{"id":9731,"date":"2023-03-16T09:32:02","date_gmt":"2023-03-16T13:32:02","guid":{"rendered":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/?p=9731"},"modified":"2023-06-22T17:22:52","modified_gmt":"2023-06-22T21:22:52","slug":"how-to-design-a-logo","status":"publish","type":"post","link":"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/","title":{"rendered":"How to Design a Logo for Beginners (With a Free Worksheet!)"},"content":{"rendered":"<p>Creating a perfect logo for your company involves a lot of decisions, namely: colors, layouts, fonts, and symbols. But learning how to design a logo doesn\u2019t have to be hard &#8211; and you don\u2019t need to be a designer!<\/p>\n<p>To help you capture the essence of your <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">brand identity<\/a> and business in one iconic design, we\u2019ve created this logo design guide: so you can confidently create the best logo for your business, side hustle, or passion project.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\",\"@type\": \"VideoObject\",\n      \"contentURL\": \"https:\/\/youtube.com\/watch?v=DiVygGdXuHE&t=35s\",\n      \"description\": \"Want to create a logo for your business or client? Check out these 5 logo design tips and tricks to put your best business face forward.\",\n      \"name\": \"5 Logo Design Tips to Help Fuel Your Creativity\",\n      \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/DiVygGdXuHE\/maxresdefault.jpg\",\n      \"uploadDate\": \"2019-04-01T14:00:00+00:00\"}\n<\/script><\/p>\n<p><iframe loading=\"lazy\" title=\"5 Logo Design Tips to Help Fuel Your Creativity\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DiVygGdXuHE?start=35&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>We\u2019ve broken down how to design a logo in five beginner-friendly steps:<\/p>\n<ol>\n<li><strong><a href=\"#stepone\">Research your brand<\/a><\/strong><\/li>\n<li><strong><a href=\"#steptwo\">Learn about logo design<\/a><\/strong><\/li>\n<li><strong><a href=\"#stepthree\">Get color, font, and symbol ideas\u00a0<\/a><\/strong><\/li>\n<li><strong><a href=\"#stepfour\">Make a logo\u00a0<\/a><\/strong><\/li>\n<li><strong><a href=\"#stepfive\">Test and finalize<\/a><\/strong><\/li>\n<\/ol>\n<p>If you want to play around with a new logo design right away, you can jump into our<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/\"> logo maker<\/a> at any time \u2014 it\u2019s free to try! But if you want a bit more guidance and preparation, you\u2019ve come to the right place.<\/p>\n<p>We spoke to expert branding and logo design agencies to give you the best logo design tips as you begin making your own logo.<\/p>\n<blockquote><p>Follow along with our <a href=\"https:\/\/bit.ly\/3ClQMGo\" target=\"_blank\" rel=\"noopener\">FREE WORKSHEET!<\/a> Find all of the market research and competitive analysis questions ready to go, along with resources and prompts for logo design inspiration.<\/p><\/blockquote>\n<h2>What is a logo?<\/h2>\n<p>The term \u201c<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-wiki\/logo\/\">logo<\/a>\u201d is often used as a catchall to define <strong>any emblem a company uses to visually represent its brand<\/strong>. Your logo isn\u2019t your brand, visual identity, or an indicator of success. It\u2019s simply the first step to creating your<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/visual-identity\/\"> visual identity<\/a>!<\/p>\n<div class=\"altpull\">\u201cA brand is not a static logo. It\u2019s the emotional and collective space your organization holds within your audience\u2019s mind. The logo is a spoke in a larger wheel. It acts as a springboard to a larger brand story and experience.\u201d\u00a0 \u2013 Sunny Bonnell, Founder + Chief Vision Officer at Motto <\/div>\n<hr \/>\n<h2>How to design a logo in 5 simple steps<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25272\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230329095900\/How-to-design-a-logo-step-by-step-guide-600x450.png\" alt=\"How to design a logo step by step guide\" width=\"784\" height=\"588\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230329095900\/How-to-design-a-logo-step-by-step-guide-600x450.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230329095900\/How-to-design-a-logo-step-by-step-guide-768x576.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230329095900\/How-to-design-a-logo-step-by-step-guide-350x263.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20230329095900\/How-to-design-a-logo-step-by-step-guide.png 1000w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>Get a pen and paper ready, we\u2019re diving into how to design a logo for your business!<\/p>\n<h2 id=\"stepone\">Step 1: Research your brand identity<\/h2>\n<p>Most of us dislike doing research \u2014 why can&#8217;t I just get started already?! \u2014 but it&#8217;s an important step in any major project. To make your logo successful and long-lasting, you\u2019ll need to set a solid foundation. And to set a solid foundation, you need to do your research.<\/p>\n<p>Creating a strong <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-identity-guide\/\">brand identity<\/a> helps your company gain credibility and become recognizable as you grow. Before you dive into your logo design, take some time to think through these questions:<\/p>\n<h3>Who&#8217;s my ideal customer? What brands do they like?<\/h3>\n<p>Figuring out your ideal customer and target market will help you better understand your messaging and logo vision.<\/p>\n<p><strong>Start here:<\/strong><\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>What age range is my ideal customer in?<\/li>\n<li>Which social platforms do they use the most?<\/li>\n<li>What hobbies do they have?<\/li>\n<li>What <strong>impacts<\/strong> their buying decisions? (price, quality, sustainability, etc.)<\/li>\n<li>Which pain points do they experience?<\/li>\n<\/ul>\n<p><\/div>\n<p style=\"text-align: center;\"><strong>Jump into our<a href=\"https:\/\/bit.ly\/3ClQMGo\" target=\"_blank\" rel=\"noopener\"> logo design Google doc<\/a> and start answering the questions above! Envision your ideal customer as you go.\u00a0<\/strong><\/p>\n<p>If you\u2019ve already got a few customers (or friends who fit the persona you\u2019re targeting), <strong>don\u2019t be afraid to pick up the phone and talk to them<\/strong> about their lifestyle, buying decisions, favorite brands, and insights related to your product or service.