{"id":8523,"date":"2023-12-18T10:52:12","date_gmt":"2023-12-18T15:52:12","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=8523"},"modified":"2024-01-02T12:04:08","modified_gmt":"2024-01-02T17:04:08","slug":"different-types-of-logos","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/different-types-of-logos\/","title":{"rendered":"Types of Logos: How to Choose the Right One (With Examples!)"},"content":{"rendered":"

For small business owners, nailing down the right type of logo is a crucial step in the entrepreneurial journey. It signals the transition from an idea on paper to an up-and-running company!<\/span><\/p>\n

\u00a0<\/span>Naturally, you might feel a lot of pressure to create the perfect logo. We\u2019re here to help dissolve some of that stress and guide you through a few different types of logos to consider, including:<\/span><\/p>\n

<\/p>\n
    \n
  1. Wordmark logos<\/a><\/li>\n
  2. Monogram logos<\/a><\/li>\n
  3. Combination logos<\/a><\/li>\n
  4. Abstract logos<\/a><\/li>\n
  5. Brandmark logos<\/a><\/li>\n
  6. Emblem logos<\/a><\/li>\n
  7. Mascot logos<\/a><\/li>\n<\/ol>\n

    <\/div>\n

    While a logo is only one part of the larger branding picture, having an idea of what you want before going down the design path will ensure you\u2019re creating something that serves you, your business, and your target audience.<\/span><\/p>\n

    \"the<\/p>\n

    But first…what is a logo?<\/h3>\n

    The term “logo” is often used as a catchall to define any emblem a company has designed to visually represent its brand.<\/strong><\/p>\n

    But there are two main categories to logo design:<\/p>\n

      \n
    1. Logos that only consist of type \u2014 denoting the name or initials of a company<\/strong><\/li>\n
    2. Logos containing both text and a symbol<\/strong><\/li>\n<\/ol>\n

      Within the two overarching categories, there are seven main types of logos, each with its own strengths and unique design characteristics.<\/p>\n

      \u201cMost of the time, logos operate on a sliding scale between the purely verbal and the purely visual: a word with a letter that makes a visual pun, for example, or a symbol containing a company name,\u201d \u2013Michael Evamy, author of Logo: The Reference Guide to Symbols and Logotypes. <\/div>\n

      With that, let’s get into each type of logo in more detail.<\/p>\n

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      Experiment with types of logos with Looka! <\/h2>\n \n \n