![\"Twinleaves](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/Twinleaves-screenshot-products.png\")
<\/p>\nEtsy started back in 2005, before selling online was a big deal and before it felt like everyone you talked to had a side business. <\/span><\/p>\n
Aimed crafters, artisans, and artists,\u00a0<\/span>Etsy has grown to\u00a01.98 million sellers, 35.8 million active buyers, and over 50 million products<\/a>, meaning it’s a HUGE market with lots of opportunity — and lots of competition.<\/p>\n
Erin Waters<\/strong> runs\u00a0TwinLeaves Jewelry, where she sells her handmade bohemian-inspired earrings. She also just launched a sister shop called BohoKiddoCo<\/a>.<\/p>\n
Sophie Paton<\/strong> runs\u00a0SPCardsCo<\/a>, where she sells hand-crafted greeting cards for birthdays, weddings, holidays, and more.<\/p>\n
![\"Examples](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/Spcardsco-screenshot-products.png\")
Setting up your Etsy shop: the basics<\/strong><\/h2>\nTo get started, you’ll need to fill out a few details on Etsy<\/a>, including:<\/p>\n
Once your shop is created, you’re ready to move on with design and branding. There are three main spaces at the top of your shop where you can add branded images:<\/p>\n
1. Cover photo<\/strong> – The image that spans the top of your shop (previously known as a banner — you can keep a banner as well as a cover photo, but the banner won’t show up on mobile and will be smaller and less impactful than your cover photo).<\/p>\n
2. Shop icon<\/strong> –\u00a0The image that appears under your cover photo to the left of your store name (usually a logo).<\/p>\n
3. Profile photo<\/strong> –\u00a0The image that appears on the right of your shop under the cover photo (usually a photo of you!)<\/p>\n
Let’s take a look at the TwinLeaves shop:\u00a0<\/strong><\/p>\n
![\"How](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/Twinleaves-with-markup.png\")
<\/p>\n
“I had an idea of what I wanted my cover photo to feel like, which is as if you’re drowning in color and texture,” says Erin of her shop. “<\/span>I purchased the feathers from <\/span>Clipart Brat on Etsy<\/span><\/a>, and found the delicious painted background somewhere else online. I worked on placing the feathers for a long time so it all flows together.<\/span><\/p>\n
Also, ask questions! Most makers I know are happy to share helpful info.”<\/p>\n
Next up is Sophie from SPCardsCo:<\/strong><\/p>\n
I use Canva<\/a>\u00a0<\/span>for designing images to promote particular product lines, new releases, events, and coupon codes. It\u2019s easy to use and you can upload your own images, such as your logo, to create social media posts or a seasonal cover photo. <\/span><\/p>\n
For free photos in my social media posts, I go to Burst<\/a><\/span>; they have a massive range of free stock photos<\/a> to use.<\/span><\/p>\n
To reiterate, the cover photo is the image that spans the top of your shop. The minimum size is 1200 x 300 pixels<\/strong>; Etsy recommends 3360 x 840 pixels<\/strong> for the clearest display.<\/p>\n
You have a few options for your cover photo:<\/strong><\/p>\n
Once you have your cover photo ready and saved, here’s how to add or change it in Etsy:\u00a0<\/strong><\/p>\n
The shop icon is the image that appears under your cover photo to the left of your store name. This is an optimal place to use your logo! If you don’t have one yet, check out our logo ideas<\/a> gallery\u00a0or use our\u00a0logo creator<\/a> to get started.<\/p>\n
To add or change your Etsy shop icon:\u00a0<\/strong><\/p>\n
The profile photo is the image that appears on the right of your shop under the cover photo. It’s usually a picture of you, the shop owner — something that conveys trust and personality.<\/p>\n
To add or change your Etsy profile photo:\u00a0<\/strong><\/p>\n
Running a successful Etsy shop will hinge on your product photos. And, as mentioned above, you won’t be able to create your store until you have at least one product listing.<\/p>\n
Product photos must be at least 1000 pixels wide. Etsy automatically resizes and crops photos from the center — here’s more information on adjusting and sizing listing photos<\/a>.<\/p>\n
Here’s Erin from TwinLeaves on how she photographs products:\u00a0<\/strong><\/p>\n
I would love to have a model to photograph as well. One day!”<\/p>\n
\nAnd here’s Sophie, who outsources her photography:\u00a0<\/strong><\/p>\n
![\"SPCardsCo](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/SPCards-13-300x200.jpg\")
\n\t\t\t<\/dt><\/dl>![\"Handmade](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/SPCards-47-300x200.jpg\")
\n\t\t\t<\/dt><\/dl>\nA note on writing Etsy product descriptions<\/strong><\/h2>\n
“You need a balance of enough information to make your product stand out without bombarding customers with information. Once you\u2019ve written a few listings, you get into the swing of things.<\/p>\n
I came up with a template that I could use for writing my listings, including a main topic sentence, bullet points of product specifications (materials, size, and occasion, and then\u00a0information on postage and packaging, shop policies, and more.” – Sophie, SPCardsCo<\/strong><\/p><\/blockquote>\n
Tips for marketing your Etsy shop<\/strong><\/h2>\n
Once your shop is up and running, you’ll want to show it off. And because Etsy is a super-visual platform, all that work you put into your shop design, product photos, and logo will transfer beautifully to social media. (On that note, you can also see our guide to using your logo on social media<\/a>).<\/p>\n
Sophie also shared how she uses social media to promote SPCardsCo.<\/p>\n
Several blogs have collated various hashtags you can use on social media for the particular type of product you are trying to promote. I love this blog post from Folksy<\/a> and use several of the hashtags they mention, such as #craftsposure and #createmakeshare.<\/p>\n
Key takeaways<\/strong><\/h2>\n
\n
- At minimum, you need a one-word shop name, at least one product listing, and bank account info before you launch your Etsy shop.<\/li>\n
- To brand your shop, you need a cover photo, a shop icon (usually a logo!), and a profile photo. Test how these assets look together and make sure all images are sized correctly!<\/li>\n
- Product photos are super important for a successful Etsy shop. Spend time taking appealing photos, or outsource the task if it’s not your strength.<\/li>\n
- Ask for help! As Sophie points out, there are tons of blog from fellow “Etsians” on how to write product listings, increase your sales, and make your Etsy shop look awesome. Her personal favorite is\u00a0The Ultimate Guide to Etsy from Fuzzy & Birch<\/a>, where you get regular tips, exercises, and guidance on how to set up a successful Etsy business.<\/li>\n
- Social media<\/a> is your friend when it comes to Etsy marketing! By spending time on your product photos, logo, and other branding assets, you’ll have a great head start to creating visuals to share on Facebook, Instagram, and more.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Etsy started back in 2005, before selling online was a big deal and before it felt like everyone you talked to had a side business. Aimed crafters, artisans, and artists,\u00a0Etsy has grown to\u00a01.98 million sellers, 35.8 million active buyers, and over 50 million products, meaning it’s a HUGE market with lots of opportunity — and […]<\/p>\n","protected":false},"author":42,"featured_media":3760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4098],"tags":[],"yoast_head":"\n
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![\"Etsy](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/SPCardsCo-markup-2.png\")
<\/p>\n![\"Feather](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/Twinleaves-earrings-1024x872.jpg\")
<\/p>\n![\"Photo](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/Twinleaves-social-media.png\")
<\/p>\n![\"Picture](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2017\/12\/SPCardsCo-social-media.png\")
<\/p>\n