<\/p>\n<div class=\"altpull\">\u201cThe best branding connects to the most specific target market possible \u2014 not everyone. A highly focused visual directed at that target will connect the brand to the audience. Focus on who you\u2019re attracting.\u201d \u2013 Kyle Golding, CEO &amp; Chief Strategic Idealist, The Golding Group <\/div>\n<h3>What&#8217;s my competition doing?<\/h3>\n<p>An excellent way to get logo design ideas for your business is to divide up a few of your competitors\u2019 logos and websites into styles you<strong> like<\/strong> and styles you <strong>don\u2019t like<\/strong>.<\/p>\n<p><strong>Start here:\u00a0<\/strong><\/p>\n<p>Research your competitors and <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/currentmood-your-ultimate-guide-on-how-to-make-and-use-a-moodboard\/\">create a moodboard<\/a> of all their logos to familiarize yourself with the colors, symbols, fonts, and layouts they use. This will help you understand how to stand out visually, while still associating with your industry.<\/p>\n<p>Jump into your <a href=\"https:\/\/bit.ly\/3ClQMGo\" target=\"_blank\" rel=\"noopener\">logo design worksheet<\/a> and fill out the information below:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>What font type is dominant in your industry?<\/li>\n<li>Which colors are most common?<\/li>\n<li>What symbols are currently being used?<\/li>\n<li>Which layout is most popular?<\/li>\n<\/ul>\n<p><\/div>\n<div class=\"altpull\">\u201cThe biggest question I ask myself when critiquing logos is \u2018What\u2019s the competition doing?\u2019 A lot of research goes into logo design, and your competitors have already gone through the process. Is everyone trying to give off a similar impression? What is it?\u201d\u2013 Kenneth Burke, Marketing Director, Text Request <\/div>\n<p>This will help you understand what direction you want to go in as you learn how to design a logo.<\/p>\n<h3>What are 3-5 adjectives that describe my brand?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24543\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits-600x404.png\" alt=\"list of brand personality traits\" width=\"784\" height=\"528\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits-600x404.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits-1024x690.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits-768x517.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits-350x236.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921144017\/list-of-brand-personality-traits.png 1259w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>The next step on your journey is to create a list of your brand\u2019s persona attributes. This list can also include specific features, values, and benefits you want your business to be known for. Here are a few examples:<\/p>\n<ul>\n<li>Innovative, friendly, easy-to-use<\/li>\n<li>Compassionate with superior customer service<\/li>\n<li>Witty\/clever marketing and #killingit on social<\/li>\n<\/ul>\n<p>Write these down in your <a href=\"https:\/\/bit.ly\/3ClQMGo\" target=\"_blank\" rel=\"noopener\">logo design worksheet<\/a> and use them to help bring your brand to life.<\/p>\n<div class=\"altpull\"> Learn more about creating a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-personality\/\">brand personality<\/a>!<\/div>\n<h3>What&#8217;s my company name? Will I use a slogan?<\/h3>\n<p>If you haven\u2019t already, it\u2019s time to <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/checklist-how-to-come-up-with-a-catchy-and-creative-business-name\/\">finalize your company name<\/a> and decide if you want <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/dos-and-donts-of-using-a-logo-slogan\/\">a slogan<\/a>, which can be a description of what your business does (e.g. gluten-free cookies) or a catchy phrase (e.g. cookies for health nuts).<\/p>\n<p>Using a business name generator is a fun and easy way to come up with company name ideas. <span style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/business-name-generator\" target=\"_blank\" rel=\"noopener\">Looka\u2019s Business Name Generator<\/a> helps you find a spot-on brand name while checking domain availability and generating logo designs!<\/span><\/p>\n<p>Once you\u2019ve come up with a few good business name options jot all of your ideas into your <a href=\"https:\/\/docs.google.com\/document\/d\/1FdENB8rdIQsKO5mW_1zGcZfAx_DnFhkmD0ReZKDerEE\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">logo design worksheet<\/a>, and ask yourself these five questions:<\/p>\n<div class=\"altlist\">\n<ol>\n<li>Is it original?<\/li>\n<li>Is it future-proof? (a.k.a. Will it evolve with your business?)<\/li>\n<li>How user-friendly and easy to spell is it?<\/li>\n<li>Is it available (domain, social channels, etc.)?<\/li>\n<li>Do I love it?\u00a0<\/div><\/li>\n<\/ol>\n<p>If the answer to each of these questions is \u201cYES!\u201d, \u00a0then you\u2019re one step closer to starting your logo design journey!<\/p>\n<h3>Where will I be using my logo most?<\/h3>\n<p>Where you plan to display your logo will have a direct effect on your design. Maybe you own a construction company and plan to use your logo on T-shirts, truck decals, and signs.<\/p>\n<p>Or perhaps you\u2019re a <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/types-of-consulting\/\">consulting business<\/a> that\u2019ll be using your logo mostly online \u2014 your website, landing pages, and social media channels. Think about the applications that matter most and what type of logo will stand out.<\/p>\n<div class=\"altpull\">\u201c We develop logos with context in mind: where will it live? What products will it need to be applied to? It means the finished product feels like the living, visual version of their brand story.\u201d\u2013 Amanda Lee Smith, Partner at Monday creative <\/div>\n<p>In almost all cases, keeping your logo design simple with a clean layout will help ensure it looks great everywhere. Here are a few common <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-branding-ideas\/\" target=\"_blank\" rel=\"noopener\">places to use a logo<\/a>:<\/p>\n<ul>\n<li>Online: Website headers and favicons, email signatures, invoices, and receipts<\/li>\n<li>Social media: Profile photos, cover photos, image posts, ads<\/li>\n<li>Print: Business cards, brochures, posters, car decals, clothing,<a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/branded-packaging\/\"> brand packaging\u00a0<\/a><\/li>\n<\/ul>\n<p>You may need multiple logo variations to adapt to different mediums \u2014 but more on that later.<\/p>\n<div class=\"altpull\"> Check out our recommended <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-size-guidelines\/\">logo size guidelines<\/a>!