{"id":4299,"date":"2022-06-13T11:00:03","date_gmt":"2022-06-13T15:00:03","guid":{"rendered":"https:\/\/marketing.dev.logojoy.com\/?p=4299"},"modified":"2023-04-14T14:39:25","modified_gmt":"2023-04-14T18:39:25","slug":"what-are-brand-guidelines","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-are-brand-guidelines\/","title":{"rendered":"Brand Guidelines: What They Are and How to Create Them (With Examples!)"},"content":{"rendered":"

When you\u2019re starting a new business and you\u2019re not a designer, the idea of building a brand identity<\/a> and creating brand guidelines can be daunting.<\/p>\n

But here\u2019s the thing: consistency is the backbone of an authentic, trustworthy, and recognizable brand and customer experience. This means consistency in the way you look, speak to, and service your customers can build trust and ultimately boost your business.<\/p>\n

In fact, a\u00a0consistent brand presentation can boost revenue by as much as 23%!<\/a><\/p>\n

Staying consistent takes effort. But more importantly, it takes rules.<\/strong><\/p>\n

This is where brand guidelines or a brand style guide come in. They outline all of the brand details and put them in a shareable master document.<\/p>\n

This way, brand consistency is easier to maintain, whether you\u2019re a company of 1 or 100. And your partners and printers will love you.<\/p>\n

In this article, we\u2019ll cover:<\/strong><\/p>\n

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