Examples of famous wordmark logos include Google, Coca-Cola, and Calvin Klein. In these cases, the words have become<\/strong> the visual landmark of the brand identity<\/a>.<\/p>\n \u201cFor example, if I asked anyone to choose an appropriate font for the word ‘Army,’ most of us will picture a heavy stencil typeface, and we would most likely color it in dark green, too.\u201d<\/p>\n Paget says that if you understand your target audience, you can take advantage of these cultural and visual associations to communicate specific messages through the use of font and logo color combinations<\/a>.<\/p>\n While many designers favor wordmarks (also called logotypes) and consider them the most \u201cpure\u201d form of a logo, creating a wordmark when you\u2019re not a designer can be intimidating.<\/p>\n You don\u2019t want your logo to be boring or forgettable. And when you\u2019re starting a business<\/a>, you may need help communicating what you offer, which is difficult without the visual aid of a logo symbol<\/a>.<\/p>\n “A symbol can also have more perceived value to a non-designer, as it feels like more time and energy went into the design.”<\/p>\n Still, Paget adds, a well-designed wordmark is the ideal solution for some businesses. Here are strong cases for choosing this type of logo<\/a>:<\/p>\n Read on for a few tips and ideas for creating a wordmark logo that stands out.<\/p>\n Lets dive into 5 ways you can design a wordmark logo that stands out.<\/p>\n Because wordmarks are built using only letters, choosing a typeface that communicates your brand personality is critical. As Michael Evamy writes in his book, Logo<\/a>, \u201cWords carry meaning; typefaces convey character.\u201d<\/p>\n To start the process of choosing a logo font<\/a>, think of a few adjectives to describe your brand personality<\/a>, such as \u201chelpful\u201d and \u201cenvironment-focused.\u201d Then start looking at font families and typefaces to see if they fit with those adjectives.<\/p>\n Check out the difference between Helvetica, a sans-serif, and Baskerville, a serif font below!<\/p>\n Beyond serif and sans serif fonts, there\u2019s a vast range of font groupings. For example, here’s how we categorize fonts at Looka:<\/p>\n As with any logo style, you also want to pick a typeface that ensures your company name is legible in different sizes and across different channels. To do this, consider:<\/p>\n Here are a few monogram logo examples of standout typefaces:<\/p>\n Sometimes the only thing standing between a “regular” typeface and an eye-catching one is a single character that looks different from the rest. That element of surprise adds to a logo’s memorability — think of the swoosh in the \u201cC\u201d of the Casper logo or the exaggerated “A” in the Braun logo.<\/p>\n While character features don\u2019t work in every case, they can be a fun design element to explore and help you get over the fear of text being boring.<\/p>\n Some typefaces, whether custom or existing, have\u00a0<\/span>character<\/span>\u00a0features on certain letters — for example, extended ligatures, diagonal notches, or other embellishments (as seen on the “o” below).\u00a0<\/span><\/strong><\/p>\n If you do opt for a character feature, make sure you’re doing it for a reason — will you use that letter as your monogram? Does it add emphasis to your company name in the right spot?<\/p>\n When text is the main attraction in a logo, color is a great way to differentiate your brand and draw the eye in.<\/p>\n Think of the cheerful-yet-subdued orange of Etsy, the dark turquoise of the redesigned Kickstarter logo, and the royal purple of Cadbury.<\/p>\n Sometimes choosing a minimalist font<\/a> with a bold color makes everything fall into place (see: Delight Labs).<\/p>\n You can also experiment with color by making one character (or one word within a company name) a different color. Flickr does this with a hot pink \u201cr” and Mobil makes a statement with a red \u201co.\u201d<\/p>\n As with character features, make sure you’re putting emphasis on a letter that makes sense in your company name. Done right, this tactic can be a great way to give your logo identity, especially if you’re using a common logo color like blue.<\/p>\n Designing a white wordmark on a colored background? Remember that your logo will be placed on a white background for many branding applications. To ensure your wordmark looks good everywhere, you’ll need reverse color variations of your logo. (Note: Looka provides these files in our Premium and Enterprise packages<\/a>.)<\/p>\n If you\u2019re designing a wordmark logo (with our logo maker<\/a>, for example) it\u2019s time to get extra picky about spacing — or, more accurately, kerning<\/a>, which is the spacing between each letter in your logo.<\/p>\n The kerning you choose will largely depend on the typeface in your logo:<\/p>\n You can also play around with letter casing to see what best characterizes your brand. Go back to the adjectives you wrote down to describe your business to see what fits.<\/p>\n While title case is the most common, many famous brands make a case (pardon the pun!) for using all lowercase or uppercase letters.<\/p>\n Also, keep in mind that wordmark logos technically don\u2019t have slogans<\/a>. If you want one, make sure it’s short and one word.<\/p>\n Another way that designers add visual interest to wordmarks is to use logo shapes<\/a>.<\/p>\n Showtime puts the first three letters of its name –\u201cSHO\u201d — in a red circle and reverses the color from the rest of the logo, giving it a whole different look than if there was no shape.<\/p>\n Although LinkedIn is a one-word company name, the logo puts a blue box around the \u201cin\u201d to make it visually distinctive. This suggests the “in” feeling of having connections in your industry.<\/p>\n Then there\u2019s the use of stacked text. Uniqlo breaks up its six-letter company name with three letters on each line of its logo to form a square logo<\/a>. Legibility is important here! Make sure your company name is short enough to stack and that the meaning doesn\u2019t get lost on two lines.<\/p>\n![\"Famous](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06121150\/image_grid_1-300x174.png\")
<\/p>\nWhen to choose a wordmark logo<\/h2>\n
\n
\n<\/div><\/li>\n<\/ul>\nHow to design a wordmark logo<\/h2>\n
1. Find the right typeface<\/h3>\n
![\"wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220721150243\/wordmark-logo-examples-600x338.png\"){kind=logo}
<\/p>\n\n
![\"Examples](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140431\/image_grid_2-300x174.png\")
<\/p>\n![\"Example](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/09160159\/font_categories-300x174.png\")
<\/p>\n\n
![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140442\/image_grid_3-300x174.png\")
<\/p>\n2. Use a character feature<\/h3>\n
![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140450\/image_grid_4-300x174.png\")
<\/p>\n![\"Noble](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/09114354\/Noble-design-2-300x199.png\")
<\/span><\/strong><\/p>\n3. Communicate with color<\/h3>\n
![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140458\/image_grid_5-300x174.png\")
<\/p>\n![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140506\/image_grid_6-300x174.png\")
<\/p>\n![\"Facebook](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06141315\/image_grid_71-300x174.png\")
<\/p>\n
\n4. Get detailed with spacing and letter casing<\/h3>\n
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![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140540\/image_grid_8-300x174.png\")
<\/p>\n![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140551\/image_grid_9-300x174.png\")
<\/p>\n5. Play with shape<\/h3>\n
![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140601\/image_grid_10-300x174.png\")
<\/p>\n
![\"Wordmark](\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/04\/06140655\/image_grid_11-300x174.png\")
<\/p>\n