<\/div>\n<hr \/>\n<h2 id=\"steptwo\">Step 2:\u00a0Learn about logo design<\/h2>\n<p>Contrary to popular belief, designing a company logo on your own is totally doable! You don\u2019t need fancy editing software or years of design experience. You can make a logo by yourself in five minutes with an <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-online-logo-maker\/\">online logo maker<\/a>!<\/p>\n<p>But before you start your logo design journey, here\u2019s what you need to know to feel confident about the process.<\/p>\n<h3>What makes a good logo?<\/h3>\n<p>Though the quality of a logo is subjective, there are certain elements that make a logo either good or bad.<\/p>\n<p>A good logo is:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>Simple<\/li>\n<li>Memorable<\/li>\n<li>Unique<\/li>\n<li>Versatile<\/li>\n<li>Appropriate for the industry<\/li>\n<li>Relevant to your target market<\/li>\n<\/ul>\n<p><\/div>\n<p>They should also be easily recognizable and clearly represent the brand!<\/p>\n<div class=\"altpull\"> \u201cA logo is \u201cgreat\u201d when it works. Those characteristics are memorable, recognizable, and functional to the project. \u201d \u2013 Pierpaolo Chiaravalloti, Head of Branding at Desircle <\/div>\n<p>In comparison, bad logos are trend-focused (or copy other famous logos), complicated, and confusing, which leads to poor brand recognition and versatility. They can also be boring or generic (not to be confused with simple).<\/p>\n<p>Looking at the examples below, the one on the<strong> left<\/strong> clearly communicates what the company is and is easy to read and remember.<\/p>\n<p>The one on the <strong>right<\/strong> is creative and fun, but it\u2019s extremely hard to figure out what the company even does!<\/p>\n<div id='gallery-1' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145302\/0_whatmakesagoodlogo_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145305\/0_whatmakesagoodlogo_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-is-visual-hierarchy\/\">Visual hierarchy<\/a> directs viewers to the most important information first, then guides them through the rest of the content with visual cues, such as fonts, colors, sizing, and more. You\u2019ll want your company name to be larger and <strong>bolder<\/strong> than your slogan to create a visual hierarchy.<\/div>\n<hr \/>\n<h3>The three main types of logos<\/h3>\n<p>Logo design can be broadly put into two categories: logos that only consist of text (denoting the name or initials of a company) and those containing both text and a symbol.<\/p>\n<p>Here\u2019s a breakdown of the three most common <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/different-types-of-logos\/\">types of logos<\/a> \u2014 there are a few more, but we want to keep it simple!<\/p>\n<h4>1. Wordmark logo<\/h4>\n<p>The most classic form of a logo is the <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">wordmark<\/a>, sometimes referred to by designers as a &#8220;logotype&#8221;.<\/p>\n<p><strong>Wordmarks use only your business name \u2014 no symbols or monograms \u2014 in an existing or custom typeface<\/strong>. This type of logo works best if you have a short, distinctive business name and no slogan.<\/p>\n<div id='gallery-2' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1.png\" class=\"attachment-large size-large\" alt=\"pink cafe wordmark logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1.png 1000w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113114956\/46009037_padded_logo-1-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-1024x1024.png\" class=\"attachment-large size-large\" alt=\"softsoul wordmark logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-1536x1536.png 1536w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul-365x365.png 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201217142239\/softsoul.png 2000w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed.jpg\" class=\"attachment-large size-large\" alt=\"Ruthless wordmark logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed.jpg 738w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112315\/Ruthless_compressed-365x365.jpg 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed.jpg\" class=\"attachment-large size-large\" alt=\"Spacebox wordmark logo design\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed.jpg 738w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20201113112352\/Space_Box_Compressed-365x365.jpg 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/wordmark-logo-design\/\">wordmark logo design<\/a> blog! <\/div>\n<h4>2. Monogram logo<\/h4>\n<p><strong>A <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/\">monogram<\/a> is a logo that contains one to three letters, usually a company\u2019s initials or first letter.<\/strong> The monogram can act as the symbol in the logo, with the company name below.<\/p>\n<p>In the cases of well-known brands, the wordmark is dropped: for example, P&amp;G for Procter and Gamble, VW for Volkswagen, or LV for Louis Vuitton. But most new businesses would keep the business name under or beside the monogram to build name recognition!<\/p>\n<div id='gallery-3' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145324\/2_monogramlogo_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145326\/2_monogramlogo_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145328\/2_monogramlogo_3.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145331\/2_monogramlogo_4.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/monogram-logo-design\/\">monogram logo design<\/a> blog! <\/div>\n<h4>3. Combination logo<\/h4>\n<p><strong>Combination logos are exactly what they sound like: a combination of a wordmark and a symbol.<\/strong><\/p>\n<p>This type of logo allows your brand to be easily recognizable because it uses two design elements that represent your brand, together (and they can be used separately when needed). It\u2019s no surprise that this is the most common type of logo.<\/p>\n<div id='gallery-4' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145334\/3_combinationlogo_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"673\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2-974x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2-974x1024.png 974w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2-570x600.png 570w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2-768x808.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2-333x350.png 333w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145336\/3_combinationlogo_2.png 1023w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145338\/3_combinationlogo_3.