{"id":3262,"date":"2019-12-02T12:52:38","date_gmt":"2019-12-02T17:52:38","guid":{"rendered":"https:\/\/marketing.dev.logojoy.com\/?p=3262"},"modified":"2023-04-28T21:18:37","modified_gmt":"2023-04-29T01:18:37","slug":"piggyback-ecommerce-business-ideas","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/piggyback-ecommerce-business-ideas\/","title":{"rendered":"How to Come Up with Piggyback Ecommerce Business Ideas"},"content":{"rendered":"

Ecommerce grew <\/span>20% in 2019 <\/span><\/a>alone, and we are not surprised. With brands like Etsy, Shopify, and Amazon Handmade expanding, online shops are booming like never before.<\/span><\/p>\n

In a world dominated by online shopping, the opportunity to develop an e-commerce business idea is a ripe one! But how do you come up with an idea that will last? Enter piggybacking.\u00a0<\/span><\/p>\n

What is a piggyback business idea?<\/h2>\n

Piggybacking refers to the concept of creating products around successful businesses and trends that are already out in the world.\u00a0In other words, it\u2019s cleverly jumping on the bandwagon of products that are popular.<\/strong><\/p>\n

For example, IKEA is a successful brand that sells furniture and home goods in all different shapes and sizes.<\/p>\n

Because of its huge customer base, piggyback entrepreneurs have been able to cash in by creating and selling IKEA accessories — things like couch legs and custom couch covers that are made for some of the more popular styles in store.<\/p>\n

\"Ikea<\/p>\n

Source: Etsy<\/h6>\n

Successful piggybacking requires an understanding of what\u2019s hot at any given time and determining the longevity of a brand and product. IKEA, for instance, has been around for decades, so it\u2019s safe to say that creating accessories for its products isn\u2019t a flash-in-the pan idea.<\/p>\n

And we only have to look at the explosion of phone covers that emerge every time Apple releases a new model to know that there’s revenue waiting to be snapped up for piggyback businesses.<\/p>\n

\"piggyback<\/p>\n

The great thing about piggybacking is the pre-built audience you have for your product.\u00a0This means you can skip the part where you figure out if there\u2019s an audience for your product and jump straight to the part where you figure out how popular your idea is among those fans.<\/p>\n

How to find piggyback business ideas<\/h2>\n

1. Find a trending product to create a piggyback business idea around.\u00a0<\/strong>Ideally, you want to launch a product around a brand or trend that\u2019s successful, has been around for a while, and continues to be popular. You can start your search by using a range of free tools:<\/p>\n