{"id":4217,"date":"2019-08-09T11:05:55","date_gmt":"2019-08-09T15:05:55","guid":{"rendered":"https:\/\/marketing.dev.logojoy.com\/?p=4217"},"modified":"2019-09-05T16:44:48","modified_gmt":"2019-09-05T20:44:48","slug":"mattress-logo-design","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/mattress-logo-design\/","title":{"rendered":"9 Mattress Logos that Make Sleep Even More Appealing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Remember when people used to go to big-box stores to buy mattresses? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Times have changed with the proliferation of mattress-in-a-box companies that have popped up serving a core Millennial market that craves convenience (and is obsessed with getting a good night&#8217;s sleep).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong visual branding is a must when it comes to these types of companies, because what better advertising space is there than giant boxes that arrive on people&#8217;s doorsteps? Not to mention that this type of packaging makes for\u00a0<a href=\"https:\/\/instagram.com\/p\/Bd_VPK6hofa\/?hl=en&amp;taken-by=tuftandneedle\" target=\"_blank\" rel=\"noopener noreferrer\">cute Instagram props<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After looking at nine mattress logos, we noticed a few common themes:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">Wordmark logos<\/a> (only two of the brands we looked at used symbols)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sans-serif fonts with one standout letter feature, like a swoosh or overlap<\/span><\/li>\n<li><span style=\"font-weight: 400;\">One-word company names\u00a0<\/span><\/li>\n<\/ul>\n<p>Let&#8217;s take a closer look at each brand.<\/p>\n<h2><strong>1. Casper<\/strong><\/h2>\n<p><a href=\"https:\/\/casper.com\/ca\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Casper<\/a> was one of the first mattress-in-a-box players on the scene and continues to lead the pack when it comes to brand awareness.<\/p>\n<p>Its simple, deep-blue wordmark logo stands out with a signature swoop on the end of its \u201cC.&#8221; The letter also serves as a standalone symbol in the company\u2019s favicon and social media profile photos.<\/p>\n<p>For its packaging, Casper opted for crisp white boxes with bold blue stripes, drawing attention to a horizontal, wraparound version of its mattress logo in the middle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14273\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1-600x241.jpg\" alt=\"Casper mattress \" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095821\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-1.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: casper.com<\/h6>\n<h2><strong>2. Endy<\/strong><\/h2>\n<p>This <a href=\"https:\/\/ca.endy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canadian-based mattress company<\/a> is\u00a0named after a legendary character in Greek mythology. The all-caps wordmark logo stands out with a dark pink primary color. Like Casper, the font is straightforward, save for a squiggle in the middle bar of its \u201cE.\u201d<\/p>\n<p>On Endy&#8217;s boxes, the pink logo gets swapped for a grey-blue version running vertically. The pink makes an appearance on the \u201cmade in Canada\u201d stamp and the interior flaps.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14274\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2-600x241.jpg\" alt=\"Endy packaging and branding\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095848\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-2.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: techvibes.com<\/h6>\n<h2><strong>3. Tuft &amp; Needle<\/strong><\/h2>\n<p>Touted as \u201cthe mattress that started it all\u201d in 2012, <a href=\"https:\/\/tuftandneedle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tuft &amp; Needle<\/a> uses a classic-looking wordmark in a skinny, soft gray font. The ampersand is used as a circular symbol for the brand\u2019s favicon, and is spruced up by a bright minty color on its social media channels.<\/p>\n<p>Tuft &amp; Needle&#8217;s boxes display two versions of its name: a vertical wordmark running up one side, and a giant wraparound \u201cT &amp; N\u201d to add visual interest on all sides.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14276\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3-600x241.jpg\" alt=\"Tuft and Needle mattress logo and branding\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095917\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-3.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: stylelullaby.com<\/h6>\n<h2><strong>4. Tulo<\/strong><\/h2>\n<p><a href=\"https:\/\/tulo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tulo<\/a> is a newer player in the market, and is owned by a larger company called Mattress Firm. The brand stands out with bright, youthful colors, and a bubbly logo with the \u201ct\u201d crossed halfway.<\/p>\n<p>Tulo offers three types of mattresses, each with a distinct color scheme (orange, bright pink, and dark pink, respectively). The boxes switch between a white background with colored text, and a colored background with white text to make a statement on delivery days.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14277\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4-600x241.jpg\" alt=\"Tulo \" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730095937\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-4.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: sleepzoo.com<\/h6>\n<h2><strong>5. Helix<\/strong><\/h2>\n<p><a href=\"https:\/\/helixsleep.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Helix<\/a> is one of the only brands on this list to use a symbol in its logo: a line-drawn bed with two layers to highlight the company\u2019s distinctive mattress + foundation product. The symbol is stacked on a spaced-out, all-caps wordmark.