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145340\/3_combinationlogo_4.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>If these options don\u2019t feel right, check out some other popular logo design styles:<\/p>\n<ul>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/emblem-logos\/\">Emblem logos<\/a><\/li>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-mascots\/\">Mascot logos<\/a><\/li>\n<li>Brandmark logos<\/li>\n<\/ul>\n<div class=\"cta cta--grey cta--shortcode\" data-plugin=\"BLOG_FULL\">\n  <div class=\"cta__container\">\n    <h2 class=\"cta__headline\"> Design a custom logo for free. Only pay if you&#8217;re 100% happy! <\/h2>\n    <form\n      class=\"cta__form\"\n      action=\"\/logo-maker\/app\"\n      method=\"GET\"\n    >\n      <input class=\"cta__input\" type=\"text\" name=\"company_name\" value=\"\" placeholder=\"Enter your company name\">\n      <button class=\"cta__button cta__button--primary\">Get started<\/button>\n    <\/form>\n  <\/div>\n<\/div>\n<hr \/>\n<h3>Logo shapes and layout options<\/h3>\n<p>Shape plays an important role in your logo aesthetic because they hold particular associations in the human brain. This allows brands to use shapes to help convey a message or feeling to a target audience.<\/p>\n<p>Shapes can be used as both containers and symbols in logo design.<\/p>\n<p><strong>What&#8217;s a container?<\/strong><\/p>\n<p>A container will keep your logo confined to a space and neatly packaged for visual consumption. It\u2019s important to note that while containers add visual interest to your logo, they can sometimes provide challenges with scalability as the logo lives in a smaller space.<\/p>\n<p>Make sure your company name is still legible in the container when scaled to different sizes.<\/p>\n<div id='gallery-5' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145318\/2_container_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145320\/2_container_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Here are a few values associated with some of the most well common logo shapes, as well as design considerations for each:<\/p>\n<div class=\"altlist\">\n<ul>\n<li><strong>Circles:\u00a0<\/strong>Represent unity, security, and protection. They work best for shorter names or monograms and should be used with a strong typeface to ensure legibility when scaled up and down.<\/li>\n<li><strong>Squares + Rectangles: <\/strong>Translate to feelings of stability and balance in the human mind. This more traditional shape is good for longer names and is popular with large corporations.<\/li>\n<li><strong>Triangles:\u00a0<\/strong>Viewed as a more aggressive shape associated with strength, conflict, and speed. They can be used to represent direction and movement, or as substitutes for the letters \u2018A\u2019 and \u2018V.\u2019<\/li>\n<li><strong>Vertical\/Horizontal Orientation:\u00a0<\/strong>Vertical lines and shapes are associated with aggression, strength, courage, and dominance, whereas horizontal shapes take on a more calm and tranquil feel.<\/li>\n<li><strong>Organic Shapes:\u00a0<\/strong>These shapes have a natural feel to them and exert warmth and comfort, which you can\u2019t fully achieve in the other shapes!\u00a0<\/div><\/li>\n<\/ul>\n<div class=\"altpull\"> Learn more about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-shapes-meanings\/\">logo shapes<\/a>!<\/div>\n<hr \/>\n<h3>Other logo layout options<\/h3>\n<p>There are a few other ways to think about arranging your logo that don&#8217;t relate to shapes. These include:<\/p>\n<h4><strong>Stacked text<\/strong><\/h4>\n<p>One way to add intrigue to a more classic logo is to use stacked text. Words can be stacked vertically to catch your eye, though sometimes this layout is paired with horizontal text to create more styling possibilities. Note that it&#8217;s best to use stacked text when the words in your logo are close to the same length.<\/p>\n<div id='gallery-6' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145343\/4_stackedtext_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145345\/4_stackedtext_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4><strong>Symbol placement<\/strong><\/h4>\n<p>The placement of a symbol can change the whole look and feel of a logo. Is it in the center? To the side? On top of the wordmark? Incorporated into the wordmark? If you\u2019re using a symbol in your logo, make sure to consider all options and see which placement feels the best for your brand and logo usage.<\/p>\n<div id='gallery-7' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145347\/5_symbolplacement_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145350\/5_symbolplacement_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>Slogan placement\u00a0<\/strong><\/p>\n<p>If your logo has a slogan, it will almost always appear below your company name. But will it be centered or left-justified? In a different typeface than your wordmark? Depending on the length of your slogan, you can test different options to see what looks best.<\/p>\n<div id='gallery-8' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145352\/6_sloganplacement_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145354\/6_sloganplacement_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<hr \/>\n<h2 id=\"stepthree\">Step 3:\u00a0Get color, font, and symbol ideas<\/h2>\n<p>It\u2019s finally time to dive into creating your logo!<\/p>\n<p>With all of the logo research and ideas in your <a href=\"https:\/\/docs.google.com\/document\/d\/1FdENB8rdIQsKO5mW_1zGcZfAx_DnFhkmD0ReZKDerEE\/copy\" target=\"_blank\" rel=\"noopener\">logo design worksheet<\/a>, you should have a solid idea of your target market and brand attributes, as well as the style and layout of the logo you want. Let\u2019s get into colors, fonts, and symbols!<\/p>\n<h3>Logo colors<\/h3>\n<p>Choosing a color for your logo design isn\u2019t just about picking what looks good to you<strong>. Think about how your audience will perceive it and where it will be displayed.<\/strong> Your logo colors will be your brand colors, so imagine how they\u2019ll look on all of your business assets.<\/p>\n<p>As you can see below, your logo colors have the power to convey if your brand is sophisticated and luxurious, or quirky and fun. Use color to set the mood for how you want your brand to be perceived.<\/p>\n<div id='gallery-9' class='gallery galleryid-9731 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"858\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors-.jpg\" class=\"attachment-full size-full\" alt=\"green and gold logo colors\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors-.jpg 1100w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors--600x468.