13:53:55","date_gmt":"2023-11-01T17:53:55","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=27345"},"modified":"2023-11-01T13:53:55","modified_gmt":"2023-11-01T17:53:55","slug":"netflix-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/netflix-logo\/","title":{"rendered":"Netflix Logo Evolution: From Initial Designs to the Iconic “Tudum!”"},"content":{"rendered":"

\u00a0With over <\/span>283 million users<\/span><\/a>, Netflix is one of the most popular streaming platforms<\/span> across the globe<\/span>.<\/b>\u00a0<\/span><\/p>\n

Thanks to those two opening bass notes, you can almost <\/span>hear<\/strong> the Netflix logo when you see it.\u00a0<\/span><\/p>\n

But Netflix\u2019s iconic red text logo hasn\u2019t always looked like this, nor were the company\u2019s offerings the same as today. From the brand\u2019s initial iteration as the first online rental DVD company to being the first subscription-based streaming service, Netflix has evolved with the times.\u00a0<\/span><\/p>\n

So let\u2019s grab some popcorn and take a peek at Netflix’s logo history.<\/span><\/p>\n

Netflix history: Creating a new future<\/h2>\n

\"netflix<\/p>\n

In 1997, Netflix was founded in California by Marc Randolph and Reed Hastings, becoming the very first online rental DVD company in the world. The founders fused their marketing and computer science knowledge together and conducted a little experiment.<\/span><\/p>\n

Discovering that DVDs could make it through snail mail when ordered online, the founders hatched their plan, and the company took off. But before their idea could roll into motion, the company would need a logo first.<\/span>\u00a0<\/b><\/p>\n

\u201cNetflix was originally named Kibble. We were concerned about building a service that looked good, but that nobody wanted to use. So, we chose Kibble to remind us of the old advertising adage: \u2018It doesn\u2019t matter how good your dog food advertising campaign is if the dogs won\u2019t eat the dog food.\u2019 – Mark Randolph <\/div>\n

1997-2000: Beating out Blockbuster<\/h2>\n

\"1997<\/p>\n

The Netflix wordmark was set in a capitalized serif font<\/a>, with a film reel that fades from black to purple in a<\/span> gradient<\/span><\/a> transition. The celluloid tape separates the words<\/span> Net <\/span><\/i>and <\/span>Flix<\/span><\/i>, curling around the first word.\u00a0\u00a0<\/span><\/p>\n

The sharp, black, serif typeface signified expertise and complemented the rounded, color graphic, which hinted at artistry. This dynamic logo hit on some of the key features of the film industry.<\/span><\/p>\n

By 1998,<\/span> Netflix.com<\/span><\/a> was officially launched, and within a year, Netflix was ahead of Blockbuster as the top DVD rental service online<\/span>.<\/b> With the development of Netflix\u2019s recommendation algorithm Cinematch, the company became fierce competition.<\/span><\/p>\n

Check out other iconic logos<\/a> here! <\/div>\n

2000-2001: A new logo makes the scene<\/h2>\n

\"2000<\/p>\n

In the year 2000, Netflix came out with an updated (albeit short-lived) version of its logo. Netflix decided to scrap its original logo style and color scheme altogether while simultaneously changing its payment model. The new logo signified<\/span> the company\u2019s change from per-rental payments to unlimited rentals.<\/span><\/p>\n

Nodding to a spinning DVD, the logo had a black, stretched-out disc shape with yellow parenthetic lines on either side. The yellow outlines emanate the glare and shine seen on a DVD in motion.<\/span><\/p>\n

The new typeface shifts noticeably from uppercase to a combination of upper and lowercase. The Netflix <\/span>wordmark<\/span><\/a> was now in a white, thinly-lined sans-serif<\/a>, with the dot above the letter \u201ci\u201d resembling a yellow-outlined TV screen.\u00a0<\/span><\/p>\n

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Design a logo for free now! <\/h2>\n \n \n