<\/p>\n<p>Instead of the usual rectangular box, Helix\u2019s delivers its mattresses in an all-blue hexagonal tube, with its wordmark displayed top-to-bottom on one side.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14281\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5-600x241.jpg\" alt=\"Helix mattress logo and branding\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100018\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-5.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h2>\n<h6 style=\"text-align: center;\">Source: helixsleep.com<\/h6>\n<h2><strong>6. Leesa<\/strong><\/h2>\n<p><a href=\"https:\/\/leesa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leesa<\/a>\u2019s brand focuses on its social impact, including donating one mattress for every ten sold and planting trees with every purchase. This mattress logo is a calming blue wordmark perched on a simple low-profile bed symbol.<\/p>\n<p>While slimmer than Casper\u2019s, Leesa\u2019s boxes have a similar look with blue stripes on an all-white background and a horizontal logo positioned right in the center.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14278\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6-600x241.jpg\" alt=\"Leesa \" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100002\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-6.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h2>\n<h6 style=\"text-align: center;\">Source: stylebyemilyhenderson.com<\/h6>\n<h2><strong>7. Purple<\/strong><\/h2>\n<p>Dubbed the world\u2019s first \u201cno pressure\u201d mattress, <a href=\"https:\/\/purple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purple&#8217;s<\/a> branding includes &#8212; you guessed it &#8212; multiple shades of purple. The logo is a deep eggplant-and-white combo in a rounded font, with the two \u201cps\u201d overlapping with their neighboring letters. A lowercase \u201cp\u201d serves as the brand\u2019s symbol.<\/p>\n<p>Instead of a box, Purple opts for bright tubing with a white version of its logo printed on the side.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14285\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7-600x241.jpg\" alt=\"Purple mattress packaging on doorstep\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100734\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-7.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/h2>\n<h6 style=\"text-align: center;\">Source: onpurple.com<\/h6>\n<h2><strong>8. OSO<\/strong><\/h2>\n<p><a href=\"https:\/\/ososleep.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OSO<\/a> is an offshoot brand of the sleep products company Reverie, with a mattress that can be rotated for different levels of support. Its logo consists of three, spaced-out Os, with the center one splitting off to create an \u201cS\u201d (which also serves as the brand\u2019s symbol).<\/p>\n<p>The classic black-and-white branding continues on the company&#8217;s color-blocked boxes.\u00a0One super cool feature? OSO is a palindrome, and the logo looks the same no matter which way it&#8217;s flipped.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14280\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8-600x241.jpg\" alt=\"Oso mattress logo and branding\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100013\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-8.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: girlsgonesporty.com<\/h6>\n<h2><strong>9. Avocado Green Mattress<\/strong><\/h2>\n<p>Piggybacking on Millennials\u2019 eternal love for avocados, <a href=\"https:\/\/avocadogreenmattress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avocado Green Mattress<\/a> delivers a non-toxic, made-in-California product. The green mattress logo features a slightly compressed, all-caps font with the \u201cO\u201d representing the inside of an avocado (this \u201cO\u201d also serves as the symbol version of the logo).<\/p>\n<p>Keeping with its eco-friendly theme, the company ships its mattresses in plain, unbleached cardboard boxes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14282\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9-600x241.jpg\" alt=\"Avocado mattress branding\" width=\"784\" height=\"315\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9-600x241.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9-768x308.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9-1024x411.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9-350x141.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20190730100215\/9-Mattress-in-a-Box-Companies-with-Great-Logo-DesignArtboard-9.jpg 2045w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h6 style=\"text-align: center;\">Source: avocadogreenmattress.com<\/h6>\n<p>Branding and packaging are vital for making big-box items like mattresses stand out. Looking to have your brand stand out? <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\">Make a logo<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when people used to go to big-box stores to buy mattresses? Times have changed with the proliferation of mattress-in-a-box companies that have popped up serving a core Millennial market that craves convenience (and is obsessed with getting a good night&#8217;s sleep).\u00a0 Strong visual branding is a must when it comes to these types of [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":4240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Mattress Logos that Make Sleep Even More Appealing | Looka<\/title>\n<meta name=\"description\" content=\"Strong visual branding is a must when it comes to mattress-in-a-box companies. 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