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors--1024x799.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors--768x599.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152436\/green-and-gold-logo-colors--350x273.jpg 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"866\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors.jpg\" class=\"attachment-full size-full\" alt=\"pink and yellow logo colors\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors.jpg 1154w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors-600x450.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors-1024x768.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors-768x576.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921152425\/pink-and-yellow-logo-colors-350x263.jpg 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Learn more about choosing the perfect <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/brand-colors\/\">brand colors<\/a>!<\/div>\n<p>Different <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/colors-and-emotions\/\">colors evoke different feelings and emotions<\/a>, so choose them wisely. Do you see your brand represented by cool tones like blue, green, and purple, or warm tones like red, orange, and yellow? Or perhaps you lean more toward black, white, and grey to match your brand identity design.<\/p>\n<div class=\"altpull\">\u201cColor is one of the most identifiable components of a visual identity, so if no competitors are using a specific color it allows you to stand out from the crowd with little effort.\u201d\u2013 Ian Paget, Founder, Logo Geek <\/div>\n<p>Pay attention to the colors your competitors use, you\u2019ll want to stay with colors familiar to your industry but differentiate from the competition at the same time.<\/p>\n<div id='gallery-10' class='gallery galleryid-9731 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01.png 804w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145433\/colorsimages-01-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02.png 804w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145435\/colorsimages-02-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03.png 804w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145437\/colorsimages-03-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04.png 804w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145439\/colorsimages-04-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>To help you decide, here are a few emotions and descriptors associated with some of the most well-known colors:<\/p>\n<ul>\n<li><strong>Black:<\/strong> Power and sophistication. It can also demonstrate elegance, formality, or mystery.<\/li>\n<li><strong>Blue:<\/strong> Professionalism and success. Commonly used in corporate logos, but works in many industries.<\/li>\n<li><strong>Orange:<\/strong> Joy and optimism. Results in an enthusiastic and excited cognitive association, and is also great at grabbing attention.<\/li>\n<li><strong>Green:<\/strong> Balance and serenity. Commonly used when brands want to emphasize a connection with the environment, well-being, health, and calmness.<\/li>\n<li><strong>Pink:<\/strong> Feminine and nurturing. Depending on the shade, it can have a gentle and calming effect, causing cognitive association with safety and nurturing. Other shades, however, are more likely to generate associations with love, flirting, and femininity.<\/li>\n<li><strong>Purple:<\/strong> Royal and spiritual. Throughout history, purple has been considered a regal color. The connection with royalty has led to a cognitive association of purple with wealth, nobility, and luxury.<\/li>\n<li><strong>Red:<\/strong> Confidence and ambition. Frequently used to represent masculine energy, \u00a0and found to stimulate appetite and energy.<\/li>\n<li><strong>Yellow:<\/strong> Happiness and positivity. Often very bright and frequently captures the eye. Meant to improve self-esteem, and, like the color red, is also believed to stimulate appetite and increase energy.<\/li>\n<li><strong>White:<\/strong> Pure and simple. Traditionally associated with purity, cleanliness, innocence, and simplicity.<\/li>\n<li><strong>Grey:<\/strong> Classic and serious. Becoming a more popular style, grey is a great color to use if you want to achieve a mature look.<\/li>\n<\/ul>\n<p>When you finalize your new logo, you should also have a black-and-white version for times when the use of a full-color logo is not applicable (such as when you\u2019re putting it on top of an image). As such, you want a version of your logo that accommodates black within its design \u2014 <strong>so test this before finalizing yours<\/strong>!<\/p>\n<div class=\"altpull\">Tip: Want to use a specific color in your logo? You\u2019ll need to find out the exact HEX code (a string of numbers and letters that represents that color). You can copy HEX codes into the Looka editor when working on a logo design!<\/div>\n<h4>How many colors should I use in my logo?<\/h4>\n<p>The majority of brands use between 2-3 colors, with one of those colors being either black or white. Of course, there are some companies (like Google, eHarmony, and Slack) that have an array of colors in their logos.<\/p>\n<p>Feel free to test out more colors, but again, make sure your logo looks good in all black or all white, too!<\/p>\n<div class=\"altpull\"> Here are some <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/logo-color-combinations\/\">logo color combinations<\/a> to inspire your design!<\/div>\n<h3>Logo fonts<\/h3>\n<p>With thousands of fonts to choose from, picking one for your logo isn\u2019t an easy task. Each font conveys something different and should fit with your brand attributes and identity.<\/p>\n<div class=\"altpull\"> \u201cIf I could provide a single most important tip in designing a logo, it would be to avoid common typefaces. Unique typography in logo design is the simplest way to look professional.\u201d \u2013 Erik Pitzer, Graphic Designer, Illumine8 Marketing &amp; PR <\/div>\n<p>Let\u2019s take a look at different <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/types-of-fonts\/\">types of fonts<\/a>, and what their visual differences mean for branding and communication.<\/p>\n<h4>1. Serif fonts<\/h4>\n<p>Fonts that have little \u201cfeet\u201d on the edges are referred to as serif fonts. <strong>They\u2019re timeless, high-end, classic fonts associated with tradition and propriety<\/strong>. The most well-known serif font is Times New Roman. Because of its timelessness, it\u2019s often used to attract a more mature demographic.