{"id":5295,"date":"2018-04-02T09:23:22","date_gmt":"2018-04-02T13:23:22","guid":{"rendered":"https:\/\/marketing.dev.logojoy.com\/?p=5295"},"modified":"2021-06-04T13:24:47","modified_gmt":"2021-06-04T17:24:47","slug":"starting-a-lingerie-business","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/starting-a-lingerie-business\/","title":{"rendered":"How Tracey Reed Started an Online Lingerie Business"},"content":{"rendered":"
Tracey Reed started her first lingerie business a few years ago, but admits she didn\u2019t know enough then about how to choose a niche or find her ideal clientele.<\/p>\n
When she launched\u00a0Beguile Intimates in the fall of 2017, she knew exactly what she was going to do differently: pick a focused target market. Her new company sells boudoir-style lingerie to women who \u201cwant to feel empowered to be who they are.\u201d<\/p>\n
Tracey talked to us about how to start an online lingerie business, including finding suppliers, choosing an ecommerce platform, and building a website.<\/p>\n
I’ve always had an entrepreneurial spirit and have run other small businesses on the side. If something doesn’t work, I move on to something new. I figure at some point, one of my ideas will stick!<\/p>\n
I\u2019ve learned so much! First and foremost, you cannot serve everyone. You cannot give every customer exactly what they want when they want it — it\u2019s too large of an undertaking.<\/p>\n
This time around, we\u2019re focused on boudoir-style lingerie for photo shoots and items that make women feel strong and sexy.<\/p>\n
I better understand that identifying your target market is critical to the success of the business. Understanding who you\u2019re selling and marketing to makes it so much easier to understand where your business is going and exactly how to tweak and change things.<\/p>\n
Identifying your target market also allows you to involve your customers in creating and growing your brand. If your target is too broad, it\u2019s nearly impossible to figure out what to change to be more useful and beneficial to your customer.<\/p><\/blockquote>\n
What ecommerce platform do you use? What tips would you have for other people using this platform?<\/strong><\/h3>\n