{"id":8559,"date":"2023-07-26T14:55:21","date_gmt":"2023-07-26T18:55:21","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=8559"},"modified":"2023-12-13T09:58:20","modified_gmt":"2023-12-13T14:58:20","slug":"font-pair","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/font-pair\/","title":{"rendered":"25 Font Pairs to Build Your Brand (+ Examples!)"},"content":{"rendered":"

Combining different font pairs is like shopping for new clothes. Each piece has to complement the other, and the overall look must represent your style. You want to choose the best font combinations that visually represent your brand and your values.<\/p>\n

For example, if you\u2019re a financial services company, it wouldn\u2019t be appropriate to choose a decorative font that suggests artsiness instead of security and trust. A tech company may steer clear of script fonts as they can be hard to read online.<\/p>\n

Each great font pairing delivers a different feeling, personality, and visual impact. Fonts are even more powerful when used in opposition and support of each other, especially ones that provide contrast.<\/div>\n

So how do you choose the perfect font pairing for your business? How do you find free fonts that can communicate what you\u2019re all about? We\u2019ve got you covered below!<\/p>\n

What is a font pair?<\/h2>\n

A font pair is a set of two complementary fonts that give you options when it comes to designing branded assets<\/a>. This pairing provides go-to fonts to use for both heading copy<\/strong> (on websites, business cards, invoices<\/a>, posters, and more) and body copy<\/strong>, which makes up the bulk of the content you’ll write.<\/p>\n

Learn more about types of fonts<\/a>! <\/div>\n

Or, your logo may be a monogram<\/a> that doesn\u2019t include a font to work with. By having strategically chosen font pairings that work well together, you\u2019ll be better able to achieve interest, readability, balance, visual hierarchy, and contrast in your branding.<\/strong><\/p>\n

What is visual hierarchy in typography?<\/h3>\n

\"visual<\/p>\n

Visual hierarchy<\/a> is the arrangement of content to communicate information \u2014 it directs viewers to the most important information first, and then guides them through the rest of the content with visual cues. Visual hierarchy is achieved through fonts, colors, images, sizing, and more.<\/strong><\/p>\n

In font pairings where one font is more prominent than the other, people will be guided to look at the heading font first. It\u2019s what you want your readers to see before they get into the rest of the content, so they know what that content is about.<\/p>\n

For more guidance, we\u2019ve included 25 of the best font pairings in different font styles<\/strong>. Let’s dive in!<\/p>\n

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Top 25 font pairs for a perfect match<\/h2>\n

From modern to script font pairs, we’ll cover all font styles below. We’ve also included free and accessible Google fonts for you to use!<\/p>\n

Font pair #1: Montserrat Bold and Roboto Slab<\/h3>\n

Sans-serif fonts<\/a> are excellent for general readability. They work well for both large and fine print, as well as in lower resolutions, which makes them perfect for digital uses like websites and ebooks.<\/p>\n

Sans-serif fonts also bring strength, clarity, and a clean, modern look to any project. Thick sans-serifs can be tough and hard-working, while thin-line versions look glamorous and noble.<\/p>\n

\"Sans<\/p>\n

In the above pairing, we\u2019ve chosen Montserrat<\/strong> in bold as the heading font \u2014 a clean, eye-pleasing sans-serif \u2014 and matched it with Roboto Slab<\/strong> in regular, which adds visual interest while remaining clear and readable.<\/p>\n

You can see how well this pairing works on a business card, where the name is the most important element, followed by contact information.<\/p>\n

\"Font<\/p>\n

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Try different logo font pairs on Looka! <\/h2>\n \n \n