<\/p>\n<div id='gallery-11' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145358\/7_seriffonts_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145400\/7_seriffonts_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our curated list of the best <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-serif-fonts\/\">serif fonts<\/a>! <\/div>\n<h4>2. Sans-serif fonts<\/h4>\n<p>These fonts don\u2019t have the little feet like serif fonts do, so they tend to have a more <strong>clean and modern look.<\/strong> They\u2019re easy to read and work well across mediums.<\/p>\n<div id='gallery-12' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145402\/9_sansseriffonts_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145405\/9_sansseriffonts_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our curated list of the best <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-sans-serif-fonts\/\">sans serif fonts<\/a>! <\/div>\n<h4>3. Script fonts<\/h4>\n<p>Handwritten and script fonts add tons of personality to a logo, and tend to look <strong>formal, <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-styles\/elegant-logos\/\">elegant<\/a>, and feminine.<\/strong> This is one of the harder styles to pull off because script fonts are harder to read at a glance \u2014 but when done right, they can make your logo distinctive and iconic.<\/p>\n<div id='gallery-13' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145408\/10_scriptfonts_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145411\/10_scriptfonts_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our curated list of the best <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/best-cursive-fonts\/\">cursive fonts<\/a>! <\/div>\n<h4>4. Modern fonts<\/h4>\n<p>Modern fonts are sans-serif fonts that hold a certain <strong>sophistication and starkness.<\/strong> This makes them most effective with younger demographics \u2014 and popular among app and tech companies.<\/p>\n<div id='gallery-14' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145413\/11_modernfonts_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145416\/11_modernfonts_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Check out our curated list of the best <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/modern-fonts\/\">modern fonts<\/a>! <\/div>\n<h4>5. Display fonts<\/h4>\n<p>Lastly, display fonts tend to be a broad category of out-of-the-ordinary fonts that add major visual impact. They can be bubbly and fun, or edgy and futuristic \u2014 but beware of using ones that are super trendy or that don\u2019t match your brand personality.<\/p>\n<div id='gallery-15' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145419\/12_displayfonts_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145421\/12_displayfonts_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>You can also have custom fonts created just for your company, making your logo 100% unique. Custom fonts are usually an additional cost when working with a designer to create your logo.<\/p>\n<div class=\"altpull\"> Check out the top <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/font-trends-2022\/\">font trends of 2022<\/a>!<\/div>\n<hr \/>\n<h3>Logo symbols<\/h3>\n<p>Symbols are another design element you can add to your logo to help people recognize your brand.<\/p>\n<p>Symbols can be pictorial and literal (like <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-use-animal-symbolism-in-your-logo\/\">animals<\/a> or lightbulbs) or <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-styles\/geometric-logos\/\">geometric<\/a> and abstract logo marks (like a hexagon or overlapping circles). Just make sure that whatever symbol you choose doesn\u2019t confuse or mislead your audience. Below, you\u2019ll see two examples of how powerful a logo symbol can be in communicating your business and products.<\/p>\n<div id='gallery-16' class='gallery galleryid-9731 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"856\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example.jpg\" class=\"attachment-full size-full\" alt=\"flower logo symbol example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example.jpg 1176w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example-600x437.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example-1024x745.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example-768x559.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153909\/flower-logo-symbol-example-350x255.jpg 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1256\" height=\"896\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example.jpg\" class=\"attachment-full size-full\" alt=\"bud logo symbol example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example.jpg 1256w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example-600x428.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example-1024x730.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example-768x548.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example-364x260.jpg 364w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921153913\/bud-logo-symbol-example-350x250.jpg 350w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div class=\"altpull\"> Read on about <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-pick-a-logo-symbol-for-your-brand\/\">how to choose the right logo symbol<\/a>! <\/div>\n<p>If you\u2019re a fitness coach, it doesn\u2019t make sense to use a grocery cart symbol in your logo \u2014 something like a heart rate line could more clearly communicate your services.<\/p>\n<div id='gallery-17' class='gallery galleryid-9731 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145423\/13_logosymbols_1.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"675\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2-971x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2-971x1024.png 971w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2-569x600.png 569w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2-768x810.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2-332x350.png 332w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2019\/01\/15145427\/13_logosymbols_2.png 1020w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>You also want your symbol to match the style of your font \u2014 so if you\u2019re using a modern, sans-serif font, you probably don\u2019t want to pair it with a hand-drawn, vintage-looking symbol.