{"id":27545,"date":"2023-11-22T17:50:02","date_gmt":"2023-11-22T22:50:02","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=27545"},"modified":"2023-11-22T21:51:34","modified_gmt":"2023-11-23T02:51:34","slug":"what-is-graphic-design","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-graphic-design\/","title":{"rendered":"What Is Graphic Design? A Beginners Guide to Visual Communication"},"content":{"rendered":"

If you\u2019ve ever been struck by a poster, an ad, a website, or even the packaging of your favorite products, then you\u2019ve been influenced by good graphic design. It\u2019s all around you! But, <\/span>what is graphic design, exactly?<\/b>\u00a0<\/span><\/p>\n

Graphic design is the art of visual communication.<\/strong> We\u2019ll dive into the nitty-gritty of the principles and elements that go into great design, along with the various types of graphic design you might want to get into. Don\u2019t worry, it\u2019s all beginner-friendly!<\/span><\/p>\n

We\u2019ve added graphic design examples, resources, expert quotes, and visuals to help you grasp all of the complexities.\u00a0<\/span><\/p>\n

What is graphic design in simple terms?<\/h2>\n

\"What<\/p>\n

Graphic design is the art of creating visual content, which includes using typography, images, colors, and shapes to communicate a message. <\/span>Its ultimate goal is to make information easy to comprehend.\u00a0<\/b><\/p>\n

We\u2019re all visual creatures and graphic design is the result of that! All of its principles and elements are created to best appeal to our eyes.<\/div><\/span><\/p>\n

Graphic Design became a profession during the Industrial Revolution, thanks to advancements in printing technology. The 20th century brought in digital technology, transforming graphic design into the dynamic field it is today. We\u2019ve come a long way from calligraphy and the printing press!<\/span><\/p>\n

Can I learn graphic design on my own?<\/h3>\n

Yes, you can! All it takes is consistent learning and practice. We\u2019ve included resources like courses, YouTube influencers, books, podcasts, and design inspiration websites for you to bookmark at the end of this blog. <\/span><\/p>\n

Here\u2019s what Elliot Ulm, a self-taught graphic designer had to say:<\/span><\/p>\n

\u201cI think that anyone can develop an \u201ceye for design\u201d after being exposed to it for long enough. You start to learn what you think looks good and what doesn\u2019t \u2013 then it\u2019s just a matter of learning the technical elements which are only getting easier to master!”<\/strong>– Elliot Ulm, Graphic Designer<\/p>\n

The fundamentals of graphic design<\/h2>\n

Graphic design isn\u2019t about shooting in the dark and being creative. There are key principles and <\/span>graphic design basics <\/span><\/a>that make it easier to create beautiful work. That\u2019s right! Graphic designers aren\u2019t geniuses, they\u2019re just well-versed in the fundamentals below.<\/span><\/p>\n

The principles of design<\/h3>\n
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  1. Contrast:<\/strong> Emphasizes the difference between elements, such as color, size, or type. It enhances <\/span>visual hierarchy<\/span><\/a> by drawing attention to specific components.<\/span><\/li>\n
  2. Repetition:<\/strong> Involves the consistent use of design elements, establishing a recognizable pattern and reinforcing a uniform visual message.<\/span><\/li>\n
  3. Alignment:<\/strong> The orderly arrangement of elements creates a clean, sharp design that guides the viewer’s eye.\u00a0<\/span><\/li>\n
  4. Proximity:<\/strong> The spatial relationship between elements, grouping related items to create a sense of organization and coherence.<\/span><\/li>\n
  5. Balance:<\/strong> The distribution of visual weight within a design, creating stability and equilibrium, whether symmetrical or asymmetrical.\u00a0<\/span><\/li>\n
  6. Space:<\/strong> The area of <\/span>negative space<\/span><\/a> around and within the design elements, which can be utilized to define importance, create separation, or achieve a sense of lightness and clarity.<\/span><\/li>\n<\/ol>\n

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    <\/span>Oops:<\/b> There\u2019s a\u2026 memorable acronym, hidden in the list. It\u2019ll help you memorize the concepts easily, though! \u00a0<\/div><\/span><\/p>\n

    Naturally, we\u2019ve used graphic design to illustrate these principles below. See how much easier they are to digest visually?\u00a0<\/span><\/p>\n

    \"graphic<\/p>\n

    Next, we\u2019ll cover design elements like color, typography, and shapes to play with in your composition.\u00a0<\/span>This is where you can communicate a unique style in your design. Each of these elements has the power to influence how your design will be perceived:<\/span><\/p>\n

    Graphic design elements<\/h3>\n
    <\/p>\n