<\/p>\n<p>And, as discussed in the layout section, you\u2019ll want to experiment with the positioning of your symbol to see what looks best. Try putting it to the left, right, top, or bottom of your company name \u2014 you can even try it in the middle of a word.<\/p>\n<hr \/>\n<h2 id=\"stepfour\">Step 4: Design a logo<\/h2>\n<p>\u201cYou\u2019re telling me I can finally start designing my logo?\u201d<\/p>\n<p>Yes, yes we are. Unsure how to get yours designed? Here are three DIY options:<\/p>\n<h3>Option #1: Design your own logo from scratch<\/h3>\n<p>If you&#8217;ve already got some design experience, and have access to software like Adobe Illustrator or Photoshop, then designing your own logo from scratch is an option<\/p>\n<p><strong><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-much-does-a-logo-cost\/\">Hiring a designer<\/a> to create your logo from scratch can become pricey, quickly!<\/strong> Using your own tools and expertise gives you total freedom in what your design looks like, while also saving you money.<\/p>\n<h3>Option #2: Buy a logo template and customize it<\/h3>\n<p>Another option is to go with a template. There are a few companies and sites that offer free or paid logo templates that you can customize by making edits to the company name, colors, and more.<\/p>\n<p><strong>Two potential issues with this method: <\/strong><\/p>\n<p>1) These templates may not be very customizable<\/p>\n<p>2) There could be hundreds, (maybe even thousands), of other companies with an almost identical logo design to yours.<\/p>\n<p>Just like people, logos are meant to be unique. <strong>Every business should be recognizable and memorable<\/strong>.<\/p>\n<p>If you still want to test this method, we encourage you to also try using an online logo maker, as these can be very similar in price, but logo makers give you much more flexibility with your design.<\/p>\n<h3>Option #3: Use an online logo maker<\/h3>\n<p>If you want a unique custom logo, but don&#8217;t have the design experience or time to do it yourself, using an online logo maker is probably your best bet!<\/p>\n<p><iframe loading=\"lazy\" title=\"Logo Tutorial: How to Design a Logo in Under 5 Minutes Using Looka\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TfzBl6of-jo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Instead of working with a template, these tools allow you to create your own designs with a much more intuitive and smart design platform.<\/p>\n<p><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/logo-maker\/how-it-works\/\">Looka uses artificial intelligence<\/a> (AI) to help understand your design preferences, and create personalized logos that you can then edit in the app until you&#8217;re happy with the design.<\/p>\n<hr \/>\n<h2 id=\"stepfive\">Step 5: Test and finalize<\/h2>\n<p>Once you\u2019ve designed your own logo (or a few!), it\u2019s time to do some stress testing. Here are a few questions you should address before finalizing your business&#8217; new logo design:<\/p>\n<h3>Is my logo scalable?<\/h3>\n<p>Having a scalable logo means you can display it anywhere and everywhere your heart desires (well, pretty much anywhere). Want to put it on a huge billboard? How about on your business cards?<\/p>\n<p>When you\u2019ve got a scalable logo, wherever you decide to put it, it will look clean and crisp (not pixelated) and will remain easy to read and identify. Check that your logo works at both large and small sizes and remains readable.<\/p>\n<div class=\"altpull\"> Ensure your logo is a vector of the highest resolution quality and is able to scale and be easily identifiable and memorable.\u201d\u2013 Christine Lieu, Founder at CL Designs <\/div>\n<p>Another must-have for a scalable logo: <strong>a vector file.<\/strong><\/p>\n<p>Vector files are necessary, as they act as master files you can infinitely scale, edit, or send to a designer or printer. They\u2019re created in programs like Adobe Illustrator, and can then be converted to any other file format that you need, such as a PNG or JPG. Examples of vector files are SVG, EPS, and PDF.<\/p>\n<div class=\"altpull\">Read our guide on <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/everything-you-need-to-know-about-logo-file-types-and-what-to-use-them-for\/\">logo file types!<\/a><\/div>\n<h3>Does my logo look good in all black or all white?<\/h3>\n<p>Having an all-black and all-white version of your logo with a transparent background is essential. Why? Because it allows your logo to be more versatile and work in various visual environments.<\/p>\n<p>When the background of your logo is transparent, it gives you the power to place your logo over any colored background, including images and videos!<\/p>\n<div id='gallery-18' class='gallery galleryid-9731 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print.png\" class=\"attachment-full size-full\" alt=\"business card print\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print.png 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-600x600.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-1024x1024.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-150x150.png 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-768x768.png 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-350x350.png 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155112\/business-card-print-365x365.png 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example.jpg\" class=\"attachment-full size-full\" alt=\"t-shirt with logo printed example\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example.jpg 1080w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-1024x1024.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-768x768.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-350x350.jpg 350w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/20220921155119\/t-shirt-with-logo-printed-example-365x365.jpg 365w\" sizes=\"(minwidth 1000px) 50vw, 75vw\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>If your logo doesn\u2019t translate well when changed to all-black or all-white, consider making some tweaks to it. Does it need a bolder font? , or a simpler symbol? Would a different layout make your logo more adaptable?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10529\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-1024x1024.jpg\" alt=\"black logo example on poster\" width=\"784\" height=\"784\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-1024x1024.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-150x150.jpg 150w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-600x600.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-768x768.jpg 768w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture-365x365.jpg 365w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140510\/black-logo-on-picture.jpg 1080w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h3>Does my logo look good on the applications I\u2019ll be using most?<\/h3>\n<p>Depending on your company, and where you\u2019ll be interacting and engaging with your customers the most, this may have an influence on your logo design.<\/p>\n<div class=\"altpull\">Think about how your final logo designs (or logo variations) will look on your social media profiles. From profile images to banners to posts, you\u2019ll want your logo to look superb in all of these social environments.<\/div>\n<p>Alternatively, you could be planning on showcasing your logo mostly on prints, like car decals, business cards, and posters. Does your logo look good scaled down on a card, or scaled up on a big print? Does it have complex elements that need to be made more simple?<\/p>\n<p>Think about how your logo will look in all of your core applications, and make changes accordingly to ensure optimal logo awesomeness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10530\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140543\/Finish-your-logo-1024x583.jpg\" alt=\"custom logo on business cards\" width=\"784\" height=\"446\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140543\/Finish-your-logo-1024x583.jpg 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140543\/Finish-your-logo-600x342.jpg 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19140543\/Finish-your-logo-768x437.jpg 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<h3>Do I have different logo variations for different uses?<\/h3>\n<p>This leads us to logo variations, which make your logo more versatile and easy to use. Having a distinctive wordmark (the typography), as well as a unique symbol (the image), allows you to use the elements together or separately to represent your brand. The brand below uses it&#8217;s rhino symbol to help represent its brand across all platforms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10547\" src=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19164511\/all-1024x631.png\" alt=\"Symbol logo for social media\" width=\"784\" height=\"483\" srcset=\"https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19164511\/all-1024x631.png 1024w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19164511\/all-600x370.png 600w, https:\/\/cdn.logojoy.com\/wp-content\/uploads\/2018\/12\/19164511\/all-768x474.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/p>\n<p>So, the logo you have as your Facebook profile photo might be a symbol-only or monogram-only version, while a logo you print on a T-shirt would be the \u201cfull\u201d logo \u2014 though they\u2019re different, they represent the same brand.<\/p>\n<p>Once you\u2019ve designed and tested your logo, it\u2019s finally time to put it into action. After all, a beautifully designed logo isn\u2019t valuable if it isn\u2019t being applied to anything! Here are a few great places \u2014 online and offline \u2014 to get started:<\/p>\n<ul>\n<li>Social media profile image and banner<\/li>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-make-your-own-website\/\">Website<\/a> header and favicon<\/li>\n<li>Email signature<\/li>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/business-card-inspiration\/\">Business cards<\/a><\/li>\n<li>Stickers<\/li>\n<li>Packaging<\/li>\n<li>Stationery<\/li>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/invoice-template\/\">Invoices<\/a> and receipts<\/li>\n<li><a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/t-shirt-design-ideas\/\">T-shirts<\/a>, hats, mugs, and various swag<\/li>\n<\/ul>\n<p><strong>Remember:<\/strong> If you\u2019re getting anything printed with your logo, send a vector file (EPS or SVG). If you\u2019re working with a printing company, they\u2019ll usually request this. If not, send it anyway so they have everything they need to ensure your prints come out looking crisp.<\/p>\n<h3>Do I have brand guidelines?<\/h3>\n<p>Lastly, after you finalize a design, you\u2019ll want to create brand guidelines. <a href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/what-are-brand-guidelines\/\">Brand guidelines<\/a> are a set of rules about how to represent your brand across channels and assets, helping your business build credibility and recognition as you grow.\u00a0Brand guidelines should include:<\/p>\n<div class=\"altlist\"><\/p>\n<ul>\n<li>A cover page<\/li>\n<li>Logo guidelines<\/li>\n<li>Color palettes<\/li>\n<li>Typography<\/li>\n<li>Usage examples<\/li>\n<\/ul>\n<p><\/div>\n<p>They can also include a mission statement, visual rules around images and icons, brand voice guidelines, and specifications for assets like packaging, email marketing, and more.<\/p>\n<p>(If you design a logo with Looka, you can immediately generate brand guidelines to make sure your logo always looks its best.)<\/p>\n<hr \/>\n<p>Let&#8217;s recap \u2014 When learning how to design a logo, it&#8217;s a good idea to research your brand, learn the basics of logo design, explore colors, fonts, and symbols&#8230;and then get creative!<\/p>\n<p>When you have an option or two to work with, test your logo at different sizes and on various mockups to make sure it&#8217;ll meet your needs. Tweak as required, and show it to a couple of people you trust if you need help deciding.<\/p>\n<p>After you complete these steps, you can be confident you have a strong logo to display to the world. You\u2019ve got this!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a perfect logo for your company involves a lot of decisions, namely: colors, layouts, fonts, and symbols. But learning how to design a logo doesn\u2019t have to be hard &#8211; and you don\u2019t need to be a designer! To help you capture the essence of your brand identity and business in one iconic design, [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25271,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design a Logo for Beginners (With a Free Worksheet!) | Looka<\/title>\n<meta name=\"description\" content=\"From ideation to execution, learn how to design a logo for your business, side hustle, or passion project with this in-depth 5-step design guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-715453-3009179.cloudwaysapps.com\/blog\/how-to-design-a-logo\/\" \/>\n<meta property=\"og:locale\" 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